π Add to Chrome β Itβs Free - YouTube Summarizer
Category: Business Strategy
00:00
[Music] how do you make strategic thinking more implementation friendly language uh strategic thinking can be more implementation friendly when you
00:15
use words that you understand it's amazing to me how often we read strategies that are incomprehensible you know uh to be the preeminent supplier you know we're going to I mean what I mean these are these are things that you can't do you know based on what metric you know we want to be the
00:32
best that's your strategy like that's not a strategy that's nothing right you know we want to be the the we want to be ranked number one what revenues profit quality customer satisfaction loyalty uh what I have I mean it's complete nonsense you know and so the more
00:49
specific a strategy can be the clearer the language can be the more implementable it can be I'm a great believer that if you speak like a scientist only scientists will understand you but if you speak like a truck driver both truck drivers and scientists will understand you you know and the amazing thing is if you actually
01:05
speak like a scientist even a lot of the scientists don't understand you the point is use very simple terminology that somebody who's not in your industry who doesn't know your business would understand what you're trying to do and if that's the the basis of the language that you choose to use that anyone can
01:21
understand what you're attempting to do and if you started someone tomorrow they would be able to take the reins and go because it's so Crystal Clear that's the standard that we need to use inside our own organizations when the language is clear when the language is specific when the language is simple it's easy it's
01:38
it's easy to implement right off to the race as you go you [Music] know