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He submitted his app to the app store and it was rejected. Days later, approved.
The difference, one change that completely flipped Apple's decision. What happens when you find the perfect keyword, build a simple app, and hit the submit button only for Apple to
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say, "Nope, not today." This is exactly what happened to one developer, but he found a way through. Meet Goji, a web developer who dreamed of building bigger and better things.
Frustrated with building just for the web where people want everything for free, he gave this
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app development thing a go. He turned away from the dark side.
Goji studied my live streams for ideas and finally found one. A tally counter app.
Just a simple app that counts. The idea sorted.
He
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checked Astro and to his surprise, the keyword was still wide open. Tally counter has a popularity of 40 and a difficulty of 45.
Market research sorted. He spent a few days building the app.
Nothing too complex. After all, it's just a tally counter app.
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Development sorted. He submitted it and then bam, rejected.
4.2. Design minimum functionality.
We found that the usefulness of your app is limited by the minimal amount of content or features it includes. For Goji, this was a wakeup
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call. You're telling me I can build whatever I want on the web.
It's mine. But when it comes to building apps, Apple chooses what goes into my product.
How dare they? This realization is nothing new for anyone who has ever built apps before.
The app store decides
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what goes into their marketplace and what doesn't. But what's new here is the rejection minimum functionality.
This suggests the app itself is just not worthy of being an app. You should feel deep shame for even wasting our time
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submitting such a trash app to our store. Don't you know we are Apple, the gold standard for quality in the industry?
So where to from here? It's enough to make most developers give up on their project.
But that's not what Goji did. He went back to the drawing
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board. The aim add more features to his app and then maybe, just maybe, it will offer something new to the app store and get him over the finish line.
But how many more features can you actually add to an app whose entire purpose is just a
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count? This isn't the next Airbnb.
This isn't the next Facebook. It's basically just a glorified Excel spreadsheet with a number on it.
So, what are you going to do? Add more themes, add more skins, or maybe even change the font?
Wo!
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Groundbreaking stuff right there. Or maybe you could go too far and add a bunch of useless features to make the app bloated, ugly, and pointless.
And this can feel like a dead end. The kind where most developers just quietly close their laptop and pretend the project
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never existed. This dirty little secret, the tally counter app that nobody will ever see again.
But you need to start thinking outside the box here. And it's not just a matter of seeing what your competition is doing.
Something new
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needs to be brought to the table here. But what?
When I'm presented with a challenge like this, I find it easiest just to envision the user first. And I'm not talking about picturing what they wear or how they act.
I'm thinking about why someone would actually want to use
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my app. It's more than just a keyword and it's more than just a piece of code.
To someone using the app, it's a tool. So I start to think, where would this app be used?
And you can make a mental image in your mind. First, a bouncer
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standing at the door letting people into the club. Click 22.
Click 23. And the club just can't go over capacity because there's laws against it.
So, when someone leaves, click back to 22. Okay.
So, what other features does security
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need to count people? Well, where are these stats even going?
Do they report to management or maybe they report to another door with another bouncer? Okay, so we're kind of getting somewhere here.
What if management and security can be updated in real time? How many people
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are in their club? So now we're talking about cloud synchronization, realtime stats.
Or maybe the club is a little bit more low tech and all they need is a report at the end of the day of how many people actually came through the door. Okay, that's easy.
simply share the
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tally at the end of the day and send it to management. So, we have our simple tally counter app with its simple use case.
And there's a bunch of them already on the app store. But by simply thinking about where the app will be used, we came up with some new features.
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Cloud syncing and end of day results sharing. And that's exactly what Goji did.
Added support for iCloud, real-time charts, reports, PDF and CSV exports. Then he repackaged it, resubmitted it, and it's live.
The app was originally
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rejected for being just too simple. With a little bit of thinking, a few extra days of coding, made it into a better app with more functionality than his competition.
This not only gets it submitted to the app store, but also makes it a better app. And I'm so glad
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to hear this because for a while there, I was thinking the launch a lot and see what works strategy that I was using no longer works. But it turns out it's alive and going well.
Instead of launch a lot and see what works, it's now launch a lot and add more features than your competition and see what works. And
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that's the key takeaway here for me. The app store is evolving.
The strategies that worked just a few months ago or even just a few weeks ago no longer work now. Now that AI can spin up lowquality apps, Apple is cracking down.
They're lifting the bar of what gets through.
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And that's actually a good thing. The app I've been talking about today is Tally Counter, developed by Goji, the talented web developer turned app developer.
He's also documenting his development journey right here on YouTube. I'll put a link to his channel in the description below.
Go check it
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out and say hello.