Beginner's Guide to YouTube Scriptwriting (4+ Hours)

Transcript

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This is the only guide that you'll need to master YouTube script writing. A year ago, I uploaded a full YouTube script writing course that got over 200,000 views.

And since then, I've worked with the top educational YouTubers and have generated millions of views along with millions of dollars with my scripts. And

00:16

now, I want to give you all the newfound knowledge that I've acquired since then. I've literally spent hundreds of hours putting together a,000 plus slides just for this one video.

We have full script breakdowns, live script editing, step-by-step walkthroughs, literally everything that you need to know to go

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from a beginner to an expert at YouTube script writing will be covered in this video. But wait, before we get into this video, there's something I have to tell you.

If you can sit down for more than 5 minutes and take notes to even get 1% better at YouTube script writing, sorry to tell you, but you're probably not going to make it. We're going to cover

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number one, how to research videos so you can outclass your competitors. Number two, my exact hookw writing frameworks to capture your audience's attention in the first 30 seconds of the video.

Number three, how to script your video payoffs. Number four, how to write an open loop so that you can transition from one section to another without

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losing retention. Number five, how to write call to actions in the middle and at the end of your video so that it actually converts viewers into customers.

Number six, how to edit your script. And we also have a live breakdown of me editing scripts live.

Number seven, how to storyboard your video. And number eight, how you can use

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my full YouTube script writing system and feed it into an AI to help you write better YouTube scripts. So now let's get into research.

Most people hate it, most people suck at it, and most people spend way too much time on it. Really, on my very first

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video that I posted on this YouTube channel, I spent 20 plus hours on the research, and then I edited for my second draft, and then I did even more research because I really wanted to have the perfect script, but I made a lot of mistakes along the way. Right now, I've refined the process.

Now, I'm going to teach you everything that you need to know about research so you'll know how

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to research the right way in less time. I'm going to teach you my full research framework that allows me to write viral bangers over and over again.

So, we first have to understand why does good research make such a big impact? Because research is the foundation of the video.

And most people like me make these

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following research mistakes. They either spend too much time on research, they don't know when to stop research, so they keep going on and on and on with research.

and the research takes an infinite amount of time for them in which case they don't actually publish their video or they research poorly. The research is not thorough enough.

The research is not done proper. And in

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order to stop making these following mistakes, you have to understand research at a deeper level, which is exactly what we're going to talk about. Research is made up of these four parts.

And I'm going to go over how to actually understand these four parts and how to execute them in your research for your next video. And then I'm also going to

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demonstrate how I do it and, you know, put it together in a doc, do it in real time for you for a video on YouTube. So first is audience understanding and then it's competitor analysis and then you want to gather the content video and then you want to validate.

So audience understanding is know what they need, want and care about. Competitor analysis

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is spotting trends, gaps and winning strategies in your niche. Gathering content is you know actually what you're going to talk about in the video, right?

So you want to collect facts, examples and unique insights that add value. And then you want to validate which is to doublech checkck any information that

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you have for accuracy and relevance. We need to research each part as deeply as possible.

So, I'm going to cover the easiest strategies you can follow to cover all of these points and make sure that you have the most in-depth research that you can have. So, we're going to talk about how to find the perfect video length, how to find and talk about the right points.

And then we're going to

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talk about how to stand out from the crowd with your research because really your research if you're writing documentary scripts, educational scripts, is one of the ways to stand out from the crowd, just having more deep researched videos that are just better than your competitors. And then we're going to talk about how to study the right videos by figuring out which

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videos are worth studying and how to implement research properly. Because really any mistake within research can make your video tank.

So for example, if you use the wrong video length, a video that could have been 8 minutes, you script it as 25 minutes. That means that the video just won't perform well.

There's a lot of fluff. Or a video that

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you scripted to be 8 minutes that should be instead 25 minutes means that you're missing a ton of information that you could have added. And when you add that information, you could have had longer watch time.

So let's figure out the video length. The wrong length can lose viewers.

Too short equals you're missing details. Too long equals viewers click

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away. Both of which you don't want to happen.

So let's look at an example, right? Same niche, same topic, right?

How to learn any language without studying. This video is too long, right?

And then there's just shorts, right? Which is obviously too short.

But if you have the right video length here, you can see 12 minutes long. Can you learn a language without studying?

Same topic,

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but this one got outsized returns at 502K views. Same with this, right?

How to learn your dream language without studying, right? Just nice length, 12 minutes, right?

Same niche and same topic. doesn't mean that you know same niche and same topic all the time it has to be this exact same length but this is more just kind of a guidance so you kind

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of have an idea of hey when I'm doing research how long should my video be rather than just shooting and guessing and just scripting out spooly or not scripting it out enough so how to find the perfect video length you want to align the length with your video format if it's short right if it's quick tips

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or skits right then the video will be 2 to 5 minutes long if you know it's medium length 6 to 12 minutes that's usually for tutorials or reviews or kind of like how-tos and then long is if you feel like hey within the niche right deep dives case studies are performing really well longer videos are performing really well then I'm going to make

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slightly longer videos so let's get a little bit more tactical this is kind of highle thinking okay we want to align the length with the specific format of the video because the longer the video the more info and value you need to add for example a short video you'll have quick tips comparisons and you won't really have any detailed instructions

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because you don't have the capacity to go super in-depth in a short video whereas in a long video in the same topic, right? How to improve your pull-up strength quickly and easily.

You go more in depth. You have five to six main payoffs, main points that you want to talk about.

And you have detailed instructions on how to actually implement it. And then you have a medium

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length video with more to the point tips. Has three to five main points, detailed instructions, but still fast enough to only include the most important part.

So, it's really more concise, right? Really, the difference in the video length is how much information you can put in and how much in depth.

Just because you have a longer

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video length doesn't mean that you can have fluff and doesn't mean that you can add useless information that's not useful to the viewer. Right?

We want to make sure that every single piece of information that you give the viewer is useful, is actionable, and can actually add value to them. So, for example, in the case of this video that you're

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watching, this is a much longer video than the videos that I usually post, right? This will be a fulllength course where we break down a specific skill, aka YouTube script writing.

But the caveat is right, you'll see a lot of courses out there that are 6 hours long, 11 hours long, 12 hours long, 20 hours

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long. And the problem with those courses is that the average view duration of those courses would likely still be 6 7 minutes.

The perceived length of it might be super long, but those videos might just not perform well because the content isn't super valuable. What you don't really see behind the scenes when

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I'm creating a course like this that's full super in-depth is that actually I create a bunch of content and I have to delete them because after a while I realized after watching the recording that hey this content isn't super valuable to the audience right I can't just be making a video to be super long

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for the sake of it being super long I want it to be super long but the value per minute the amount of value that I injecting to the video is so high and the video is so valuable that it's impossible possible for the viewer to not want to watch from start to finish in one sitting. So for example, if this

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video ends up being 2 hours, 3 hours, 4 hours long. I want to make sure that hey the content is actually valuable enough that the viewer wants to watch from start to finish in one sitting, not just, you know, watch in one chunk and then hey, we hit a point in the course where it's actually not super useful.

No one really cares. The information is

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very subpar. I'm just using it to increase the video length.

That doesn't work. So when you think about the video length, every single piece of information that you give is super crucial.

So let's talk about this, right? But what about this topic?

Same niche plus topic, right? 10 years of muscle building advice in 23 minutes, right?

This one performed really well.

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1.4 million views. How I built muscle fast, right?

9 minutes. Does that mean that oh, like super long and medium length videos are good?

How do we kind of diagnose like what kind of video length we should have? Well, really, when you're thinking about, hey, should I make a video of this length or make a video of that length?

And we're breaking

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down the videos in the niche that have performed really well, we want to think about what are the reasons that it would have performed well. In this case, the actual points in both videos are informative and actionable, right?

Regardless of its length, right? Which is why we need to know how to pick the right points we cover in our video.

The

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points that we pick in the video and what we actually talk about is equally important as the length of the video. As I previously discussed, right, by making a super long course will cut a lot of information to make sure that it's actually the most valuable thing that you can be watching with your time.

So, we've already figured out how to find the perfect video length. Let's talk

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about how to find and talk about the right points and how this links to figuring out the perfect video length for your video. So, there are certain videos that get better performance because they number one engage the audience by delivering exactly what they came for.

So, the title will set certain

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expectations for the viewer and the actual content has to deliver on it. So, the better that your content delivers on the click, the better that those videos will perform.

Number two, it keeps retention high by focusing on relevant and valuable insights. Once again, the research of your video needs to be focused on the value per minute.

So,

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it's how much value that you're giving to the viewer per minute that they give you, right? So, if there is more insights per minute, then it's more likely that they stay and that keeps retention high because what you're telling them is actually valuable and not just fluff.

And it ensures their video stands out with unique and fresh

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information. So, it's not just copy paste of what other people are talking about within the niche.

It's using unique and fresh information that is kind of your insights, your learned experiences that no one else is really talking about. And that way, every video that you make is a hit.

So, when you're looking for potential payoffs and

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potential points that you want to talk about in your video, you want to avoid covering too much because when you talk about too many points, say in a 10-minute video, you talk about eight different points, that leads to a lack of depth. So, you're not able to explain each point as in depth as you'd like.

And when you don't explain a point super

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in-depth, you go very surface level. audience that you tend to attract tends to be very surface level, too.

And it's also choosing points you like, but your audience doesn't really care about. So, when you create content, audience is first.

You always want to be thinking about, hey, how does my content serve my audience? It's usually less about, hey,

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this is what I like to talk about, right? It's more about what does my audience find the most valuable?

And then you deliver that for your audience. And it's also repeating the same points everyone else uses.

So, you don't just want to be a robot. You want to have your own unique points within your

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research. And if you know how to research good points, that's how you have every video hit, right?

Every video is valuable. Every video has the chance to get watched by millions of viewers.

Or if you're in a tiny niche, your video needs to have the chance to be viewed by

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everyone within your niche. So, say there's only 100,000 people in your niche, your video must be good enough, must be valuable enough that it can be watched by those 100,000 people in your niche.

That's how you really maximize the number of views that you can potentially get. You just need to know how to find and talk about the right

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points. And to pick the right payoffs in your video, you need to ask yourself this question.

What is lacking from other videos out there? So, what I do when I do my research, and I'll show you what that kind of looks like, is you want to look at existing videos out there.

You want to find content gaps, and you want to script your video to

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build on those points. You don't just watch existing videos and copy paste what everyone else is talking about.

You want to look at their videos, create a thesis for what the content gap is, what people aren't talking about, and then you script those videos and build on those points. So once again, watch the top three to five videos in your niche.

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Write down their key points here. In this case, how I learned to handstand hold, right?

Develop shoulder strength and balance, practice pike holds and push-ups, improve balance with claw-like grip. Or this video, right?

How to handstand for a long time. Same topic right here.

He talks about wall exercises, build confidence, chest to wall for alignment, heal and toe pulls

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for balance. Apparently, that's how you handstand for a long time.

And then you also want to watch the videos and figure out, okay, where are the peaks in retention, right? To choose the points that viewers care most about.

That's where usually there's the most amount of valuable information given or that's where people rewatch. And then you also want to check comments on competitor

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videos, right? There might be frequently asked questions, right?

Maybe there's complaints or missing details. Hey, you should make a video on this.

Hey, you should make a video on this. In my case, if you see a lot of my comment section, a lot of people made comments on, hey, can you do a video on research?

So that's why I'm including a research section as part of this full course. So

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hopefully this helps answer any questions that people have about research and then maybe I can also post a standalone video that just talks about research on its own. So let's say we want to make a video about holding handstands.

So once again we analyze competitive videos. We pick the most interesting points from the videos as I

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just talked about and after checking the comments we want to create a list of points we want to mention in our own video. So this is part of the research right?

What other people talking about? What can I talk about?

It's a content gap. It is different from what other people are talking about.

So here you can see the comments say, "How should I rotate my shoulders in a handstand

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externally or internally? Any advice on elbow tricep pain coming from practicing HS holds?

When to do handstand hold before handstand push-ups or off the handstand push-ups? Can we do handstand walking ground for 15 minutes continuous onset?

And can we deep breath during handstands? Right?

So there's a bunch of questions here and after checking the

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comments, we can create a list of our own points that we want to mention in our videos." Right? So we can say hey right what are the common mistakes when people are doing a handstand right what's the importance of balance right examples of exercises to build balance right that's kind of the gap you can see there are people asking questions at common FAQs that we can then turn into

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potential video ideas and the reason why this process is so important and the reason I follow this with every video that we make is because it helps us improve the quality of existing videos we don't just want to make the same quality of videos as everyone else when we're writing the script the script aka

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the content is a great way to stand out from everyone else. If the script is better, aka the words that you say, and in the case of educational videos, the words that you say are pretty much the only important thing when it comes to standing out or giving better

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information, right? The words that you say dictate storytelling.

It dictates the insights. It dictates what the viewer will learn from you.

And then there's like the vanity stuff, which is like the lighting, the camera, the background. All of those have to be good, but the words are the most impactful.

And really when we nail down this research process and we pick the

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right points, it really helps us improve the quality of the existing videos, it helps us improve the insights that we're giving the viewer. It's a lot higher quality.

It's a lot better. So great content needs great execution.

And really small improvements to the

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existing videos leads to big viewer retention. And there are many ways to improve the quality of your videos.

And I will cover the best ways to create content that stands out from other videos. So let's talk about how to stand out from the crowd.

A couple ways to do this, right? Number one, ask for feedback, right?

Use polls or ask for comments. What do you want to see next?

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Usually, your audience will give you some sort of signal for, hey, what titles are good? Hey, what specific topics that you want to cover?

Your audience can give you potential signals. They're not always accurate, but this is one of the couple data points that you can collect in order to get certain video ideas and, you know, stand out from the crowd in terms of your script.

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You can also study your analytics, right? You can go to your YouTube studio and analyze retention curves, right?

Where do people usually drop off? So, what topics do people find boring?

what what topics do people not find as useful? And then you can look at your CTR, right?

Are your thumbnails and titles working? What kind of like stands out for your audience?

And for example,

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if your intros lose viewers, you want to try different hooks, right? Different hook formats, right?

And that way you can keep making changes until you actually see improvements. One of the things that keeps viewers from clicking away is having a killer hook, something that really stands out because the killer hook will grab attention and set the tone for the whole video.

And the

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easiest way to find banger hooks is to research whatever is working right now. So another big part of the research that we do is what hooks are working in the niche, right?

And really people think that with hooks, right, you need to completely change the game. You need to completely outsopicate what's out there.

But that's not necessarily the case. You

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don't need to reinvent the wheel, right? One of the quotes that my friend told me the other day is that just because it's your wheel doesn't mean that you need to reinvent it, right?

There's a bunch of proven winning formulas out there. And we're going to talk about how to write hooks, how to come up with your own hooks in a little bit.

But once again, part of the research, figuring out

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what's working, find the gap, double down on it. what's working in other niches, replicate that in your niche.

You don't need to change the game. That's why we do in-depth research so that we don't have to strain our brain with all of this crazy brain power.

So, picking hooks in your niche base it on your niche, right? Look at look at the hooks that other videos in your niche

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are already using. For example, in this one, becoming less addicted to YouTube is easy actually.

That starts with so if you've ever never running out of things to say is easy actually and the easy actually niche, right? Have you ever wondered why dot dot dot and then from there you can test hooks, right?

You can create two to three versions of your intro, track which gets better

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retentions in YouTube analytics over a couple videos, and you can keep the best performing hook for similar future videos, right? Or whether it's in the same format or whe it's talking about the same topic, you can do the research, figure out what hooks are working, and then you can just use those, right?

That's a big part of research, too. So, I've been teaching you how to refine

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hooks, payoffs, and video length from other videos, but which videos are actually worth studying? How do you know which videos are worth studying?

Because you can't always base it off the views. If you look at these two videos, how to unf your brain by modern ideas got 3 million views and how to force your brain to crave doing hard things has 2.6

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million views. How do you know which do you study for success?

Right? They are two vastly very different videos, but both videos have found great success.

Both of them are in the multi-million view range, but vastly different length. One is like a personal brand.

Uh the other is more of like a commentary video if you've seen these videos on YouTube.

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So, how do you pick which one to study? You might think it's this because it has more views, but not necessarily, right?

Because both videos has their strengths and weaknesses. For example, how to unf your brain, right?

If you watch this video, not that great of a hook, right? Info information is not new, right?

It's good for beginners and self-improvement. That's why it's shorter.

It's a short

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video and it's easier to digest. And in this video, how to force your brain to crave doing hard things.

It has a better hook. The information is new.

It's very long, but it's harder for beginners to get into and watch all the way through because the concepts are a little bit more abstract. Really, your goal is to

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find the strengths and implement them in your own videos. So, for this one, right, it's good for beginners and self-improvement.

Short video, easy to digest. This one has a better hook and the information is new or it was new for when it was being posted.

So, how do you figure out the strengths and weaknesses in a specific video? I've created a

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system to help you study the right YouTube videos. And it's more of a grading system so that you know what to look out for in which videos, what to implement, and what not to.

Let's get into it. Okay, so you can look at any video in your niche and find all of their strengths.

And that way, you can make your videos even better, right? you can have better hooks, have better

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storytelling, etc., etc. So, we just talked about which videos are worth studying.

Let's talk about how to implement your research properly and some actionable tips here. So, I've created a grading system to help us find the best videos to study.

Let's look at it. Just watch your target videos once and grade them and it'll only take 15 minutes.

So, when you grade a YouTube

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video, you can take a screenshot of this page. You want to have insight.

You want to rate it on its insight. How original and actionable is the information?

Then, you want to rate it on hooks, right? How well does the hook grab attention?

The pacing. Is the video engaging or is it dragging?

Is it way too slow? So, that's kind of seeing the emotion that you feel

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when you're watching the video or it's kind of noticing yourself. Hey, when do I feel like clicking off or like is this video going too fast?

Is it going too slow? This guy speaking way too fast.

He's speaking way too slow. Which one is it?

And then it's tonality, right? Does the tone match the content and the audience?

The storytelling, right? Are

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the narratives clear and compelling or can the storytelling be improved? And then it's looking at the editing, right?

Are the visuals and audio seamless and professional? So you want to create the depth and originality of information presented aka the insights the value to the target audience whether what you're actually talking about is practical

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actionable or thoughtprovoking and you know within that is it basic knowledge is it competent knowledge or is it exceptional knowledge right basic it's you know it repeats common knowledge right lacks depth no unique perspective the video usually won't perform well if it's super duper common knowledge that everyone has heard of but if it's exceptional right it's unique actionable

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insights that surprise or challenges the audience's expectations so it's grading the video on insights really you want Identify the three to five main points in the video as we would have in the previous part of research. Search similar content and compare uniqueness and detail and score high if the video adds a new perspective or introduces new

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fresh ideas. So once again, this is what we gradeed on, right?

Is it basic, competent, or exceptional? So let's grade this video's insight, right?

The most underrated social skill and how I use it. It's got 1.6 million views, right?

If you look at the level of insight, it's not anything super crazy, right? It's I would consider it grade two, which is competent.

And why this

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grade? It's because the video shares helpful tips, but the ideas are basic and not unique.

You can go watch the video yourself if you like. And if you would actually improve the content of the video, you can add data or studies about active listening, right?

Share rare insights about Carl Rogers methods. I use examples from different areas like

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business or leadership. This is just stuff that you can come up with right when you're watching the video, right?

And eventually if you use this grading system whenever you're watching a YouTube video, it's like if you're a film student watching a movie, you understand film and when you watch a movie, you're like thinking, okay, how

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did they do this? Like VFX effects, right?

How do I feel about the storytelling? It's the exact same thing when you're watching a YouTube video or when you're watching a YouTube script.

You'll be able to ask yourself, hey, how would I improve this video? And almost automatically, if you ask yourself, hey, how would I improve this video?

Is the information basic? How do I feel when

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I'm watching the video? Eventually, you'll have a good feel when you're watching a YouTube video, right?

What you'd improve. And then when you write your own script, that will give you more of a baseline in order to compare the content itself.

And then you'll notice how you can is sophisticate on what's already happening in your niche. How can

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you create better content than what's already being created in your niche? And then you want to grade the hooks, right?

So you want to look at effectiveness of the opening seconds in grabbing attention, emotional or curiosity based triggers. You want to grade it on that.

So once again, grading hooks, right? basics generic opening doesn't really stand out like welcome to my channel and

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exceptional is instantly grabs attention with an emotional shocking highly relatable statement I wasted $50,000 before learning the secret so it's looking at the hooks looking at the first lines looking at the first 30 seconds so watch the first 15 seconds 15 to 30 seconds ask would I keep watching score high if the hook creates emotional

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engagement or curiosity immediately all of this once again is part of your research is figuring out what's working your niche and really if you're looking at okay the hooks is graded a little bit lower I can improve on the hooks that's a way to improve on the script Right? And then I'll note that so within my actual writing the script, I'll know, hey, the hooks need to be graded above

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what is currently out there. And then I'll write a hook that's above the grade.

Or if the storytelling isn't as good, I'm going to okay index above the storytelling that's happening in the niche. So once again, these three criteria.

So once again, if you look at this video, you grade the hooks, right? Grade two, right?

The hook is interesting, but doesn't clearly show

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why the viewers would care. So I would literally write this down when I am creating a video for the first time.

So improvement steps, right? You want to promise value in the first line like wants better relationships.

This method will transform how you connect. And then you want to test two to three hook styles to see what works best.

And then afterwards, you want to grade pacing,

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right? That's the next criteria, right?

The rhythm and flow of the video. Does it maintain viewer interest or are they overly long or rushed segments?

So basic is slow, drawn out, disorganized. And exceptional is consistently engaging with a balance between quick delivery and welltimed pauses for emphasis.

So not too fast, not too slow. That's

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exceptional. So great, right?

Use time stamps to note any sections that feel too slow or too rushed. And it's looking for transitions that keep the viewer hooked between points.

It's also generally how you feel right when you are watching a video and gauging the pacing based on that. So once again watch this video maybe the grading will be too.

Some sections move too fast

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making hard to process key points in which case if the if the pacing feels a little bit too fast then maybe an improvement of the video is that oh I could make the video longer instead of having such a short video. So improvement steps would be to break ideas into smaller parts right pause off the key points to let them sink in and use visuals to slow things down and

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clarify. So next thing that we want to grade is tonality.

So it's how well the tone matches the video's purpose and the target audience. So that's looking at energy, enthusiasm, relatability, right?

Part of this is also like music design. If you're looking at like documentaries or maybe the creator is just not as

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expressive, pretty boring, voice is like super duper monotone and yeah, no one wants to listen to the guy for a super duper long time, right? So it's grading on all of that.

And really, if you have one main other competitor in your niche and his tonality sucks, his camera presence sucks, you can just improve on

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that. If you can just overindex on that, that's also a great way to stand out, right?

And and you wouldn't actually figure this out unless you did some research on on your main competitors. So basic is like monotone delivery.

Tone is mismatched with the audience. Not quite a good vibe, right?

And then exceptional is a perfect match for the topic and audience with dynamic energy and

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emotional connection. So you want to grade, right?

to check if the tone aligns with the niche and score high if the presenter's energy feels natural and engaging. So, if you look at the tonality of this video, I would say it's pretty good.

The tone is friendly and engaging and makes it easy to follow, right? That's kind of the feel of the video.

That's also the feel that the

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thumbnail gives. So, it's meant to be friendly, meant to be engaging, not supposed to be like super duper hardcore with all of these like visual effects style.

It's easy, friendly, engaging. It's like talking to a friend.

And then even if it's at a tree, there's still certain improvement steps, right? You could keep the tone but balance casual and professional for serious moments so

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that there's more like up and down. There's like a flow in terms of the feeling that the video evokes.

And then you can add emphasis to important ideas to keep attention. And then storytelling next, right?

You want to create clarity and structure of the narrative, emotional or logical connection through personal anecdotes, examples. So what is

25:03

the level of storytelling? And you grade it once again basic exceptional no clear narrative versus masterful storytelling.

And then look for beginning, middle to end is how you grade it. And then score high if the personal stories or analogies enhance understanding or relatability.

Once again, it's looking at the story and asking yourself how do

25:18

you feel after the story, right? Are the story components strong or not?

If it's not strong, you can once again index over that when you're writing your next script. So, if I were to grade the storytelling, I'll probably grade it at a three.

It's pretty good. And then grading the editing, right?

You want to grade the visuals, audio, transitions to

25:34

support the content. And then the professional polish and engagement um true creative editing, you you want to have a look at that.

So once again basic to exceptional minimal editing or poor audio visual quality uh versus exceptional right seamless transitions clear visuals audio creative use of it effects to enhance engagement right

25:49

what's the level of editing so note if visuals or audio align with the pacing and the content and then you want to score it high if you feel the editing improves clarity focus and viewer retention if not it's not it's not graded high and then in this video it's great too but it's also great too maybe it's cuz it's meant to be great too

26:04

right it's uh it's also like a stickman um more of like a edited drawing maybe Maybe it's meant to feel that way. So maybe it could be a two, maybe it could be a three.

It's up for debate, right? But not to say that you need to get the exact grade correct, right?

This is more of like a feel that you have from

26:19

watching the video, right? Other people would grade it a little bit differently.

Other people would grade it similarly to you. So it's not about getting the grading exactly right, but it's having an index to, hey, right, this is where I think the video can be improved.

Maybe the storytelling is actually really

26:36

objectively really really strong just that you don't think it's that strong because you don't have a great understanding of storytelling yet and then in your next video you try to index above on the storytelling and it doesn't work out. But that's totally fine because really we do this deep research

26:51

so that we can understand hey how can we get an edge over a competitor's videos. How can we make videos better than the competitor?

How can we make videos that is better than what's existing out there? It's having that understanding that allows us to, hey, right, we can improve on this.

Sometimes, are we

27:07

wrong? Yes.

Does the video perform worse because we're wrong? Yeah, sometimes that happens.

But when we're correct, usually it's because we do all of these minor tiny tiny research and we change up the points that we talk about and our camera presence improves. Uh, the points

27:24

that we pick in the video specifically improve. That's when we really get outsized returns from our research, right?

That's what that's how we get videos that are 10x, 20x, 50x outliers because we did this research and we really understand the niche very well. We understand the topic very very well.

27:41

There we go. Now we need to take our grades and then apply it to our videos.

So let's talk about how to implement this research properly. So you want to create a spreadsheet or chart, right?

List each category as a column and evaluate videos with one to three grades. And you want to add notes, right?

You want to write specific observations for each category, right?

27:56

the hook was too emotional but too long and then you want to make a final assessment to share your thoughts. Does it have to be this systematic when you're doing your research?

No, not necessarily. Maybe you understand your niche really well, but you want to have a good idea on where you can index above

28:12

what's happening within your niche. Right?

For me, I've kind of done this for literally like hundreds of different channels at this point. just like doing all of this research, understanding these different niches, writing for all of these different niches for my clients at Viral Bangers.

We run a YouTube

28:28

script writing agency. So, um I can do this in my head, but if you are new to the system and you're really trying to figure out, okay, how can I grade?

How can I overindex over certain videos right now? How do I decide what points to pick from this whole sea of uh sea of

28:46

payoffs that I can possibly take from all these books that I've researched? This is a pretty good system, right?

So then you want to write this down specifically. And if you click the link in the description, I have a workbook for you to follow these exact steps where you can have all of my templates.

Uh so you can just click the link in

29:02

description and get access to that workbook directly. And then number three is actionable takeaways, right?

highlight what worked well and how it can be applied to your videos because there's no point in having all of these learnings if you don't apply to your video. Make sense?

There you go. Overall grade 2.5.

Good for room for improvement. It's for for the previous

29:18

video we talked about, right? Video is engaging but could be elevated, clearer hooks, better pacing, and more effective visual editing.

So, there you go. Now you have the right tools to research effectively to avoid common mistakes and to create content that stands out.

Next step, go apply this framework to your next video. Test, tweak, repeat.

success

29:35

comes with action. And before you go and apply this on your own, I'm going to show you right now how I think about research um for a famous YouTuber and how I actually go about writing a script that way and that way you can follow my exact thought process.

I'm going to speak it out loud and visualize it so

29:52

that you can hopefully go and implement all of this. So, let's switch screens real quick.

So, now I'm going to show you how I do research and I'm going to show you how I think about it um when I'm writing for one of the biggest YouTubers out there. Okay.

So, if we look at his page right now, his name's Imongi, almost 6 million subscribers,

30:07

probably the biggest business channel um first or second biggest um for business and entrepreneurship. He has this video that he just posted, right?

How to escape the rat race without quitting your 9 to5. So, I I I want to show you how I think about writing the script for this.

So, if you watch this video, a

30:24

couple characteristics that comes to mind, right? If you look at few stats here, if you look at the ranking, uh this video isn't performing insanely well.

So, I think the script could use a little bit more help, a little bit of like dialing in. So, how to skip the rat race without quitting your nineto-5,

30:40

right? If we look at it from a title standpoint, it's actually like pretty good.

So, what I want to do if I were to hand me this specific video, right? Okay.

How to escape the rat race. I would just search here number one, how to escape the rat race, and I want to see what immediately pops up.

And then

30:57

this would pretty much be looking at competitors within the same topic, right? Because how to escape the rat race isn't like a super new concept.

Um I want to see what other people are talking about, what points they have, and then from there I can kind of evaluate, okay, what's a good video

31:12

length and um yeah, like what are all the base research points that we have? And I'm pretty much just doing this all raw.

So if I stumble a little bit, um you can see it all live. So over here this James Yanny right escaping the rat race what school failed to teach you

31:28

about money how to escape the rat race fastest method right how to escape the 9 to5 job uh all these have done okay right 0.4x 2x so here you can see the outlier score there is this um four ways to quit the rat race so like one of the really great things about having like

31:44

older videos within the niche is that you can usually like repurpose certain points from this if if some of the points aren't like super duper outdated and some of the points are still relevant till today. What's really informative is if you can use old principles and you can repackage it uh

31:59

for a modern world, right? So, for example, um what Iman is kind of pushing right now is, hey, you want to learn how to sell digital products in order to make money, right?

So, if there are like certain principles from this, right, four ways to quit the rat race that I can use and I can actually like

32:15

implement um in my script, that would be super ideal. See here, escape the rat race, how I did it.

Here, the psychology of money. That's not quite it.

Right. So, there's this 318x, right?

What's this? This is a neuroscientist.

So, a couple ideas here already, right?

32:30

So, I like a couple videos that I just want to look at. So, I'm going to take this.

I'm going to start a new dock. And I'm just going to paste videos of like competitors that I kind of want to look at.

So, I want to look at this, too, just so I have like certain parameters for what I'm looking at. This one, I'm

32:46

picking this channel cuz this is also like a financial channel. It's also like talking head.

It's um more like her style, more like friendly um immongi style. Um but this video performed pretty well.

531k. Um there's also like a neuroscientist

33:02

perspective that I also want to have. So there's like certain things that you can do within the points when you're talking about the payoff is you can be like, "Hey, this is a neuroscientist perspective on how to escape the rat race." And then that could be a different angle for the points that you talk about.

So I want to take a couple

33:18

other points here, right? how I escaped the rat race at 24.

Uh, this is more of a personal angle. I mean, this one is pretty recent a year ago, so I'm also going to take this.

I mean, why not and see what happens. Alan Watts, 146k

33:33

views. Nothing too crazy.

Um, let's see here. How to escape wage slavery.

So, there's also this uh this one also did pretty well, right? Carlton Dennis.

So, let me just put this over here. Okay.

So maybe these are like the main ones that

33:49

we want to look at. And then what I want to do from this is I want to determine a couple things.

I want to determine what is like a good video length, right? And I also want to determine what points I can mention that will help me stand out, right?

And of course, if I were to write

34:07

for Iman, I would have access to him and I would be able to ask his team or like ask himself, okay, what are the specific points that you want to talk about? Right?

And then uh from there I will be able to package it in terms of what I see is working or like kind of like the pros um within all of these other video

34:23

ideas. But I don't have access to him.

So let's just come up with a couple points that you know we think could be could be pretty interesting, right? Just just based on watching these.

So, um, a great way to like, you know, like I ideally you have the time to like sit

34:39

down and watch all of these videos, but sometimes you just don't have like let me just take this how to skip the rat race. But, um, if you're like me and you're making a video right now and you're doing a live walkthrough, sometimes you just don't have the time to watch through all of these videos.

So, what you can do is you can go here.

34:54

You can just take the transcript and then you can um, and then you can ask claw to summarize what the main points are. So I'm just going to take this.

I'm going to copy transcript. I'm going to go here.

I'm going to go to claude. And then here summarize the main points.

35:09

here it can very easily like give you like what the main strategies are. And then from here you can also pick right what are the most insightful where kind of there are overlaps from certain points and also which are most on brand for Iman right based on like his goals

35:25

for the video. Right?

So realize you're not depend on anyone. Find your flow state for your free time first, then work, right?

Diversify your identity. Set boundaries and don't people, please.

Okay, that's fine. And I'm just going to do this for the rest of these videos.

35:41

Okay, let's talk about hooks, which I think is probably one of the most important parts in a script cuz the first 30 seconds really determines the performance of the video, right? Determines whether people will continue watching.

So hundreds of YouTube script writers send me their scripts asking me

35:58

to review them every single month. So we have Discord, Red Hook reviews, blah blah blah.

Lots of people ask me to review the hooks. And there's one common problem that I see in their scripts.

It's that their hooks suck. Everybody always asks me to review the hooks.

That's what we spend the most amount of time reviewing. So let's talk about

36:13

everything you need to learn about hooks. what they are, why you need them, elements of an effective hook, common mistakes I see most script writers make, how to fix those mistakes, and write better open loops, right?

10 types of hooks, and a breakdown of my best personal hooks. Let's get into

36:29

everything that's going to be full guide. Uh, pretty much everything that I know about hooks.

So, what are hooks and why you need them? The hook is the very first line to reel the viewer in.

You have less than 30 seconds before the viewer decides to watch the rest of the video or continue watching till the end. So for YouTube specifically, the first

36:44

30 seconds is where the drop off is the most, right? Average attention span shrunk from 12 seconds in the year 2000 to just 8 seconds a day, which is less than a literal goldfish.

It's pretty bad stuff going on. So the drop of the hook is to do two things, right?

Validate the click on the video and create intrigue

36:59

so that they want to watch the rest of the video. And if you nail the hook, your retention in the first 30 seconds will be upwards of 40 to 50%.

Right? Average view view duration gets higher.

Obviously, retention in the first 30 seconds kind of varies across niches. So, let's talk about what makes a good hook because strong hooks equals more

37:16

retention equals higher retention and higher average view duration. So, the goal of the hook is to do one thing, right?

It's to reel the view in to watch the rest of the video. And in order to do that, the hook needs the following elements.

It needs to be clear. It needs to avoid any jargon.

And it needs to engage the viewer directly. So, be

37:32

clear. For example, of a clear hook is in this video, we're going to talk about digital products, right?

It's very clear. It tells you exactly what you're going to talk about.

So needs to be clear. Being clear is one of the pillars of effective writing in general, effective copyrightiting, effective script writing.

So you need to be clear in your hook, especially if you want to

37:48

reel the viewer in. Cannot be complex, cannot be filled with jargon.

Example of an unclear hook is right, digital products can make you a lot of money. Like what does a lot of money mean, right?

You don't want to be vague. And part of being clear is avoiding jargon, right?

So example of no jargon is that you need thousands of sales to make a

38:04

profit. It's just not true.

your profit is going to rely on your AB testing scales, CTR and more. Lots of jargon that means like niche specific uh words, right?

Kind of depends, right? If you are really going for niche specific audience, then yes, but for the most part, no one's really going to know what

38:20

CTR is or AB testing skills. You want to keep it the hook as broad as possible so that as many people can watch it as possible and then you niche down from there.

So, keep it simple. And then you want to engage directly, right?

So, example of engaging directly is that you need to get good at ads. If you want to

38:35

if you want to see your business succeed, so tell the viewer directly, right? Or just saying people need to get good at ads.

So that means addressing the viewer directly rather than beating around the bush and you know kind of going in circles. You don't want to do that.

So once again, right, you want to avoid jargon. You want to avoid overexplaining.

So that's like selling

38:52

the viewer too hard. And you want to avoid excessive credentials, right?

It means credentials are not necessary. It's just like telling the viewer um too many things, right?

So it's elements of an effective hook. And literally, I've seen hundreds of script writers repeat these mistakes over and over again.

If you've watched my other videos, I would

39:08

have kind of explained this a little bit more high level, but we're going to go into the specifics here. So, example number one, let's see if you guys can find out what's wrong with this hook.

So, I'm just going to read it out loud. The only thing separating you from success as a coach is a killer strategy.

I'm about to teach you one that can

39:24

optimize your client acquisition funnel, scale your MR to $100,000 in 30 days. And after X years helping coaches convert more prospects and improve the LTV metrics, I've seen hundreds of mistakes being repeated over and over again.

Poor ROAS, inefficient pipelines, and churned clients that kill

39:39

scalability, right? And so in this video, I've decided to share the simplest strategy that I and countless other coaches have tried and tested, and you can use it to hit 100K in MR in only 30 days.

So what's wrong with this hook? What which one of the big mistakes is this?

Right? If you don't already know, big mistake in this is that there's just

39:56

excessive jargon, right? Client acquisition funnel, scale your MR, LTV metrics, proess, inefficient pipelines, insurance clients.

If we're using all of these big jargon, if there are, you know, there will be people who can enjoy your content that you're immediately alienating. So, you want to keep the jargon to a minimum.

And then later in

40:13

the video, if you want to introduce a jargon, explain what it is, and then you can talk about it. So, let's fix those issues.

Now, we're going to simplify it, right? The only thing separating you from success as a coach is a killer strategy.

I'm about to teach you one that can make you 100k in 30 days. After X years helping coaches close more

40:29

clients, I've seen hundreds of mistakes being repeated over and over again. Bad offers, sales funnels that go nowhere, and clients that leave after a month.

You see, it's a lot simpler right now. It's still a little bit of jargon, right?

Offer sales funnels, but more people know what it is, right? Um, and it's more easily palatable and enjoyable

40:45

by a broader audience. Yeah, look at the difference.

Okay, let's look at number two. What's the second mistake?

Right. I made 7,400 Baba videos to crack going viral.

I spent countless hours researching, testing, editing, and analyzing trends, hashtag, engagement metrics just to figure out what works. Super long sentence.

If you follow these

41:01

tips, you could go from having nobody watching your content to having thousands and millions of views and followers. Once you understand how to create high-quality short form content, you'll be able to build a dedicated audience who will be throwing likes, shares, and comments under every video that you post.

Even just reading this, it feels off, right? So, like, what is

41:17

off about this? Let's see if you can figure out what's wrong.

That once again, it's overexlaining. It's selling the view the video too hard.

So, it's giving the viewer information that they don't need in order to continue watching. Really, in writing, the first line is to get you to the second line.

Second line is to get you to the third

41:33

line. Third line is to get you to the fourth line.

Same thing in a YouTube video, right? Um title and thumbnail is going to get you to click.

First sentence is of the video is to get you to watch to the second sentence. So, first 5 seconds gets you to watch the first 30 seconds.

First 30 seconds get you gets you to watch point one. Point one gets you to watch point two.

Point

41:49

two gets you to watch point three. It's pretty much this sequence that you want to follow when you are writing a video.

And if the first sentence doesn't get you to the second sentence, then the first sentence can be cut, right? Or the first sentence has to be modified.

So that's really what I want to think about. So let's see how this is

42:04

simplified. So I made 7,400 barber videos to crack going viral.

And if you follow these tips, you could go from having nobody watching your content to having thousands and millions of views and followers. You've already heard all the common tips like using a good amount of hashtags, writing a great hook, posting consistently, but you haven't

42:21

heard about the three golden pillars every viral video is built upon. And if you take advantage of these pillars, I guarantee you'll see an improvement in your own videos.

So, it's a lot simpler. It's less mouthful and it's a lot clearer, right?

The outcome that the viewer gets is a lot clearer. You

42:36

getting to make sense? Can you see kind of the difference?

If this seems laughable, really a lot of your videos have the exact same problems, right? You use you overexlain in the hook when really the hook is just to get the viewer to watch the rest of the video.

Okay, let's look at option number three. Example number three, Alexozi, one of

42:52

the most successful entrepreneurs of all time with a hund00 million portfolio and countless accolades to his name, uses code outreach to generate millions of leads across his companies without lifting a finger. If you haven't heard of him, Hermosi is the founder of Gym Launch, which revolutionized the fitness industry, and he's also the author of

43:10

several bestselling videos on business and scaling. He's featured on countless podcast and is highly regarded in the entrepreneurial world as a master of sales and marketing strategies.

And today, I'm going to review his full code email strategy, the very strategy that saved Jim Launch from bankruptcy when he

43:25

was at the brink of losing it all. So, what's wrong with this hook?

Right, three mistakes. There's one more left.

It's too many credentials, right? You can see here there's a whole paragraph of his credentials.

Really, with credentials, we just need one line so that I know, okay, this guy knows what he's talking about and it's related to

43:41

the video, right? You don't just want to give random credentials, right?

It's kind of odd when someone comes up to you on the street and they just give you the most random credentials. It's like who asked, but the who asked, you can kind of answer it if it's related to the video itself.

So, you want to make sure

43:57

that the credentials is related to the video. And in this case, it's kind of adjacently related, but it's not clear how it's fully fully fully related.

So, just want to modify this. So, if you just simplified it, Horoszi uses code outreach to generate millions of leads across his portfolio companies without

44:13

lifting a finger. And today, I'm going to to be revealing Alexi's full coding strategy.

This is the exact strategy that saved his company, Gym Launch, during a time when it seemed like it it was about to go bankrupt. So, how does Alex Moszi do it?

I've spent the past week breaking down his strategy so you

44:30

don't have to. I'll boil it down to four key steps and make his co- email strategy effective.

So just simplify, right? Less credentials.

See the difference? So once again, to avoid these mistakes, right?

You want to replace jargon, cut the fluff, trim the credentials, right? Use clear everyday language, right?

Instead of prospects,

44:46

say customers, right? Deliver value first.

Don't oversell and let the intrigue do the work. And only include what's necessary to build trust.

A lot of writing a great hook is avoiding the mistakes, right? So like the way that I think about, you know, writing great

45:01

scripts or really being great at anything, it's like if you want to get rich, it's just avoid the dumb decisions, right? That's I think that's one of Charlie Mer's quotes.

So really, you just want to avoid the mistakes and generally you'll do pretty well in your scripts because so many scripts out

45:17

there have all of these mistakes. So really if you just follow these principles, avoid these mistakes, your hooks will be a ton better.

You could literally edit your hooks based on these. So a few extra tips, right?

We need to be conscious about the kind of viewer that will click on the video and how we can use language to appeal to

45:32

them. So this will also vary based on the type of offer that we're running and you know kind of video title that we're running.

So for example, if we're making a video about Google ads, we advertise a course for advertisers with over 10 plus years of experience. The hook will have a more sophisticated language, right?

will be a little bit more complex. Maybe

45:48

you can add a little bit more jargon because it's meant for advertisers with 10 years of experience. So, they've been doing it for 10 years.

That's very specific. But if you're making a video about starting an online business, more targeted towards beginners, hook will have simpler language because your hook needs to align with your viewers title

46:05

and thumbnail. So once again, title and thumbnail will attract a certain type of viewer and then the hook will appeal to this viewer, right?

Right? So the first 5 seconds is to make it clear in the viewer's mind that they didn't get click baited and show you can actually meet the audience's expectations.

So 10

46:22

different types of hooks, right? Number one, it's a question hook.

Number two, it's a shocking statement. Number three is the storytelling hook.

Number four is the preview hook. Number five, it's the personal connection.

Number six is is the statistic or fact hook. Number seven is the challenge hook.

Number eight is

46:38

the quotation hook. Number nine is the metaphor hook.

Number 10, it's the proof hook. Right?

Just going to go back, take a screenshot of this, save this. Right, these are the 10 different types of hooks that I use in every video.

And um yeah, if you just want these hook templates, um just click the link in the

46:53

description. I'll send it right to your inbox.

I'll have it within the workbook just so you can have access to all of this and you can write a banger hook on your own. Okay, so in terms of which one you should use, right, you have to understand that each hook has its own place depending on the context of the video.

So, if you're struggling to figure out which hook to pick, choose

47:11

the one that goes straight to the point, right? Because really, the simpler the hook, the more effective it is, right?

Most people don't really talk about it, but the simpler the hook, the more effective it is. So, now that you know about all the hooks you can use, how do you actually write a good hook?

So, let's talk about the four things a strong hook does. So, number one, it

47:27

should confirm your viewers expectations. Number two, it should introduce curiosity.

So, it should tease a story, solution, oral result. So, number three is set the stakes.

So it's highlight why the viewers need to watch or make it very clear what the viewer will learn from the video. So that's setting expectations.

And number four is

47:43

to establish uniqueness. So it's to show why your content stands out.

So for example, in this video, right, Alex Moy's $100 million code email strategy. This video it says he had 32K views.

That's a that's an old screenshot. Right now it's I think it's about 300k views um in the tiny code email niche.

So when I look at the title, right, every time

48:00

when I script a video, I I do this. I need to have the title before I write the script because once again title thumbnail sets expectations for the video and then um the hook will follow up from the title and thumbnail.

So whenever I have a title the title will raise certain questions in the viewer's

48:15

mind and I just want to outline these questions and I just want to answer them. That's literally it right?

So it's how did Alex's code mill strategy make him $100 million? Right?

This is code email strategy effective. Is it easy to implement this strategy?

Can I use it to make money for my business? That's immediately what I think of when I see

48:31

the title, right? Alex Mosy's $100 million code strategy.

And then all I have to do is answer them, right? Answer all these questions that pop up in the viewer's mind.

It's like handling handling objections before a sales call. Exact same thing.

And if you can handle all of them before the sales call, the more likely they are to buy, right? Assuming you have a sales call, right?

48:47

Um within your sales process or whether it's like um just leading them to a landing page, pretty much just need to answer all of these objections. In this case, we're selling them on watching the rest of the video.

So, we get this hook, right? Humosi uses code outreach to generate zillions of leads across his portfolio companies without lifting a

49:03

finger. And I read this before, so I'm not going to read it again.

So, if you read this, right, and you can pause and read this, right? This hook answers all of the viewers questions that they have in mind, right?

The first line says, "Alex uses code to generate zillions of leads." So, it answers, "How did Alex's coding email strategy make him $100

49:18

million?" This one, is his coding email strategy effective? I said that it's effective number one, right?

I said, "I'll boil it down into four key steps so it's easy to follow." I said, "Okay, this is exact strategy." So once again, it answers, "Is this coding mill strategy effective? And is it easy to implement?" Right?

Once again, I answered it. I'll boil it down to four key steps.

So there are certain sentences that are like dual purpose

49:35

that answers multiple questions in the viewer's mind and could I use it to make money for for my business, right? So it's like, oh, I spent the last week breaking down the strategy so you don't have to.

Just like that. That's how you write a hook.

Nothing nothing super complicated. Just answer the objections within the title.

So you know how to write banger hooks. Let's go.

So how do

49:51

you actually write a good hook? I'm going to go through some hooks for the most common types of YouTube videos, right?

Educational and documentary. And let's start with educational videos.

I'm just going to go over a couple examples kind of the logic and the thought process behind each line. Really, the hook is where you need to be the most

50:07

particular about every single sentence because every sentence needs to have a purpose in the hook. If it doesn't have a purpose, if it doesn't add to, you know, getting the viewer across the line to watching the rest of the video, then you can probably cut it.

So, this one one of my bigger videos, right? How Iman

50:22

Gajgaji made $40 million from one YouTube video. First line based on the title, you can see listen up because Iman Gaji made $40 million from one YouTube video.

Once again, just repeat the title, right? That's immediately validating the click.

Nothing super complicated. And it works cuz it confirms the click and use it to buy his

50:39

private jet. So once again, it builds intrigue, it builds stakes.

Also, kind of during the time when um my video was posted, I bought a private jet, which is totally ridiculous by the way. So, um, so that also kind of adds to, uh, the intrigue there, right?

It raises the

50:55

stakes. Private Jet makes the viewer wonder if they could be that that successful, too.

And it's also, um, kind of like a like a commentary or kind of like a trending topic uh, that I that I leveraged within the hook. And then the sixth line, and because I wanted the private jet 2, I spent three weeks

51:11

slaving away at my computer to figure out how he did it. So, there's also like credentials here.

Okay. I spent all this time learning about it.

Um, it's also kind of joke. Oh, because I want to private jet, too.

So, there's more of a personal connection there, right? Similar to the audience, bridging me, bridging the gap between them and mod.

So, all you have to do is watch this

51:28

video. So, I was like, hey, I spent three weeks studying it.

So, all you have to do is watch this video. So, it teases a shortcut, right?

So, it's like, hey, just watch this video. You'll get all of my expertise from the past 3 weeks.

That's the function of this line. This line promises an irresistible value exchange.

The viewer saves time and effort by watching the video instead of

51:44

doing the hard work themselves. And then I also have this video, right, which is my full YouTube script writing course.

I kind of want to break down this hook um because I think I did a little bit something a little bit more interesting here. So, this is uh like my most viewed video on my channel.

So, number one is to relate vulnerability. So, the first

52:01

line that I use is, "Hey, I don't know a whole lot about YouTube. I'm not that good at coming up with ideas.

My thumbnails are okay, right? It's like, hey, admit my weaknesses, right?" Because most people who like kind of like start a course like, "Oh, I kind of know everything." But I'm like, "Hey, I don't know a whole lot about everything.

I'm not that good at ideas. Not good at thumbnails." Right?

So, I I admit my

52:19

weaknesses, right? And I'm like, "Hey, but if there's one thing that I'm good at, it's how to write a great YouTube script." It's cuz like I'm a YouTube script writer.

So, it's like uh kind of the thought process with this is like, "Hey, if you talk to a chef, you're not going to ask a chef how to like fix your fridge, right? Chef probably doesn't know how to fix the fridge, but you

52:35

probably know how to cook a good steak, right?" So, it's kind of the same idea. Hey, I'm not that good at all these other things, but actually pretty good at this, right?

So yeah, I I quickly establish um credibility, right? Go from vulnerability to authority, right?

Establish myself as an expert. And

52:52

really that's the first sentence. So it's like, hey, like I want to mention script writing within the very first line to immediately validate the click.

And then I have more credibility here, right? In the past 9 months, I've written YouTube scripts 40 plus educational channels and help them gain millions of views and generate millions of dollars in revenue.

Right?

53:07

Quantifiable results, builds trust, give the viewer a reason to keep watching. books of channels like Instantly Ei, High Fury, Dave Forgetty, uh, and other channels with millions of subscribers, right?

Credibility, again, clear and aspirational payoff, right? You have everything that you need to write a script from start to finish in half the

53:23

time and have your video perform better. Yep.

Once again, a specific promise for what the audience will gain by watching the video and gives the viewers a strong reason to stick around. So, once again, there's that, right?

And then this is another of my video, how Alex Mosie makes 100 million a year from YouTube. So, first line, right?

Validate the

53:39

click. once we want to validate the click, right?

Alex Moszi has become one of the biggest creators in the business niche on YouTube, going from zero to 2 million subscribers in just four years. So, credible figure why you should listen to this guy, but what is it that makes his videos go viral over and over again?

So, here we want to create an

53:55

open loop, create a question in the viewer's mind, right? So, this line builds curiosity.

It's like, hey, rhetorical question, right? Physicians ask someone who has done the research.

I spent the past 6 months watching all of Alex's content, long form and short form, to figure out what he's doing differently. So authority true effort,

54:10

right? So this is called uh input bias, right?

Where I've put in a large amount of time and in exchange, you just have to watch the short video to really understand it. So we emphasize the effort and time we spent on research.

Most viewers wouldn't have time to do this. So I position myself as an expert with that very first line.

If you just

54:26

want to learn all of Hormosi's things, you just have to watch this video. Once again, input bias like this also a great way of establishing credibility.

If the specific topic you haven't generated insane outsized results for, right? You if you actually spend the time like

54:41

research, you can say it. And the big payoff is that it turns out he cracked the YouTube algorithm.

So it's like this is more of like a benefit to the viewer. Okay, so if you crack the YouTube algorithm, if you watch this, you can also learn how to do that.

So this means that our video includes Alex's secret that can transform the viewers approach to YouTube. There you go.

Okay, one more

54:58

video, right? This is another my video, how to make a killer YouTube video for the 2024 algorith.

So, this is the very first video that I published and this video got like 20k views um within the first I think like 10 days or like 2 weeks. Um and it's what helped um take my channel off, right?

Helped it gain

55:14

its first 1,000 subscribers and uh it might be the first video that you ever watched with me. So, really the very first line, right, one killer YouTube video could completely change your life.

Yes, this is aspirational opening, but it also validates the click, right? The title says make a killer YouTube video and here immediately I want to say hey

55:30

killer YouTube video I say I say it in the first line and completely change your life is also a benefit right taps into what the audience wants broad enough to appeal to anyone interested in growing on YouTube right so super broad hook it can give you the momentum to go from zero to 100k subscribers in

55:46

record-breaking time just like many other favorite creators right and once again there relatable examples yes uh but it's also the benefit right if you make a killer YouTube video and the logic follows, right? I say it completely change your life.

The next line needs to explain, okay, why can it

56:01

change your life? Cuz it can take you from zero to 100k subscribers.

Makes the idea of one viral video feel more achievable. And once again, I've spent the past 5 months researching the biggest creators on this platform.

Credibility again. And in this video, I'm going to reveal is reveal spelled wrongly.

How to make a YouTube video

56:17

that will blow up your channel. And it all comes down to five simple steps, right?

That's setting clear expectations for what the viewer will get, right? So, it's having a clear value proposition.

And yeah, those are my best hooks kind of like broken down and pretty much that's everything that you need to know about hooks and also kind of showed you,

56:34

you know, mistakes that people make in their hooks. And yeah, that's pretty much everything that you need to know about writing hooks.

And once again, remember the common hook mistakes you can make, right? The jargon, the fluff, the credentials, and let's break down a couple other elements to write a good hook, right?

It's the confirming

56:49

expectations, it's introducing curiosity, it's setting stakes, it's establishing uniqueness, right? We need these four components in every good hook.

So what's next? Start practicing.

Write as write as much as you can. Study what works and yeah eventually you'll be

57:05

able to write great hooks. So also like a great way of writing hooks.

So once again when I explained in the research module it's modeling hooks that have worked right when you start modeling what's working eventually you'll get a good sense and you have a good feeling for really what's performing really

57:22

well. So, right now, let's switch screens.

Let's transition to showing you how I write hooks and yeah, so I can kind of explain my thought process a little bit live and you can take a thing or two away from that. Let's go.

So, I've taken some of these scripts and

57:37

some of these titles from members within the YouTube script writing academy. They just send these in for review and um I review them.

you know, some of these I've already I've already kind of like looked at a little bit, but I want to rewrite these hooks from scratch so you can kind of see um the you know, the

57:54

main different ways that I think about it. So, here he's outlined it a little bit, right?

Goals video is about 10 minutes, 2,000 words, right? Learn how to get clients with quality code outreach, right?

Hook, pre-qualified, the top five methods, school, LinkedIn, Instagram, Twitter, Discord, right? FE free value outreach.

Good. Okay.

How to

58:11

land your first copyrightiting client. So instantly right when I think about this right the questions from this okay how do I do it what frameworks do you have um

58:27

who are you why should I listen to you um what else how much will my first client pay me right so these They're just like

58:42

immediate questions that that come to mind. So let's see.

So really with the first line, right, the framework that we want to use is like immediately validate the click, right? Create curiosity and then um we want to establish credibility too and then set the stakes,

59:00

right? Establish credibility or establish uniqueness, right?

That I discussed in the framework. And also like set the stakes and sometimes this can be jumbled up a little bit, but let's just see.

Okay, let let's immediately validate the click, right? So, this is like a simple how-to.

So,

59:16

in this video, I'm going to reveal to you, I'm going to reveal how to land your first copyrightiting client even if you have no experience. This is the exact

59:34

framework that I've used to go from being a broke college student to landing my very my first client and now scaling up to making my first 50k a

59:51

month. All true copywriting, right?

So, this is kind of like credibility a little bit but also like curiosity. Um, but then you can also be like, "Oh, I've tested um all of the all of the

00:09

I've tested every client acquisition method under the sun, including um Instagram DMs,

00:24

code email, um creating content, and What I'm about to show you is by far the most effective method. You can see here, establish credibility,

00:40

right? True timing.

I tested all of these. My promise to you is that if you watch till the end, you

00:55

and you actually implement this information for the next seven days. Yo, guaranteed land a client, right?

Of course, we need

01:13

to be uh careful about the claims that we make, right? Um but also like depending on the actual content that you talk about within the video, this could actually be okay to say, right?

If you give like a specific protocol to follow or if you're like, "Hey, like we have

01:28

like an accountability group. You like click the link in the description." Now, these are certain claims that you can make.

Um obviously, I need a little bit more context on the actual content of the video, but this is just me writing the hook based off seeing the title, right? Some of these are like just like made up.

I I I don't know the actual client, but but um you can see like here

01:44

you're pretty much using the framework and you have a whole hook based on that written in I don't know maybe that took like 2 minutes. I I I don't even know.

So previously we were looking at how to escape the rat race. Now let's have a look at how to write a hook.

So once again one of the things that you want to

02:00

look at when you're writing your hook, right? One of the things that I'm pretty good at is just like spawning hooks out of thin air.

kind of like looking at the frameworks, but that's because I've also written so many hooks. I know what's working and I kind of have like a database in the back of my mind.

So,

02:16

what I would do if I were writing hooks and I wasn't super familiar once again, I would look at my hook swipe file, right? So, if if there's like any hooks that are like really good, you know, that you really um that you've watched the videos and you're like, "Hey, that hook is really good." Keep in a swipe

02:32

file, right? It's basically a database of all of your favorite hooks.

and then um you can just write based off of that. Uh so that's number one thing that I would do.

Number two, I would also look at competitors um within the niche, right? That's part of the research.

Look at what hooks that they are using. So

02:48

maybe we can watch this video for a little bit and we can see business find me and many other skilled creators on Fiverr or you for years I felt trapped on a relentless treadmill stuck in the grind working for someone else and allowing my job to define my entire identity. I have become con Okay,

03:05

so she says uh for years I was stuck in the rat race and we can also kind of have a look at the transcript here. We don't have to make our lives super difficult, right?

For years I felt trapped on a runless treadmill, stuck in the grind working for someone else and allowing my job to define my entire

03:21

identity convinced that the only path to freedom was to quit the 9-5 rat race. But after working well after spending so long working for an organization and now also having seen the other side and experienced what it's like to work for yourself, I've now realized the real issue wasn't my job.

It was me. So in this video, I wanted to share some of

03:36

the hidden secrets that I've learned that can help you break free. So here, if we break it down into its base parts, right?

Instead of like copying it word forward and like modifying word forward, which is definitely not what you want to do, you can have a look at this. Okay, for years I felt trapped in a relentless treadmill.

So she immediately validates the click, which is great. And she also

03:52

starts with a personal story, right? So, and then uh pretty much what you want to do is you want to do this for all the other videos and kind of see if there's anything um just anything interesting that they did in their hook.

So, like let's maybe look at one more. So, this like the Dan Co video, escape wage slavery.

It's not the exact same thing,

04:08

but it's close enough. So, let's see what he did in this hook.

If you clicked on this video without getting offended by the title, then great job. If you're offended by the title, then you probably won't get anything from this video.

You're not super helpful, right? Cuz he has slavery in the title, so we can't really um emulate that.

Let's just think

04:24

how how we would ride this on our own. So how to skip the rad race.

So we want to immediately validate the click. Let me just make this a little bit bigger.

So whenever I write a script, I always want to have this as the headline at the top. So this will always remind

04:42

me on the actual title of the video. So once again, let me double check what the actual title is and how to skip the rat race while cleaning your 95.

So let's write the hook. Let's see what we come up with.

So, we're doing all this live. I don't

04:58

even know what we what we're going to come up with. Okay.

So, once again, we want to immediately validate the click of the title and then uh we want to create curiosity or create an open loop. We want to establish credibility and then um set uh set set the set

05:16

expectations, right? Or what the payoffs is or set the stakes, right?

There's a couple different ways people have phrased it, but um yeah, so like let's see how to escape the rat race without quitting your 9 to5. So um what Misha did um was

05:33

there's kind of like the story behind, you know, being trapped financially uh or like being trapped in a job feeling like she was on the treadmill. It's more of like a personal story.

Uh another way that we can do it is that we can also like directly address the

05:50

viewer. So, it's like, hey, I know what it's like.

I know what it's like being stuck at a job that you hate, right? You feel like you're this.

You feel like you're that. But let me tell you, but let me tell you something.

Being a job doesn't have to be the end of the world, right? Um,

06:07

that's also like one angle that we can the one angle that we can take. And but that's just the one that came off the top of my head.

Um, so let's let's maybe lead with that. So like let's see what we can come up with that and then maybe if you want we can write a couple variations based on

06:24

that. So I know what it's like being stuck at a 9 to5 job that um that you hate.

06:44

Feels like you're stuck. You're stuck on a treadmill.

It feels like you're stuck on a

06:59

treadmill that you can't afford to step off. It feels like you're stuck on a treadmill that you can't afford to step off.

07:18

And if you do, you get judged by your friends and family or even worse, you may lose

07:35

may lose your house. That's not super strong.

But and if you do, you get judged by your friends and family. And if you do, you get judged you by your friends and family.

Okay, this this line isn't super strong. Feels like you're stuck on a treadmill

07:51

that you can't afford to step off. And if you're watching this video,

08:06

you're likely dying. to learn how to reach finan how to achieve financial freedom.

08:29

I've personally started I personally started multiple businesses

08:45

that I've grown to multi7 multi7 figures and some to the $100 million range. And along the way, I've helped countless

09:02

of you escape the rat race, too.

09:21

And along the way, I've helped Tens of thousands of people escape

09:38

quit their 9 to5 the right way and yes it's not about quitting their 9 to5

09:54

along the way I've helped Tens of thousands of people escape the rat race without taking on tons of risk by quitting their 9 to5.

10:10

You can see here kind of established credibility, right? I've I've grown all these businesses, helped tens of thousands of people.

I think that's good. In this video, I want I'm going to I'm going to walk you through.

What am I

10:27

going to walk you through? The four principles

10:43

that once you understand that once you inter on once you un once you internalize and implement into your life daily

11:00

will help you reach financial will help you finally achieve financial freedom. Now, this is a little bit long,

11:17

right? I know what it's like being stuck at a 9 to5 job you hate.

It feels like you're stuck on a treadmill that you can't afford to step off and everyone.

11:39

But it feels like if you want to escape the rat race, but it's but it feels like everyone is telling you

11:56

that if you want to escape the rat race, you have to quit your 9 to5 and take on large amounts of risk.

12:12

That is simply not true. Right?

So here I'm kind of like more getting getting closer to the title. Let me make this smaller so you guys can see this all in one page.

Maybe that's helpful. I know what it's like being stuck in a 9 toive job that you hate, right?

It feels

12:29

like you're stuck on a treadmill that you can't afford to step off, but it feels like feels like you're stuck on a treadmill that you can't afford to step off. But it feels like everyone is telling you that if you want to skip the rat race, you have to quit your 9 to5, take on large amounts of risk.

That is simply not true. I've personally started multiple businesses.

I've grown to

12:45

multi-7 figures and some to the $100 million range. And along the way, I've helped tens of thousands of people escape the rat race without taking on here.

Here we repeat tons of risk. So I don't want to do that.

So now I'm kind of in the stage of just refining it, right? And as you can see, I'm not just

13:01

like quietly sitting here. This is actually what I do.

I actually read out the script and you can see when I'm reading out the script, it's a lot more obvious what the mistakes are. So here I can say I say risk twice in the same sentence.

Uh which isn't super great. So we really just want to edit and like

13:17

refine this. I've helped tens of thousands of people escape the rat race.

And yes, there is a right way to do it and a wrong way to do it. In this video, I'm going to walk you through the to four principles that once you internalize and implement in your

13:33

life daily will help you finally achieve financial freedom. So, let's see.

Again, I know what it's like being stuck at a 9 to5 job you hate. Feels like you're stuck on a treadmill that you can't afford to step off.

But it feels like everyone is telling you that if you want to escape the rat race.

13:49

So, it's like here I say like I I know what it's like being stuck at a 9 to5 job. It feels like you stuck a treadmill.

You can't afford the staff off. It sucks.

But if you want to escape the rat race, so here I'm just going to trim it a lot. If you want to escape the rat race, you don't have to quit your 9 to5.

14:06

Contrary contrary to popular belief, you don't. You have to quit your 9 to5 and take on large amounts of risk.

I've really started multiple businesses that that I've grown to multi-7 figures and some to the hundred million dollar range. And along the way, I've helped

14:22

tens of thousands of people escape the rat race ways rat race the right way. And yes, there is a right way to do it and a wrong way to do it.

All right. In this video, I'm going to walk you through the four principles that once you internalize and implement into your life daily and implemented into your daily life

14:39

will help you finally achieve financial freedom. And here we have the transition.

There you go. So, that's a hook.

Kind of like spawned it out of thin air. Uh let me know what you guys think.

Um, I I think I think this is like a pretty good base to start off, but um really when you're writing a hook, you want to spend a lot more time

14:54

on it. You want to write a couple variations of it, right?

But this is just like the first line that I came up with that came off the top of my head. And here you can kind of see like me refining it, me reading it, me um me editing it, and this is pretty much the attention of level uh attention to detail that you need and that it takes

15:12

to write a great hook. So hopefully hopefully this was helpful.

And yeah, now that we've written a great hook, next step is we want to learn how to write the payoff. So the actual meat and body of the content.

So in the research stage, we talked about how to pick the

15:27

payoffs and now we're going to talk about how to actually write the payoffs and bring it to life. So let's get into that.

Okay, let's talk a little bit about payoffs. I think payoffs or like the

15:42

points that you talk about within your script is one of the more interesting things that we look at when we're making YouTube videos because it's the actual bulk of your content. And I almost find it pretty interesting that, you know, everyone focuses on the hook.

Everyone focuses on the call to action, really

15:58

everything around making great content, but no one actually talks about how to create strong payoffs and how to create emotional payoffs, like payoffs that bring out emotion or payoffs that's actually valuable to the viewer. And that's exactly what I want to break down

16:14

today. I think I've got some good sauce on this.

So, sit down and uh take some notes. If you haven't already been taking notes, time to take some notes because we've gone over research, we've gone over hooks.

Now, we're going to go over how to actually write the meat of the content and how I really think

16:30

about, you know, do I review the payoff early? Do I review the payoff a little bit late?

How do you set it all up? We'll talk about all of that.

So, before we even go into explaining how to write a payoff, we first have to understand what are payoffs. So a payoff is the

16:47

moment in a script when you reward the audience for sticking around. So think of a payoff as answering the question, why did I watch this?

So the payoff could be, you know, in section one, right at the end when we give them the reward, that would be considered a payoff. Or when you watch the video from

17:03

start to finish and there's like a satisfying end and there's like an emotional payoff. You feel good after watching it.

That's the mega payoff. What I would consider the mega payoff of the video.

So what why do payoffs matter? Because payoffs make your audience feel satisfied.

So if you're

17:18

watching a movie that sets up a big mystery that never explains it feels frustrating, right? Payoffs prevent that frustration and they make the audience feel that their time was well spent or you know in this case it would be like a dopamine hit, right?

For example, in a murder mystery, the payoff is to find

17:34

out who the killer is. And without answering who the killer is, the story feels incomplete.

It feels like you're being cheated because there's no dopamine payoff. Payoffs can be emotional or informational, right?

It can be either of the two. Doesn't really matter.

And you have to make the

17:49

audience feel that everything they've watched so far was building up to this moment. So what?

Because that keeps them watching. And when your viewers watch, right, watch time goes up, retention goes up, and views and revenue go up, which is which is all good for you.

In this guide, we're going to break down

18:05

how to set up, build, and deliver payoffs step by step. And by the end, you'll know how to use payoffs to keep your audience hooked from start to finish.

So, let's get into it. Right.

We're going to cover payoffs and setups, the two different types of payoffs, earning a payoff, timing your payoff,

18:20

avoiding common mistakes when you're scripting out your payoff, and then testing your payoff. So, making sure that the payoff is actually good.

We're going to go over these six things. So, payoffs and setups.

Every payoff needs a setup. And a setup is a clue, hint, or a piece of information that prepares the

18:37

audience for what's coming. Without a setup, a payoff simply feels random.

So, if a magician pulled a rabbit out of a hat without showing the hat first, it'd feel confusing. The magician needs to set up the expectation by showing the empty hat first.

When the audience m when the magic trick comes, your

18:53

audience gets the payoff that they've been waiting for. So, the setup is that important.

So, setups create a sense of curiosity. They make the audience invested.

It gives them context. It creates tension in the audience that they are compelled to want to resolve and the only way to resolve it is by watching till the end of the video.

19:09

when the payoff finally comes, they feel relief. They feel like they earned something and the payoff is made more impactful in their subjective experience and it feels like they're being rewarded for watching your video.

So for example, in the movie Czechov's Gun, Czechov's Gun is a popular uh storytelling term,

19:25

right? Or or screenwriting term, right?

A character notices a gun hanging on the wall in act one. So that would be considered the setup.

So in act three the gun is used in a dramatic scene and that's the payoff. So check gun basically says that if in a movie there's a gun, right, the gun needs to

19:41

fire eventually. So anything anytime you set up something there needs to be a payoff.

So you don't just want to introduce random pieces of information, random pieces of story uh that isn't super relevant. Every piece of the story that you have needs to get paid off,

19:57

right? If kind of uh you're making a storytelling video, you know, there must be a reason that you set the story up in Brazil versus the US, right?

There's a certain feel that you want to have. You don't just randomly pick a country that you want to set it up, set up the story in.

There must be a reason why you

20:15

create a certain form of setup. There's a reason why you give something a certain context, right?

So that's the idea of checkoff scan. And this is applicable for YouTube too, right?

You don't just want to set up a random point that you're going to talk about and then you never fully explain it. Everything

20:31

in your script serves a purpose. Right?

In your hook, we discussed it. Every line serves a purpose.

Within the script, if we were to script the script super strictly and, you know, be super specific of what words we use and, you know, how the viewer interprets it, then

20:47

every single word we speak matters. Everything that we set up matters.

Every check gun we decide to set up matters in delivering the most amount value per minute. So you can use this exact same principle in a YouTube video.

So let's look at an example. So in this video right the terrifying ghost town hounds of deep apalakia.

This is how the video

21:03

starts. Apalakia dot dot dot the landed internet has made famous for its legends its entities and its lore.

So I would consider this the setup right. So it instantly sets up Apalakia's ghost towns as something mysterious.

So once again,

21:18

the internet has made famous for its legends, its entities, and its lore. It makes the viewer slowly grow more and more curious because we created the setup.

So the payoff all the way at the end is follow me as I journey through these places with nothing but myself and the camera and explore these empty ghost

21:34

towns. You'll get the full behind-the-scenes view of what they look like in the modern day.

And then you want to make sure that in the video you actually show that. So the setup is I'm curious about Apalakian ghost towns.

And the payoff is I will continue watching the video to learn more about Apalakian ghost towns. So like the payoff is like

21:51

the entire video basically. So your goal with every payoff is to keep the viewer watching until the end.

Like that's kind of the point of every single video, right? And you can do that by understanding the different payoffs that you can use, right?

And really there are two main payoffs, right? Different types of payoffs uh you'll choose depending on

22:07

the goal of your scripts. So here are the most common.

Number one is the emotional payoff. So you want to make the audience feel something like joy, sadness, relief, fear, and this the best payoff that you can use in emotional or documentary videos.

So for example, this video by Gaji, right, surprising my mom

22:23

with a $4 million dream house. The entire video setup is how he built a successful business.

And at the end, the payoff is the clip where he finally brings his mom to her new dream house. So that's the emotional payoff.

And then there's the informational payoff, which

22:38

reveals something that the audience wanted to know. So, this works for both documentary and educational videos.

So, this is a pretty pretty standard educational video. Five steps to make $10,000 a month rising online.

This talking head video, right? This video

22:53

has five setups. And for each step, the goal of each setup is to keep the viewer watching until the end of the step.

And from there, the payoff will transition into the next steps payoff, building on the information that's shared with every step. So, very clearly from the title, you can see it's five steps.

And so

23:10

there's five different payoffs and every single payoff needs to build on the next. So that way there's a reason for the viewer to watch payoff one go to payoff two goes to payoff three goes to payoff four goes to payoff five.

It needs to be a buildup in terms of the

23:25

importance of the payoff. And then kind of the whole mega payoff of the video is how to make 10K a month writing online.

So each type serves a different purpose but all payoffs need to feel earned. So, we'll cover how to earn a payoff in the next section because you don't just want

23:41

to give it away. Like the reason running a marathon feels so good is because you spend all this time training and you actually run the marathon, right?

That's why there's that huge dopamine hit. If I tell you to sprint for 20 seconds, there there isn't actually a dopamine hit, right?

Because you don't really earn the

23:58

payoff. And this exact same thinking needs to be applied to a YouTube video.

You don't just want to give the payoff um without any investment, right? If you give the view a payoff without investment, that's when they're not super invested in your brand.

They're not super invested in your channel. Yes, you may get a lot of views, but you

24:15

don't really build that depth with your audience. And that's the that's the one thing that we want to do.

So, earning a payoff, a payoff feels earned when it's believable and well prepared. If a payoff comes out of nowhere, the audience feels kind of confused.

So, they don't understand why they should care about the payoff. So more important

24:31

than the payoff is the setup, right? Because the setup will tell the viewer, hey, this is why you should care about the payoff.

They don't really know why they care. Then they won't really care.

Unsatisfied. So they don't care about the payoff.

So it doesn't matter to them or they bored, right? They don't feel excited to learn or to see the payoff.

24:47

So if you want to avoid, you know, them being bored, unsatisfied, confused, I would number one, plant clear setups, right? If nobody's going to understand your setup, then no one's going to care about your setup.

It has to be very clear why someone should care about the setup. So, it needs to be clear.

25:04

needs to be simple. So, simple language and use clear visuals to set up the payoff.

So, an example of a bad setup is, hey, in this video, I'm going to show you what to feed your dog, right? The setup doesn't really work because it doesn't answer the why.

Like, why should the viewer care about what they feed

25:20

their dogs? So, there needs to be a setup there.

And number two, it's to make it logical, right? So, this is a really important tip that I see script writers always forget about.

And whatever they do, it makes their payoffs feel confusing and make it difficult to understand. Right?

If it's not logical. So let me break down fully what I mean

25:36

by making your payoffs logical. It means there should be a logical progression between your setup and payoff.

So here's an example. So if you say that there are hundreds of ways to make money online, but SMAS are still the easiest, most effective way to grow an online business.

Does the logic flow or does it

25:51

not flow? Right?

The logic doesn't really make sense. Let me break down why it doesn't make sense.

So, I say that there are hundreds of ways to make money online, but I don't explain any of these. And then I just throw out the claim that, hey, SMAS are the easiest, most effective way to grow an online business.

So, we don't really explain

26:07

that. So, here we're kind of just throwing out claims here.

Oh, there's hundreds of ways. Oh, it's the easiest way.

We don't fully fully explain it. So, there's really like a gap in the logic here.

It's like, okay, whenever we make a claim in the payoff, we need to substantiate it, right? A lot of the big

26:24

common mistakes when writing payoffs is just injecting more payoffs within the payoff and you don't fully explain a point. But really, if you want someone to understand it, you need to fully, you know, break it down and the logic needs to flow well, right?

For example, if you read a book and the logic didn't flow

26:41

well, right? Or the story logic didn't flow well.

Say you're reading a pretty shitty book, it's going to be difficult to follow, right? You're not going to want to read it.

And the same thing happens with a YouTube video. If the logic doesn't flow from sentence to sentence, it's going to be very, very, very difficult to follow.

So, you want

26:58

to think about the logic, right? You want to think about the consequence.

As I said, line one should lead to line two should lead to line three. Aka, that means there needs to be a clear logical flow.

If there's no clear logical flow, it's very difficult to watch your video.

27:13

Okay? So, here's the fixed versions, right?

So if I say that there are hundreds of ways to make money online from Amazon FBA, digital products, etc. All of which require tons of marketing knowledge, a big ad budget and more.

But SMMA is still the easiest to start from

27:28

zero without a budget and it allows you to scale to six figures easily. Ah, so there's context.

Okay, there's hundreds of ways to do it, right? Hundreds of ways to do it.

But there's all of these problems with it. But with SMMA, you can do this.

SMMA is social media marketing agency. It's a business model just for

27:44

some context. So you can see here the logic is already much smoother.

The viewers flow of logic will be okay you go from the setup right the business models have all these downsides to the payoff which I can start an SMMA it won't have any of those downsides and yeah we can easily transition to a new

28:00

setup after setup one right which is hey SMA is the best business model so how do you start as an SMMA? So really transition from payoff one to payoff two setup one to setup two.

So the more effort you put into earning a payoff, the more impactful it will be. And in

28:15

order to write impactful payoffs, you need to understand timing because timing is everything, right? When you deliver a payoff too early, it loses impact.

But if you deliver it too late and you set up setup setup and actually the setup's kind of boring, then the audience will lose interest. So really, when you're

28:31

writing a script, you need to time the payoff perfectly. A good rule of thumb is to build up to the payoff gradually.

So you want to use smaller moments to keep the audience engaged or they wait for the big payoff which is the mega payoff. So if we go back to SMMA example right the payoff saying that SMAS are

28:48

the best business model right you can say that SMAS have fewer downsides and then you can transition to SMAs can be set up easily which is the second payoff and then finally you pay off common mistakes in SMMA so you can cover all of these different points um these are all considered payoffs. So we slowly build

29:04

out our payoffs um to you know kind of the mega payoff being smas are the best business model until your audience understands the main or what I call the mega payoff. Spacing out these moments keeps the audience interested while building anticipation for the final

29:19

reveal. So you can see here it's a buildup.

See kind of like the circle is like the importance of each payoff. So there's like a buildup saying that hey one is more important than the other which is exactly what you want to achieve in your script.

But timing your payoffs wrong are one of the most common mistakes I see script writers make.

29:35

Right? Alongside that, there are a few more mistakes that you need to avoid when writing your payoff.

So, let's look at a couple common mistakes, right? Avoiding mistakes with payoffs can save your script from feeling confusing or unsatisfying.

So, let's break down the common pitfalls and how to specifically avoid them. Overloading the script, right?

When you include too many payoffs

29:51

in your script, it might sound exciting, but it can leave your audience overwhelmed. You definitely don't want to leave your audience overwhelmed.

So, each payoff needs time to breathe. And if you stack too many, they'll start to blur together.

So a a good example of overloading your audience is when you

30:07

introduce two payoffs within 5 minutes. That is simply too much information to process, right?

Especially if it's a highly educational video, you need to give your audience time to breathe, right? You need to give your audience time to process your information.

That's

30:22

where um your speaking speed comes in. If you speak way too fast, you go blah blah blah blah blah, very difficult to understand what you're actually trying to say.

So that will also impact your payoff delivery. So that's kind of like the delivery of the script, right?

Or you know, especially if you try to chunk

30:37

down, say too many things in a short amount of time, very difficult to follow because you won't have time to fully explain it, right? So the solution is to focus on a few key payoffs and spread them out logically throughout the video.

And then underwhelming payoffs. An underwhelming payoff happens when the

30:53

result doesn't live up to the buildup. If you spend half your script building suspense but deliver a predictable or weak conclusion, the audience feels let down.

Example of underwhelming. So a long explanation on the best email writing framework that ends in a 5-second tutorial.

So if you explain the

31:09

full framework, long explanation and the tutorial short 5 seconds is kind of exaggerated, but let's say it's like 20 30 seconds and you don't fully pay off the setup, right? So you build up all this dopamine and then there's like a big crash that leads to terrible viewer satisfaction.

So your video may get a

31:24

huge bump in initial views because people watch the first the first part, but then there's a huge crash because your advice is terrible. So there's like no point in that retention.

You'll see very clearly you go like this and then there's a huge dip and then you're kind of screw it from there. Like like what's the reason I'm doing that?

No reason to

31:41

not pay something off properly. So you want to match the payoff scale to the setup.

So if the buildup is intense, make the payoff equally impactful. Another mistake is forgetting the setup, right?

So a payoff without a setup feels random and out of place. The audience will think where did that come from?

So you just randomly bring up a point aka

31:57

you break the logic chain uh you introduce too many payoffs right all these problems are kind of interconnected that's when you really confuse the audience and the payoff isn't super strong because you randomly bring out a payoff that's not connected to the logic of the other payoffs. So that's one of the things you want to think about too.

So we already explained

32:13

this earlier in the logic section. You always remember to refer to the sub setup when you're writing the payoff.

Most of the time you can easily avoid these mistakes by testing your payoffs after you write them. So here's how you can start testing your payoffs to know if they're banners.

So this is how I kind of think about testing payoff. So

32:29

number one, you want to read it out loud. So sometimes just hearing your words can reveal if your payoff is working.

So you want to read the setup and the payoff together out loud. And then when you're reading out loud, ask yourself, does the payoff logically follow the setup?

And does it feel satisfying or does it fall flat? So kind

32:44

of just now I was reading out loud the hook that I wrote and kind of the hook. If you take that as any piece of writing or as a payoff, you can see when I read it out loud, I could see, okay, where is there like a break in logic, right?

And that's something that as a viewer while you were watching me write it, you might

33:00

have seen, okay, there's a break in logic. But uh that's because you're watching from uh like a third person perspective.

When I read it out loud, I put myself in that third person's perspective and see my script as something that, you know, I'm not writing and can immediately see the mistakes a lot easier when I'm reading

33:16

it out loud. And it's something that I would have never caught if I didn't read it out loud.

So, sounds kind of dumb, but obviously if you're in your room, right, and you're writing a script and you can read the script out loud, right? If you're in a cafe, like kind of like whisper it to yourself or whatever, but you need to read your script out loud because eventually, right, whether you

33:32

or your client's going to sit in the chair, get in front of the camera, and they're going to read it out loud, right? And they're going to spot mistakes that you don't if you don't read it out loud.

So, you have to read it out loud before you get in front of the camera. It's good practice, right?

If you're the one writing your own scripts, it's good practice to sit down

33:47

here so you can actually learn how to do it yourself. Number two, review timing and pacing.

Delivering the payoff early or too late can ruin its impact. So, you want to watch out for, right, delivering it too early, that means that the audience hasn't had time to anticipate, you know, kind of when the payoff will come or it's too late, right?

Um the

34:04

audience will lose interest and forget the setup. So, you want to have your payoff timed perfectly, not too early, not too late.

And um kind of as a benchmark, right, you want to keep your sections at 300 to 500 words. So payoffs around 300 to 500 words.

And um any longer and your viewers will uh forget

34:21

the first setup. And really, if you feel like, hey, right, my payoff section needs to be longer.

It's, you know, needs to be 700 to a,000 words. 700 to 1,000 words.

1,000 words is about uh like a five minute 5 minutes long, right? And attention spans are a little lower.

So within that 1,000 words, if

34:36

you're scripting it out, usually there's a way to cut it in half. Maybe you are giving too much yap, you're talking too much or within that there's a mini payoff that you can have, right?

So you want to identify that and also add a setup there if that makes sense. And number three, revise the payoffs based

34:53

on feedback. So if multiple people are giving you similar feedback, it's a sign that something needs fixing.

So don't ignore it, right? You want to adjust your setup, build up or pay off accordingly.

So for example, if three people say, "Right, ending felt rushed in a documentary video. expand the

35:09

scenes leading to the payoff, then you want to do just that, right? You want to take time to refine your payoffs and your audience will thank you by staying hooked until the very last scene, right?

If your payoffs are done really well, that's when your average view duration on your video is just substantially higher. So you want to spend time making

35:26

the video as valuable as possible, you know, creating strong setups, strong payoffs, so that, you know, when the viewer watches it from start to finish, it's actually a good piece of content that they would want to share with their friends. And yeah, that's basically how

35:41

to write the payoff. Now, I want to do a little bit of script writing live where I will expand um the very first payoff on how to escape the rat race without quitting your 9 to5 and do it live and show you my exact thought process.

Really, when we're writing a single

35:57

payoff, focus on the setup and also focus on the logic, right? As I explained, the logic needs to flow from setup to payoff.

So, I'm just going to like write it out loud so you can kind of see the thought process and hopefully we can come to something that we're decently happy with. Okay, let's go.

So,

36:13

we left off if with in this video I'm going to walk you through the four principles that once you internalize and implement into your daily life will help you finally achieve financial freedom and then we have a transition here.

36:29

Right? Oh, the problem that most people face is that they think, but before you even think about quitting the rat race, you need to completely shift

36:47

your frame about quitting your 9 to5. Having a 9-to-f5 isn't necessarily a nineto-5

37:03

doesn't have to be jail. Doesn't have to feel like jail, right?

In fact, some of the biggest

37:20

entrepreneurs started off as office workers, right? and eventually they decided to

37:35

quit and start their own business for example blah blah blah right uh I'm not can't think of an entrepreneur like uh was started off at like a 9 to5

37:53

but yeah here I will like do research for an example But that doesn't mean

38:08

that you can sit comfortably at your 9 to5 um and hope that some miracle happens to you.

38:23

You need to be intentional about why you're in your 9 to5 in the first place. Your 9 to5 could be a job that is a

38:39

stepping stone for you starting your business. So that could mean that you are learning high paying high value skills while you're at your job.

38:57

Or the job could or you could just have the job or if you're not learning any skills.

39:14

At the very least, you should set the intention of being at the job to stack up your bankroll so that when you eventually quit,

39:31

you have um money to lean back on. So, you can kind of see the logic here, right?

or you don't want to sly at your 9 to5. You need to be intentional, right?

That's kind of like the idea that I'm setting up here. You have money to um it's not

39:49

money to lean back on. It's uh it's so that you have so that you have run away until you actually until you make enough money to pay your bills

40:05

from your own business. Either ways, you must think of your 9 to5 as an opportunity rather than a um rather than a trap.

40:24

Because when when you think about your job as an opportunity to learn to learn new skills or to make money in the meantime

40:44

that will help you make better decisions. at your job and still keep the option for you and and will help you make

41:01

better better decisions at your job and play the long game. So here we want to give it a So if at your job you're learning how to run Facebook ads for business for businesses so that you can

41:21

eventually go out on your own and run ads and so you can go on your own and start an agency. That is a great reason to stick to your job.

that that is that is a great reason

41:40

to stick to your job. That is that is a great reason to stick your job.

But if you're just coasting, if you're just going to your job, doing mundane tasks as an accountant and you're not learning

41:59

anything high value, you need to spend your time outside of the office, in between breaks, or when your boss isn't watching to learn

42:16

to pick up a high income skill. And here I wrote this here, right?

Because the only thing that differentiates those in the rat race and entrepreneurs

42:31

and successful entrepreneurs is the skills that they have. If Elon Musk went bankrupt tomorrow, he would have a million dollars within a

42:48

week. So that's why I want to give you the skills.

That's why I want to give you the tools to learn the skills that number one is something I want to give you the tools to learn the skills

43:04

that solves real world problems so that you can so that one day when you so choose you can quit your job

43:22

and go all in on your own business. Something along these lines.

I think I think this could be this could be pretty interesting. So, let me just have a look at the word count.

And then uh I'm not going to edit

43:38

this just yet. Right.

So, 286 words. 286 to 500 words is kind of the length of a single payoff, right?

Um as we said. So, yeah, like this is kind of like high level, right?

You can see kind of the logic flows here of how I just like wrote something from scratch, right? You

43:54

need to completely shift your frame. So, this is kind of open loop.

We'll talk about that next. How to write transitions, right?

But it doesn't have to feel like jail, right? Most started off as entrepreneurs uh start off as office workers.

So, here if I need an example, right? I can go here and ask

44:10

cla what successful entrepreneurs started off as 9-to-f5 workers. I am making a video on how to escape the rat race

44:25

um without quitting your 9 to5. So really, if you don't have examples off the top of your head, use Claude, use Travt.

Um, no one really uses Google anymore, but these are all like pretty easy ways. So here, Sarah Blakeley.

Um,

44:42

here, can you give me billionaires who are popular? Right?

So the reason I say, can you give me billionaires who are popular is because if you watch videos, right, you'll notice that a lot of the examples that he uses is actually like billionaires. So you can see here,

44:58

there you go. right here.

There's a bunch of examples, right? Like don't have to pick one.

Um maybe like Jeff Bezos would probably be um be the easiest example. But yeah, like let's just say let's just use Jeff

45:13

Bezos, right? For example, Jeff Bezos worked as a financial analyst.

He was the youngest VP before leaving to start Amazon in his garage in 1994. But what Bezos didn't do

45:30

is sit on his ass waiting for a miracle to happen to him. And neither should you.

Right? So you can kind of see here I'm connecting the dots here.

And yeah, you you know read through this again, go

45:45

through rounds of editing until you actually like come up with something good. But like this is like a pretty good first draft that you're able to write, right?

if you like really follow the logic and you can kind of see me editing it here. We can expand on like this is like more of like the how the how to do it, right?

You can expand on

46:02

this a little bit more, but I think this is like a pretty pretty damn good start. But yeah, this is how to write a payoff.

But once you have the payoff, the next important part is how to write an open loop. Aka once you have payoff one, two,

46:18

three, you need to connect these in some way, right? There needs to be a transition and the transition is the open loop and the open loop is also a big part of the setup, right?

It's where you like build up. Hey, right, this is the payoff and this is like really big.

This is really important. So, that's the

46:34

next thing that I want to cover. It's how to write an open loop.

And let's go back to the slides. [Music] This is one of the most requested topics u for me to break down terms of how to write transitions and and yes background

46:51

colors changed and yes my shirt has changed because it's a new day and uh recording this new module. I can't record 7 hours worth of modules.

How long this video will be in one day. So we're breaking it up.

Okay, let's talk about open loops. So ever notice how

47:07

Netflix keeps you binge watching episode after episode? That's by design.

And they use a psychological trick called open loops. And once I learned using open loops in my YouTube scripts, my AVD jumped by 5%.

And you know, 5% doesn't seem like much. It actually is quite a

47:23

bit, right? So, I'm going to go through everything that you need to learn about open loops and writing transitions.

I'm going to go over what they are, why you need them, the common mistakes I see most script writers make when writing open loops, how to fix those mistakes and write better open loops, and the best way to learn open loops. So, I'm

47:40

going to go over these four things. So, what are open loops and why do you need them?

So, have you ever watched a Netflix show that ended an episode with a cliffhanger? Right?

You had to know what happened next, so you clicked next episode. That's an open loop in action, right?

And an open loop is a

47:56

storytelling technique that creates curiosity by leaving a question or situation unresolved. So when you create a gap like that that leads to a dopamine spike in the viewer because they need to find out more.

They need to find out more. They need to find out more.

It's

48:12

kind of like if your friend told you, "Hey, did you know what happened to Becky? Like did I tell you what happened to Becky?" And uh you're like, "No." And she's like, "Oh, never mind.

Never mind. I don't I don't want to tell you." Right?

That's called an open loop, right? So you can uh go up to your friends and you can freaking open loop them, right?

Uh one one of the things

48:29

that you can do to create a curiosity gap that you know really like pulls the viewer in. It's also a great way to do storytelling, right?

That's why it's important to understand how to write these open loops. So when done right, open loops keep viewers watching because they want the answer, right?

And it

48:45

boosts engagement because people uh stay for the payoff, creates retention because unresolved curiosity keeps them glued to the content. This is stuff you guys know, right?

And this technique is used in movies, TV shows, books, and especially in YouTube videos. YouTube rewards videos that keep viewers watching.

So the longer someone stays on

49:00

your video, the more likely the algorithm is to recommend it to others. That's really the core function of open loops.

It's to get people bought in, right? And you could consider it the setup that we learned the payoff, right?

Open loops is the setup and then there's kind of a buildup and then you pay it off afterwards, right? Good open loops,

49:16

better retention, more views. Simple as that, right?

And because open loops create anticipation, viewers don't click away, right? They give viewers a reason to stay until the end.

And they make your video feel structured and engaging which improves the overall perceived quality, right? Because really when you follow, you know, like a script

49:32

structure open loop and payoff, open loop, payoff, open loop, payoff. I I think that makes your video a lot more uh easily digestible.

And without open loops, your audience has no reason to stay watching. Uh but really, when I first started writing scripts, I made tons of mistakes when I was writing open loops.

So, I'm going to go over a couple

49:47

of these mistakes. And I see literally a bunch of new script writers, bunch of business owners, bunch of YouTube creators doing the exact same mistake with these open loops.

So yeah, I'm going to go over every single mistake so that you can avoid them or you can fix them. Mistake number one is being too vague.

When your open loop is unclear,

50:03

your audience won't know what they're waiting for. So this creates confusion, not curiosity, right?

Your open loop needs to be written super clearly. So an example of a bad open loop is, hey, you won't believe what happens next.

This is massively overused, right? Viewers have seen this generic open loop a thousand

50:20

times. It's too generic and it doesn't give the viewer a reason to care.

So, what's what's the point of having of saying you won't believe what happens next, right? It's kind of a lame way.

It's a lazy way of writing an open loop. So, you really want to be specific enough to hint at what's coming, but

50:36

don't reveal too much information. Really, that's the key of an open loop.

So, if you can say, "Hey, this one mistake cost me $10,000 and here's how you can avoid it, right?" So, the viewer wants to learn what this specific mistake is, and it creates curiosity because they want to avoid making the same mistake. Mistake number two is

50:52

resolving the open loop too soon. So, if you answer your open loop immediately, there's no tension being built up, right?

So, the viewer gets the payoff without having to watch the rest of the video. So when you create a open loop, right, that you create this anticipation

51:08

for the payoff, right? And if you pay that off way too early, so the gap between your open loop and the payoff is very short, then it's like, okay, they already got that opening hit and then they're just going to leave, right?

So you don't want to resolve the open loop too soon. It kind of just has to be just nice.

So example of bad open loop is,

51:25

hey, in this video, I'll tell you how I doubled my income by raising my prices, right? So, it's like this is literally like one sentence, but usually people do it uh gaps in between a couple of sentences, which isn't which isn't good enough, right?

So, resolution comes way too quickly. There's no reason to keep watching.

So, how to fix it, right? You

51:41

want to delay the payoff and stretch it out across the video, right? So, maybe instead of paying it off within the first minute of opening the loop, you want to do it three to four minutes later before you create another open loop.

So, an example of a good open loop, right? Okay, this is more like setting expectations, but in this video,

51:57

I'll show you how I doubled my income in 30 days, but the way I did it might surprise you. More on that in a minute, right?

So, it's like, okay, why would it surprise you, right? So, you delay the answer, you build anticipation with this open loop.

And mistake three is to forgetting to close the open loop, right? So, an unresolved open loop feels

52:14

like a broken promise, right? Viewers feels frustrated and they'll be less likely to trust your future content.

So, it's creating a curiosity gap and you don't resolve this curiosity gap. So you don't even have a payoff basically or if your open loop is not related to the payoff.

So it's like you have a setup

52:30

and then the setup isn't paid off by the payoff, right? So that's one of the mistakes that we talked about when writing payoffs.

You definitely want to pay off the open loop or the setup that you created initially. So example of a bad open loop, right?

Starting a video with I'll show you how to make $1,000

52:46

this week but never explaining how to do it at the end. Right?

So like the whole video if you talk about something else that's totally not related no good right so you want to always deliver on the promise so plan your script to ensure every open loop gets resolved and you know this also comes back to creating the best content possible right that's

53:02

from doing your research that's really from understanding your audience it's how can you deliver the best content possible so example of a good open loop closure right remember when I mentioned that one strategy to make $1,000 this week start with and then the whole video you go over it so those are like the three common mistakes really um and And

53:19

now that you know how to avoid those common mistakes, you can start writing perfect open loops for your scripts. And you can do that with my four-step open loop framework.

So, uh, these are kind of a couple requirements for what I deem to be a strong open loop. You don't have to have all of these requirements, but

53:34

this is more of a guideline um when writing these open loops. So, let's let's look at this, right?

Number one, start with curiosity, right? Ask yourself, what unresolved question will keep my audience watching?

So, how did I double my income in 30 days? What's the number one mistake every beginner makes on YouTube?

Why did my most expensive

53:50

video completely tank? Right?

If you can create open loops around these questions that lead to your next point that acts as a setup, I think that is super powerful. Right?

So, the question should directly appeal to your audience's interests and pain points. So, interest is what your audience likes and pain points are problems that your audience wants to solve.

So, your open loops need

54:06

to appeal to either of them to be considered a strong open loop. Step two in writing an open loop is to build tension.

So, you want to create enough tension to hook the viewer, but don't resolve it too soon, right? As I said, one of the mistakes is resolving uh it too soon.

So, you want to build tension. So, like tension is kind of like when

54:23

when they're stressed, right? The viewer really wants to know what it is, but you don't release the tension too early.

So, this one mistake cost me $10,000, right? Stay tuned to find out what it was.

Right? I found a way to double retention rates, but it's something most creators overlook, right?

The second one especially is pretty strong, right? It's

54:38

something creators most most creators overlook. Why do most creators overlook it?

Right? And this creates a bunch of questions that you'll later want to resolve.

I'll share more about that later, right? You'll see exactly how I did it in a minute.

Number three is the strategic delay, right? So, it's to not just rely on one open loop.

Is to introduce new loops throughout the video to maintain engagement, right? So, you

54:55

really want to layer your open loop. So, you say you start with, hey, this strategy doubled my revenue in 30 days.

Uh, and I'm going to talk about that later. And then midway you be like, hey, but before I show you that, let me tell you about the mistake that held me back for years.

Right? So, kind of like when

55:10

you're watching a movie, there's like multiple story plots, right? Uh you kind of have the Aplot and the Bplot going on.

So, like the Aplot is like maybe say the main plot for the character and there's a Bplot going on. So, you know, usually these two plots are moving in

55:26

conjunction and sometimes you switch between the two, right? And but Aplot really is like the main video timeline uh or like the main thing that's happening in the video.

But you also want to have a Bplot and and kind of the Bplot is like, "Hey, let me tell you about this other thing that's also adjacently related to um the plot A,

55:43

right? Which is like the main the main content of the video.

You can create a secondary open loop within your video that makes this um that makes this super strong and uh improves your retention that way." That's one of the ways that I think about it, too. Another example, right, the main loop is, "Hey, this one strategy double my income." Secondary

55:59

loop was first, let me show you the mistake that cost me $10,000. Um and you know the supporting loop is the reason this works is fascinating.

So here you're really like layering your open loops. It's not just like one sentence right that the open loop is you don't just say uh one sentence and just hope

56:15

that okay they get hooked by it right you can layer it right so you can create curiosity it's like hey if you continue watching you'll get this benefit uh and it will alleviate this pain. So, there's a multiple different layers you can do to it um to really build up that curiosity and really hype up the point

56:31

that you're talking about. And once again, the thing is when you really really want to hype up the point like, "Hey, you're going to get all of this.

You're going to get all of this. You're going to get all of this when you continue watching, you need to pay it off, right?

The the actual content that you deliver really needs to deliver on

56:49

the promise that you made. And if you don't deliver on the promise, uh that really limits the the that really limits the viewer satisfaction.

That really limits uh the strength of your video, how actually good the content is. So you really want to pay off when you have massive open loops when you create this

57:06

massive curiosity. I want to emphasize that over and over again because it's really easy to just write these open loops to improve retention and never deliver on it.

And if you don't ever deliver on it, that's when uh that's when that's when your audience, you know, isn't as loyal, isn't as strong.

57:21

So step four is to always close the loop, right? Once again, when you create a loop, make sure to resolve it by the end of the video.

So I'll show you the number one strategy. I used to double my income, right?

Build up the tension, explaining the mistakes you made before finding the strategy and then deliver on the payoff. Right?

Now, here's the strategy. I promise raise my prices and

57:36

simplify my offer. So when you write open loops, you can ask yourself these questions to make sure that your open loops are always a hit.

Right? Number one, does your open loop spark curiosity?

Right? Are you creating a need to know for feeling for the viewer?

Right? Does the viewer like feel the need to know to feel the need to want to

57:52

continue watching? Right?

Does your open loop connect to the audience's interest? So, is it relevant to their pain points and their interest?

Does it fit naturally into the video? Right?

So, if the open loops kind of feel like it's disjointed or it's coming out of nowhere, that's no good, right? It should feel like a seamless part of the

58:08

narrative. It's like, hey, speaking of this, let's talk about this right now.

Right? So that's also a seamless way to transition from one section to another.

And yeah, if this info is a lot to take in, right, really it's going to take some time to write banger open loops. So um let's talk about how to learn how to

58:24

write open loops. Here are some tips to fast track the process.

So number one, when learning how to write open loops, you want to analyze other creators, right? Pick great creators, find YouTubers who keep you hooked until the end, right?

Mr. Beast, Ali Abdal, or whoever.

Your favorite creators all use open loops, right? They have a way of

58:39

pushing you to the next step of the story, to the next step of the video. You want to see how they actually do it, how they do their transitions.

Pay attention to how they start their video, how they keep you curious in the middle, and see how they answer the question at the end without losing you, and how they transition from point to point. So, write down the examples of open loops

58:55

that made you stay. For example, u if they say, "What happened to next shock to everyone?" Then maybe that's something you can look at, right?

Save these in a simple list to use later or any other open loops, right? You want to have this all in the list.

And really you can use simple formulas, right?

59:10

Curiosity, right? What happened next might surprise you, right?

If there are certain strong open loops that really stand out, you want to take all of that down. And you know, you start with certain simple formulas and then over time you can uh use more complex open loops.

Right? Here's how I fixed it.

And what you can learn, right? Everything

59:26

was great until it falls apart. Everything was great until it all fell apart.

Right? So that's for conflict.

And then when you're writing open loops, aka transitions from one point to another, right? Write three versions.

Pick one topic, write through open loops. And yeah, so for this video, how

59:41

I got 1 million views, right? I found one trick that got me 1 million views.

You won't believe it. Maybe that one may not not super strong, right?

This simple change got me 1 million views. Maybe this is a little bit better, right?

Here's how I hit 1 million views in a month and it's not what you think, right? Couple versions of open loops.

And then you want to layer open loops

59:58

into your script, right? Start with a big question, right?

Add more curiosity halfway through the video, right? Make sure to answer everything at the end.

Make sure to resolve the open loop is what I'm trying to say here. And yeah, write every day, right?

Spend 15 minutes a day writing open loops, right? Probably within seven days, you'll get

00:14

really good at it. What I found changed everything, but no one told me about it.

It made a huge mistake, right? This one hack saved me hours.

And I'll show you how. Once again, when you see a great open loop, write it down and then try rewriting it, adapting it for your own script.

Right? Does it make people curious?

Is it clear enough to understand? Would you keep watching?

If it answers all these questions, then

00:29

you're good to go in terms of your open loop. the summary, analyze other creators, practice writing open loops as often as possible, keep revising, and really just copy what works is uh the easiest way to start learning, right?

And to make the process easier, keep a swipe file of each of the best open loops you see other creators using. Good

00:45

swipe file should include all of your open loops, right? So really best open loops, I have it all in a folder.

And then in your open loops, it should explain why it works and any other additional insights that you have, right? With the open loops, why it works, any additional insights.

You can see here open loop is Bruce Wayne left

01:02

Gotham became Batman. The goal of this video is to teach you how to replicate that.

Right? That's setting expectations because of curiosity framing video.

Right? So like really it's it's less so the words that are being used in open loop that are important but it's more so the psychology behind it.

Right? If you

01:17

can break down the psychology that is super impactful. And yeah I I have my own personal swipe file.

Uh if you want it you can click the link in description. It will be in the workbook.

Um so you can get access to it. my favorite um my favorite open loops are all the way in there.

There you go. I'll get out there and write some open loops.

01:33

And uh just so you guys can see how I think about writing open loops, um I have a buddy who just wrote a script. The open loops aren't great.

So, we're going to read the script and um we're going to look at the open loops and we're going to see how we can modify it. So, let's switch tabs here.

Okay. So, I

01:50

got my buddy over here, right? Uh $80,000 in one month as a creative founder, $80,000 in one month with IG.

So, this video is basically about Instagram growth and how to book calls, how to make money uh with Instagram. So, let's talk about this, right?

Let's uh let's give the hook a brief read and

02:06

then uh we'll immediately look at the transitions and the open loops because I think that's the most valuable part here. In the month of April, we processed $80,000 with only a following of 7,000 followers.

I did this without earning ads, going viral, or doing outreach. I didn't do what all the content gurus ask you to do.

I didn't

02:22

have to post three times a day, copy viral hooks, or check off some secret Instagram setting you didn't know about because I understood how to uniquely position my content. Today, I'll show you the three principles I infused my I infused in my into my content that took me from just another content guru to a personal brand that carved out a section

02:38

of the niche just for himself. But first, you need to know the only way to be seen as the go-to guy or girl in your niche is by seeing you over again.

Each time they see you, the mental real estate of your handsome face girls. So, we need to optimize for them coming back over and over again or what I call recurring views.

Okay, this pretty good

02:54

right here. Really, uh, the first point starts here, right?

But first, you need to know the only way to be seen as the go-to guy in your niche is by being seen over and over again. So, here here we do have a transition, right?

But we

03:09

immediately go into explaining um, we go immediately into explaining the topic, right? So if we look at it from a transition point of view, yeah, it kind of makes sense, but it doesn't really induce curiosity, right?

So how can we rewrite this to induce some sort of

03:25

curiosity within the open loop? So let's see again.

Today I'll show you the three principles to a personal brand that coughed out a section of the niche just for himself. And if you write the first step, first principle

03:43

has to do with the first principle has to do with something that 99% of creators get wrong, but is the most important if you want to

04:00

convert. viewers into sales.

So, and then we have to rewrite this, right? If you want to be seen as the go-to guy, the go-to expert, right, in your niche,

04:17

you need to be seen over and over again because each time So, we add transition here, right? Because each time they see you, the mental real estate,

04:35

the mental real estate that your handsome face occupies in their minds that uh occupies, you don't in their mind cuz you already said mental real estate, right? That your hands occupies increases.

04:57

Most creators optimize for views for nonfollowers, but we also want to optimize for them coming back over and over again or what I call recurring views. Right?

05:14

So, this the first P was has to do with has to do with Yeah. has to do with something that 99% of creators get wrong, but it's the most important if you want to convert viewers into sales, right?

So, this is an easy open loop framework. Hey, most people get this

05:30

wrong, but it's super duper important, right? So, you here you can create a contrast.

Creating a contrast is a great way of creating an open loop because they're like, hey, what is this contrast? Like, why why do I need this?

Right? So, here we create an open loop.

So, here he goes into the value, right?

05:46

There are two two main types of value blah blah blah, right? Right?

And then he goes into value. He says value versus insight is important.

Right? He says you want to give insight.

Right? So this is the drive you need to create in videos.

06:01

whatever call to action you use, follow you, check out your link in bio, keyword or comment, they're much more likely to take action. It's so funny how by giving the viewer more information, you can create an even stronger one for information.

But I actually revealed to you the last step. And here's the harsh proof.

It doesn't

06:17

matter if you have the most valuable life-changing piece of insight ever if you don't have this one thing. What I'm going to talk about is the difference.

So here you can kind of see it's a little bit disjointed, right? So I'm going to think, okay, how can I link this up?

So usually it it it feels disjointed because a lot of us script

06:34

like this, right? We have like the headline and then we just write for each.

So an easy way is to just delete this and then you can immediately see, hey, does it actually link up, right? So I want to just read it.

uh and see how it flows. If it doesn't make sense, then we immediately need to change it, right?

06:51

So, let's see. Doesn't matter if you have the most valuable life chain insight if you don't have this one thing.

So, you can see here he's trying to like create uh curiosity, right? But kind of doesn't work super well.

What I want to talk about is the difference between you giving a piece of sales advice and Alex Mosy giving the same advice. See, too many entros this up

07:08

when I see videos like this on my feed. I was actually doing this a couple months ago until I realized how stupid it was.

So you can see he is trying to create a curiosity but the transition here isn't super smooth. All right.

So here he was says integrating proof is kind of the point that he's trying to make here. So funny how by giving the

07:24

viewer more information you can create an even stronger want for information. This sentence isn't isn't even like super strong right?

With each new question you have you get hungrier for the answer. This is drive you need to create in your videos.

So whatever this is the curiosity you want to create in

07:40

your videos. So, whatever call to action you use, whether it's to follow you, check out the link in bio or comment keyword, your viewers are much more likely to follow through

07:57

with the action. So, kind of the problem here is like, hey, you say it's so funny, but I actually revealed to you the last step.

So, it kind of feels like uh I I'm not sure if this this is a sense that you guys get, but when I'm reading this, there is a there's kind of a gap here like

08:14

uh we don't completely wrap up the first point and then we immediately transition to the next point, right? So, really when we're ending a point, uh we really want to foot mark it aka we want to make it clear that we're ending the point.

It needs to be obvious that we're ending

08:30

the point. And uh the way that we end the point, we want to end it with something punchy, right?

So we can call it a zinger. I call it a zinger.

So you really want to give it like a like a left hand hook so that it's clear that hey, right? Uh we're going to finish this point here.

And then we're going to

08:46

transition to something else. Right?

So there needs to be a punchy oneliner, actionable oneliner. So here there isn't really an actual oneliner.

So it feels kind of disjointed when you read it, right? The point isn't super complete.

So let's see how we can do this. This is

09:01

the curiosity you want to create in your videos. So whatever call to action you use, whether it's to follow you, check out the link in bio or comment a keyword, your viewers are much more likely to follow through.

So here he mentions insight over here. Like the main point that he wants to say is use

09:17

insight, right? Uh when you give them an insight, they actually get hungrier, right?

So it's actually not giving them more information. So here he's kind of like there's like kind of a gap in the script.

Um, give the viewer a banger insight. Break

09:34

beliefs, break their internal beliefs, and they'll be sitting on the edge of their seat waiting for you to post your next reel.

09:50

So, here I want to like wrap up the whole point. So, but actually review to the last step.

And in here, you can just cut this. Here's the harsh truth.

So, like really when I'm editing, and we're going to go over this in the editing module, right? There's a lot that I cut, right?

When I edit first, right? To edit

10:06

is to um to edit is to cut, right? So, really, I want to or like to to write is to edit.

Like there there's a quote, something like that. But really, when I'm editing, I want to cut as much as possible.

There's usually a lot of fluff in writing. So here, but it doesn't

10:22

matter if you have the most life-changing piece of insight ever if you don't have if you don't supplement it with this next thing I'm going to talk about, right? Thing I'm I'm not a super fan of,

10:39

right? But maybe let's just make a comment, right?

Not a fan of thing what I'm I'm about to share. What I'm about to share is the difference between you giving a piece of

10:54

sales advice and Alex Mosy and I see it frustrates me, right? I see so many entrepreneurs f this up.

I see when I see videos when I see videos like this on my feed, it frustrates me. So like also like another thing that I want to

11:10

look at is like these sentences are like relatively long. Maybe you can just cut this in half, you know, like make the sentences shorter.

I was actually doing this a couple months ago until so like so here you realize that you know when I'm when I'm reading the script and guess what let's say you're making videos like this right here uh we need

11:27

to um storyboard this right- which we'll go over in a later module but he's like hey when I go over videos like this right for example when he says like this right he'll put this into a teleprompter and you'll put it uh on screen but it's going to be very very difficult to

11:42

follow because I'm not sure when he says like like this like what what he's referring to, right? So, um this is something that we we'll go over within the storyboarding module that I think is super important.

Don't want to give zero authority to the market. I can't tell the two of you apart.

Okay, so we're just looking at open loops here, but you

11:58

can see here how he kind of like stacks the loops. Uh but you also want to vary the sentence length and something we're going to go over within the editing module, right?

But here really we want to um really main lesson from this. Hey, you want to like uh bookmark or like your mark that hey, right, I'm ending

12:14

the point here. You want to wrap up the pointfully before you transition to the next one.

So, let me just put this here. Proof.

And I think this was a heading. Hopefully, this was heading too.

Maybe. There you go.

Okay. So, let's let's uh let's transition to this.

Right. So, he says proof basically blah blah proof.

12:29

Right. So, I my editor showed their most recent videos and how they actually went viral, right?

Proof creates a competitive mode and demonstrates authority in a space full of gurus helping you stand out from everyone else, which means more leads. Now the thing is authority is only built towards the middle or end of the video.

12:45

Authority requires watch time. The viewer needs to have a good reason to use that time on your video.

Now the thing is authority is only built towards the middle or end of the video. This sentence doesn't make sense.

Yeah. Like I I I I've already gone through this script of him kind of briefly and I was

13:00

like, "Hey, I made a comment that this sentence doesn't really make sense." Right? The viewer needs to have a good reason to devote time to watching your video, right?

So, watching your video.

13:15

So, here we don't really have this, right? Your video needs to be compelling enough within the first 3 seconds to beat out the cat video or degenerate degenerate memes or only fans videos or the only fans girls.

And so like here we like, hey, there needs to be a good reason for them to devote time to

13:31

watching your video. And uh and in order for them to devote time to watching your video, you need to master you need to master this next strategy.

Okay, that that's something that just came up, right? And and to get viewers to commit

13:47

to watching your video, you need to master the art of the the art of packaging. So here you can be like, "Hey, need to master the art of packaging." I think like this is like a good enough transition, right?

Because like hey, what's the art of packaging or packaging in uh in in IG um is it is is

14:04

kind of broad. So it's kind of broad and also like curiosity inducing.

I don't think anyone really uses this other than him. So it's like hey you need to master the art of packaging, right?

Your video needs to be compelling enough within the first 3 seconds to beat out the cat videos. So there you go.

You need to first master the art of packaging.

14:22

That's another open loop there. So this is kind of how you can think about adding open loops, right?

Really there needs to be some curiosity factor. I kind of like explained my thought process.

How do you make sure the transition from one point leads to another? And you can see here when you don't really have open loops, when you

14:37

don't really have transitions, it feels very choppy, right? And I guarantee you if you look at your own scripts, you'll realize, hey, the transitions are really choppy right now without the open loops.

So kind of like a couple hacks, right? It's like you want to link it together.

You want to wrap up the point properly before you do the next setup. And I

14:54

think that will drastically improve your open loops. So that's exactly how you write open loops.

Once again, if you want to get my open loop swipe file, you can click the link in the description. It will be within the workbook.

So I'll just send it directly to your inbox. And

15:10

yeah, so that's how to write open loops. Now once we've written open loops at this point, we've written hooks, we've written payoffs, we've written the open loops.

So, that's pretty much the full body of the video. Now, we need the viewers to actually take action at the end of your video once you've gotten

15:26

them to watch from start to finish. Really, taking action is the main thing which leads to conversions.

So, let's talk about how to write a call to action, a banner call to action that actually converts.

15:42

Call to action CTA is basically a prompt at the end of your video to get the viewer to take what action you want them to take. Right here, just an example of a simple call to action.

So, there are three types of call to actions, right? One is to sell them on watching another

15:58

video on your channel. So, that's with an endcreen element.

Show you what it looks like. Sling them on liking and subscribing rather than selling them on your offer or product or product pitch.

And you usually use an end screen to accomplish this, right? An end screen is what you add as a clickable element in

16:13

your video. So you can see here at the end of my 33minute video, it's like, hey, click on this video over here.

Uh on the screen, it's an end screen element. But I bet you're asking yourself, why don't you say if you like the video, make sure to like and subscribe.

Right? Lots of business owners to this day still do this.

Hey, make sure to like and subscribe or like

16:28

Summary

Transcript