Category: Digital Marketing
Tags: AI ToolsConversion OptimizationDigital MarketingLanding Page DesignWeb Development
Entities: ChatGPTElementorFigmaMidJourneyUnbounce
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I was talking with my friend the other day and he doesn't think that I can build a landing page that has the potential to generate millions of dollars in just four hours. So, you're telling me you can build a landing page in 4 hours?
But I've done it before and I'll do it again. So, in this video, I'm
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going to build out a landing page live that I know would convert like crazy. So, it is currently 528.
Let's get this started. I've put together this checklist here of all of the things that I think would be required in order to build a million-doll landing page in just four hours.
Naturally, the very
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first thing would be coming up with the offer and the $1 million idea. The thing that we're going to focus on is our free website audit because this has been a really big driver of client acquisition for us, but we haven't updated the page in a very long time.
So, we're going to
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put here our free website or landing page audit offer. The thing is, we actually do have a page for this, but it's basically just a form.
We drive a lot of traffic to this page, but we've been so busy that we haven't really got a chance to actually optimize it for
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conversions. We're going to basically take this page and revamp it to actually become a high converting landing page.
Now, we have to come up with our main goal or action that we want users to take. So, for us, it's going to be filling out a form and giving us their website link.
If you're in B2B or SAS,
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it's going to probably be the same, filling out a form or booking a call or a demo. If you're in e-commerce, it's going to be buying a product.
So, let's get clear on what goal we want people to take. Phase two is coming up with the positioning and getting very clear on the audience.
Before I even touch Figma,
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before I even touch a landing page builder, line of code, line of design, I got to understand who is this landing page for? What are the main pain points I'm trying to solve?
And then what is the main goals or motivations of my target audience? The landing page is going to be for business owners and it's
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going to be for B2B SAS companies and also ecom. The main pain points we want to think about what do people struggle with the most.
For me, I know this naturally because this is for our own offer. But for you, you would actually
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have to interview your customers and really dig deep into what do they really care about and what are their pain points. Some of the main pain points would obviously be struggling with low conversions on landing page or website, making it difficult to scale advertising
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or marketing, dealing with poor messaging, burning cash down the drain. So those would be our three pain points here and we'd want to keep this top in mind.
Now we want to come up with what is our target audience actually trying to solve or achieve for our offer. It
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would be people want to scale their business and scale their ads or other marketing efforts profitably without losing money, growing business, revenue, leads and sales, getting more qualified
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leads. The final step here is to identify what stage of awareness are your customers in.
In other words, where is traffic being driven from? This is very important to understand because if you are getting majority of your traffic, let's say from cold email, these people don't know anything about your brand at all.
So, you have to treat
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that visitor very different than if somebody was coming from let's say social media, they come from YouTube or something else. Those people already have some sort of connection with your brand.
But outside of that, they don't really know much about this audit offer. So we have to really articulate what the
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audit offer is to them and explain what's actually included. So we're going to say people that come to our landing page would have baseline idea that we do conversion and datadriven websites and landing pages.
We need to further
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explain what the offer actually is. Phase three is actually designing the landing page and putting it together.
We use a prototyping tool for this called Figma. It lets you kind of map out the blueprint of what the website would look like before you actually start developing it in the page builder.
You
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can't really change things as easily in development as you could do in Figma. I'm going to put a link to this in the description below.
You just open up this Figma file and then you can just go ahead and click duplicate and you can basically make a copy for your own and then edit it in there. So now moving to the structure.
So you can see we have
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this framework here for desktop and for mobile. And this is basically our proven landing page framework that we use.
We start with the above the fold here. Starting with the headline, we have the dream outcome and what's in it for me.
So in order to actually do this, we're going to use chat GPT. And you can do this for your own company as well
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following my exact steps. And you'll get some pretty solid headlines in literally a matter of a couple of minutes.
in chat GPT. I'm going to go to my website and I'm going to start feeding it a bit of content and background information.
So, I'm going to just click control A on my homepage. You can do this on your
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website, from your LinkedIn profile, from wherever you have content or information about your brand and just throw it into here. And I'm just going to say this is information about my company.
Don't do anything yet. Just let me know if you understand.
And then click enter. I'm going to use my landing
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page prompts. I'm also going to put a link for this in the description.
This is super helpful. It helps you get really good copy and really good inspiration very very quickly.
I'm just going to put this pro for the headline here and I'm going to throw it into GPT and I'm just going to let it know that this is for my audit offering where we
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basically do a free landing page or website audit for a brand. And you would just substitute whatever your offer is over here after you've given it information about the company.
So, I'm just going to click enter and let's see what it gives us. We already got some results here.
These are pretty solid,
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but we can take it a step further. What I'm going to do is I'm going to put this follow-up prompt here because you always have to remind GPT several times.
And I'm just going to throw this in and let's see what it gives us. Now, look at these headline variations here.
This is a lot more actionable and quantifiable.
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That's the most powerful thing about a headline is when you can quantify results and really communicate that end benefit to customers in the form of numbers. I'm going to take these and start to refine our headline framework based on what we actually do.
This is the headline I put together here. So,
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get up to 3x more leads and sales because we're targeting both B2B and ecom. This is on the higher end what people could expect to receive and what people have received if they actually implement the changes from the audit that we give them.
So, get up to 3x more leads and sales in less than 24 hours.
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That's another big plus. We're quantifying how quickly they can get results.
And then we're just highlighting our audit offering here to just explain what it actually is that we're doing and how we do it. Now for the body text here, our framework is stop doing X, no more Y or painoint,
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follow up with the solution. Now in GPT, I'm going to throw in my headline and go back to these prompts here and I'm going to take the sub headline prompt and I'm going to throw it in and just basically copy paste it and then put the headline we have underneath it and click enter.
So it's going to give us some sub headlines. These aren't bad, but I
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always like to take it a step further and improve them. So, what I'm going to do is remind GPT again to make this more benefit driven and similar to the example.
And I'm also going to ask it to highlight the pain point in the beginning followed by the solution using that framework. So, we'll click enter.
Now, we have all these different sub
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headlines starting with the pain point struggling with low conversion rates and then complementing it with the solution. So, this is the body text I put together here.
So, we basically went with GPT suggestion of tired of low conversions. And then we're saying that we're going to send a personalized video audit
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breaking everything down from copy, design, structure, get actionable fixes that see an average of 64% boost in conversions just like our clients in 24 hours or less without having to spend a dime. Now, we have the call to action button, which is what is that main
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action we want people to take. This is the example I always use, segment.
When you actually land on the page here, it's asking for your email. you throw in your email, it throws in extra fields.
So, it makes it seem like it's simple. Psychologically, I've already entered in one piece of information, so I'm way
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more likely to input more information. Now, I'm actually thinking we can do this for our audit offering where we literally just ask people for their website link and then they put their website link in and then we start asking for more information after.
Now, the final couple of sections here is we have our reduce FUDs and friction near the
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call to action button. This could be money back guarantee for us.
This is a free audit, so there's no cost to it. So, what I'm thinking is we could probably show stats here like the average results that our audits have gotten clients.
I think we could highlight that up here to just reduce
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fear and uncertainty around should I really be giving my website information to this company. I threw in the stats here.
We got 64% average conversions increase and then we designed this 3.5x average ROI on audit implementations and then 5 to eight quick wins on average.
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usually uncovered in an audit. The final thing here is the social proof and then we have our image.
Social proof is anything like reviews or testimonials or feature publications. We want this to be visible right above the top.
And we have two forms. So we have social proof one and then social proof two just to build
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that extra layer of trust. What I'm thinking here is we could probably kill two birds with one stone by showing companies that we've worked with and then also showing the results that they've gotten from the audits alone.
A lot of our engagements with clients just starts off off the audit. They implement
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the changes. They see good results and then they end up working with us after.
On our conversion optimization page, we have this scrolling banner. Since we're on a time crunch here, we're going to use this section and alter the number so that it's specific to our audit offering specifically.
Now you can see just
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designed this quickly results from our audits and these are some conversion increases. Final step now is image or video that helps to reinforce the value prop and articulate what it is you do.
I think I'm going to use a VSSL up here explaining like how the audit works. If
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you don't have a VSSL, you could create like an image or a custom graphic. We often do this for clients as well where we take their platform or their product and we illustrate it up front in like a creative graphic or illustration.
So, you could either do that or you could also use a video. I'm going to use a video and throw that in here.
Now, we
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have our video and we've got our above the fold. The next section here is what I call the painoint section.
You want to address the pain point up front. Make people feel heard and then complement that with your unique benefit.
In other words, how do you solve that painoint? If we go back to our checklist here,
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let's just take the biggest pain point. I'm going to populate that here.
And then we're going to tie in the unique benefit, which is we help show you exactly what's broken based on real data. The data part is we work with a lot of clients that get a lot of traffic
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like 300 to 400k visitors a month. We naturally know what works and what doesn't.
And these are based on actual data practices like the fact that 60% don't scroll past this top section. I'm just going to refine this a little bit more.
I just changed it up. Tired of your landing page not converting?
Just
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make it specific to landing pages. And then we'll show you exactly what's broken based on data.
For the body text here, let's use GPT to come up with this based on the headline we just wrote. So I'm in the same GPT module here.
And I'm going to say for this headline, write this body text. Let's see what it comes
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up with. Nice.
This is pretty solid. Pretty good inspiration right off the bat.
So, we just wrote this up here quickly. So, we're addressing the status quo.
Investing thousands ads, SEO campaigns, you're bleeding money. Most landing pages are built on gut feeling, not real data.
And then we're basically explaining what it is we actually do to
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solve that problem. This is the framework you basically want to follow.
Just like a sales call, you don't jump straight into the pitch. You want to first explain what the painoint is, then go into the pitch after.
Right after the pain point, you have your first social proof section. You want to put the most impactful piece of social proof up here.
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Typically, for most people, it's going to be videos. Video testimonials are really powerful.
We happen to have video testimonials handy. So, I'm going to throw those in here.
I just want to note that throughout this entire page, we have multiple social proof sections. So, you want to inject that in multiple
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areas of your site. Let's just throw in our video testimonials.
And now I want to come up with my headline. So what mistake people make often with their headline is they'll just put something like see what our customers are saying or like something generic like our testimonials.
What you actually want to
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do is quantify and make it clear why other people can trust you. So we're going to try to apply that to this headline here.
Let's put something like we've done 1200 plus audits. So let's just say join 1200 plus businesses that have scaled their conversions through
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our audit. And then just make this a bit bigger so it's in two lines.
Now we have the value prop sections of the landing page. I like to put multiple forms of value props.
And basically all you're doing here is you're just articulating what is that big benefit and basically what's in it for me. And then the body
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text is just articulating the main benefit you provide and explain how you do it in a proprietary or unique manner. I'm just going to go on the side here and I'm just going to start like listing out all of the different value props.
I recommend you do the same thing. Think of all the different aspects of your business and what makes it unique and
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write those down. Now that I have these, I'm going to throw them into GPT.
Use the prompt for the headline and then you're just going to throw in this follow-up prompt. I'm going to go ahead and do that and then throw it into our framework.
Now we have our headline. We have skyrocket conversions effortlessly with our proven landing page blueprint.
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2x to 3x your revenue. So quantify it again from the same clicks without spending more on ads.
And then we have datadriven tactics on how to improve every aspect of your page. Once we got the headlines, we just took the GPT prompt here, the sub headline one, and that's how we came up with the body
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text. Now, we have our second social proof section.
So, we have this in multiple spots of the page. We're basically trying to get permission from people to keep scrolling down and give them every inch of motivation to actually convert.
We put video testimonials at the top here. That's our most impactful one.
For this one, I'm
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thinking we can just throw in some written reviews. For written reviews, the framework I like to use, I'm just going to put on the side here.
So, you have your stars at the top here. You have your review.
And then you want to put a photo of the actual person because that's going to add an extra layer of credibility. If you just have text, it's
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not really that trustworthy. Anyone can fake that.
And then put their title and their company name. I also like to put where the review was published.
Is it a Google review? Is it like a Clutch review?
For us, we get a lot of reviews on Clutch, so I'm going to put a couple of those in there. Now, we have all
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these different reviews from our clients. In the headline here, we're trying to give a highle snapshot of like what the consensus of the review was because a lot of people will not read the body text.
So, you want to lead with the most impactful aspect of the review. For this client, it's we doubled our conversion rate.
For this client, it's
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we became a lot more profitable. We're putting a decent healthy amount of reviews here because again, the more social proof, the better.
So, we're highlighting the breath and depth of the industries that we've worked in. Okay, so just a quick midway report.
So, somehow we're on track here to finish this in 4 hours. In an ideal world, you
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shouldn't be doing a landing page this quickly. I'm using AI here very generously throughout the entire landing page.
AI is always just for inspiration to come up with the initial framework to work off of, but what I'm doing in the background is I'm also improving off of the AI copy. It definitely helps to
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eliminate a lot of the time in the process. I'm doing this really quickly because these are all things that I do on a very frequent basis and oversee our design team that does this on a frequent basis as well.
But for your landing page, you really need to spend the time to do the proper leg work on coming up
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with proper insight. Really taking your time with the copy, with the design, with the images.
You don't want to just throw up something very quickly, but it is a fun challenge. And let's get back into things before we run out of time.
So, these are like differentiators. You're basically just giving more information.
I'm basically going to take
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this using GPT again, and I'm going to start coming up with different headlines and body text that we can put in these differentiators. So, we have all of the different aspects that we wrote out previously.
And then we just wrote some body text as well here to kind of complement it. And then the headline,
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don't just put like our benefits or something. Actually articulate what the benefit is in the headline itself under the pretense that somebody will only read the headline alone.
The how it works. This is the easiest one.
You want to make the perceived likelihood of achieving success high and effortless. How easy is it going to be for people?
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Step one is fill out the form. Step two would be respond to our email to make sure it doesn't go to spam.
And then step three, sit back and relax. We have another social proof section here.
For this one, I think we'll show our logos.
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And then maybe just highlight something like our customer retention. So, let's just throw that in there and design that.
Threw in some logos. Threw in the 98% customer retention.
We're on a good track. And then we have our FAQ section.
I would just use GPT for this. I'm going to say, give me some frequently asked
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questions based on fear and uncertainty people would have from the audit and it's going to give me some FAQs. Good starting point.
Is this really free? What's the catch?
Will you try to sell me something afterwards? So, these are all good questions and we're going to throw those into the FAQ.
So, we threw those in and changed up a little bit and
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now we have our final recap section. This is basically like why people should take action today.
So, we want to create urgency and give them that one final reason that they should get in touch for your services or product. I just wrote up this quick headline here.
Just another way of rephrasing what we've
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said previously, but in a unique manner. And then one final reason people should get in touch.
And then just three value props. For this, I just said it only takes 2 minutes to submit the form.
You're just one landing page away from scaling. And then I'm going to throw this into GPT.
I'm going to say come up with three bullet points of value props.
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just gave us this and just say make this shorter. This is perfect.
Let's throw this in and then just remove the check marks. Just like the hero section, this is like a mini hero section.
We're just going to put our social proof, our fear and uncertainty, and then we would have an image, video, also a form here, which
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is kind of that last opportunity to collect conversions and get leads. I'm just going to show you here quickly.
We put trusted by over 130 plus brands. Probably get rid of this one cuz we put at the bottom instead of the top.
This visually looked a bit better. And then we have our form here.
where we're highlighting our clutch reviews for your form. This is a general note.
Depending
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on the traffic source, you want to try to keep it minimal. Like full name is always better than first name and last name if there's no reason to have it separate.
Consider your traffic source and what you're asking for. Like if I'm getting a website audit, do I really need someone's phone number?
Not really. So, I'm going to not include that here.
And I've just kept it to four form
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fields. That's kind of the sweet point from a conversion perspective.
And then we have the get in touch button. Now is the fun part.
We're going to basically apply color, our branding to all of this just so that we have a good reference point to copy and start developing our page. And then we're also going to apply to mobile as well.
For images, since
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we're on a time crunch, I'm probably just going to use midjourney to create these. We've created some pretty awesome midjourney AI based images for clients.
This was one for our client in the cold email space. It's very simple prompt, but in an ideal world, you'd want to create some sort of custom illustration
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if it makes sense for your brand or actually show off your product. All of the branding has been applied.
And we have the images as well. Some of these are custom.
Created these very quickly from scratch. Then these are our AI images from MidJourney.
And
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we got our mobile design and then our desktop design. So things are looking perfect.
Now we're going to actually build out the page. To build out the page, you can use multiple different solutions.
For clients, we end up using things like go highle lead pages. We use Unbounce as well.
But if you're on WordPress, you might want to use
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something like Elementor. If you're already using it to build your site on Shopify, you're an e-commerce brand, we use Replo or PageFly.
So, we're going to create the landing page with Elementor. I think the page came out super well.
We just about made it in the 4 hour mark. We're already seeing some
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inquiries rolling in, which is super positive. Now the real fun begins where we can start testing things and really iterating and improving cuz a landing page is never one and done as I always like to say.
So just looking at the timer here, we just about made it in the 4hour mark with a few minutes to spare.
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Now throughout the video I talked about a bunch of techniques that you can use to get more sales through your landing page. I was in such a rush to build out the page that I didn't cover everything you need to absolutely make the best landing pages possible.
So, click here to go to the next video where I'll reveal the 11 best tricks to get more
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sales out of your landing page overnight so that you can get more sales with your B2B site or your e-commerce store. I'll see you in the next video.