🚀 Add to Chrome – It’s Free - YouTube Summarizer
Category: N/A
No summary available.
00:00
2025 has been a brutal year for the car industry. With the EV tax credit set to expire and tariff wars underway, the market is poised for its biggest change in decades.
In this video, I'll reveal 17 car brands that could go out of
00:16
business before the end of 2026. The list includes several EV brands, a host of cars from Stalantis, and a few luxury badges.
At the end, I'll reveal the company that lost $5.3 billion in
00:33
2024 alone. Let's dive in.
Number 17, VinFast. VinFast entered the American market aiming to challenge Tesla.
Barely 2 years in and the Vietnamese allect electric startup is already quitting.
00:50
Like most all-electric companies, it has been plagued with high production costs and slow sales. However, unlike more successful brands like Tesla and BYD, their SUVs have no redeeming qualities.
With a range of
01:06
just 200 m and a price tag of $50,000, the VF8 was an overpriced disappointment. Add to that stiff steering, cheap, hard interiors, and a bouncy suspension, and you've got a car
01:22
nobody liked. VinFast was forced to make drastic changes like increasing the range to 256 miles and slashing costs to attract customers.
You could get the car for $311 a month, nothing down, and with
01:39
all taxes included. Sounds too good to be true.
That's because it is. One of the worst things about the car and the cause of a class action lawsuit is its slow charging.
It takes nearly 24 hours to get the battery full, which makes it
01:56
useless as a daily driver. Given all of these challenges, Vinfast scrap plans to build a factory in the US.
They also pulled out of Europe to focus on Asia, the Middle East, and Africa. But how long will the company last?
In just 8
02:14
years, the brand has accumulated over 11.5 billion in losses. any other company in their shoes would have given up, which is exactly what happened to the next brand.
Number 16, Canoe. Canoe
02:32
entered the crowded EV market with a unique approach to make commercial EVs look appealing, and they succeeded. Within a few years of hitting the market, the company founded in California had signed deals with Walmart, the US Army, USPS, and NASA.
02:50
Sadly, these blockbuster deals weren't enough to save the once promising company. The company filed for bankruptcy in the middle of 2025 after it had burned through all of its cash.
How good were its vans? We would never know because the company never made it
03:07
that far. Even though Canoe was launched in 2017, it had only made prototype vans in 2024 for a few partners.
The bubble design of the lifestyle vehicle unveiled in 2019 was a big hit. The van was meant
03:24
to be built on a skateboard design similar to EVs from BMW and MercedesBenz. However, the company pivoted to commercial vans before it was launched.
It focused instead on the lifestyle delivery vehicle. Hyundai signed an
03:40
agreement with Canoe to use its skateboard platform for its own products. However, this was before they filed for bankruptcy, so that too might be dead in the water.
The good news is that this collapse does not affect private customers. But if the next
03:56
company goes under, many people watching this will have a hard time finding new parts. Number 15, Infiniti.
Here's an odd bit of trivia most people don't know. Infiniti and Lexus were both launched in 1989.
04:12
Sadly, their trajectories couldn't be more different. While Toyota's luxury arm keeps dishing out hits, its Japanese competitor is finally on its last wheels.
Infiniti sales in the US in 2024 were 58,70
04:29
units, which was a 10.2% drop from 2023. By comparison, the brand sold 235,788 units 2012 before it lost its innovative touch.
What's even more troubling for
04:46
Infiniti is how they responded to the news. Nissan's luxury arm is discontinuing the QX50, which was its second bestselling vehicle for the year.
The company is also halting the QX55, which was a dud anyway, and will replace
05:03
it with a two row coupe crossover called the QX65. Sadly, even their own dealerships are not convinced that this is a winning strategy.
Since 2024, Infiniti dealers have been switching over to Nissan.
05:19
Again, not a surprise considering the average monthly sales of just 24 units. Some dealers reported losses of up to $2 million in 2024.
Given what's happening to its parent company, it's about to get worse. But
05:36
we'll discuss that much later in the video. And if you thought this was bad, wait until you see what's happening with the next luxury brand.
Number 14, Maserati. Over the past five decades, Maserati has had seven owners.
And no,
05:54
it wasn't all because they loved so much. The Italian company was dead in the water for a while until it was revived by the Italian government and eventually passed around to Fiat, then Stellantis.
The once iconic brand is the
06:09
worst performer in Stellantis' lineup. In 2024, Maserati had global sales of just 11,300 units, which is a 57% drop from 2023.
By comparison, Ferrari sold just as many
06:26
cars, but at a much higher price tag. That's what happens when a luxury brand starts using Chrysler parts, which it did for over a decade.
The brand also went years without a new model. The first generation Gran Turismo went 12
06:43
years without major changes. The Levante SUV barely survived 2 years before sales began to dwindle.
Their new SUV, the Graale, has not performed as well as they expected. Frankly, no Maserati car comes close to any of the vehicles we
07:00
reviewed in this video. the most reliable luxury cars money can buy in 2025.
Stalantis has approached McKenzie to weigh the value of both companies. The rumor is that they are considering selling both Maserati and Alfa Romeo to
07:17
Dongfang. Hopefully, the next car can also find a new owner.
Number 13, Mitsubishi. There was a time when Mitsubishi boasted the best non-luxury Japanese sedan in the Galant, but those days are long
07:33
gone. The car brand was once known as the most revolutionary Japanese company.
Over a century ago, it made the first mass-roduction vehicle in the Asian country. And long before the Prius, there was Mitsubishi's IMEV, the first
07:50
mass-roduced electric vehicle. In 2009, Mitsubishi also created the first GTI and the first plug-in hybrid SUV.
Sadly, the once innovative brand has struggled with new ideas over the past
08:06
decade. Sales have slumped as the company has fallen further behind fellow Japanese brands like Honda, Toyota, and Mazda.
At the start of the year, Mitsubishi dealers across the state were panicking over their worsening decline.
08:23
A report from Automotive News showed that the average dealership was only selling 17 new cars a month. One dealer said they were losing $80,000 a month.
But if you think that's bad, we've got another Japanese brand that's fairing
08:39
much worse. But first, let's see another EV brand on the edge.
Number 12, Lucid. It might be premature to say that Lucid has established itself as one of the best car makers on the
08:54
planet. The Lucid Air has everything.
Over 1,000 horsepower, 446 mi of range, and a low charging price. The Gravity is equally amazing.
But sadly, their cars
09:11
are way too expensive, and the company is drowning in debt. In under five years since production started, Lucid has accumulated total losses of over $13 billion.
Even though the company has been
09:27
reporting record delivers every quarter for nearly 2 years, it doesn't seem fast enough. The cost of producing one car is astronomical.
And with the EV tax credit now done, they're going to lose even
09:42
more money per sale. The American startup is hoping that a more affordable lineup can turn things around.
The Lucid Air sells for between $70,000 and $250,000, while the Gravity SUV starts at roughly
09:59
$100,000. The Lucid Gravity Touring trim is meant to start at $79,900 or $15,000 less.
However, production delays have pushed deliveries backwards. At least
10:15
Lucid doesn't have to worry about tariffs. Instead, it needs to worry about its investors jumping ship, just like they did with the next EV.
Number 11, Fisker. Imagine selling a car for just $10,000 after one year of
10:32
ownership. No, you didn't buy a used car.
What you bought was a $70,000 electric vehicle SUV. That is the worst decline in value for any car in history.
And that honor
10:47
belongs to the defunct Fisker Ocean. Founded in 2016, Fisker was another Californiabased EV startup with hopes of at least clawing some market share away from Tesla.
The brand was listed on the New York Stock Exchange in 2020, long
11:05
before it had released any cars. Their plan was to release four cars, beginning with the Fisker Ocean.
Only the Fisker Ocean made it to production, and it was a disaster. It was so bad, in fact, that the company declared bankruptcy soon
11:21
after. Never has a car been so glitchy.
Owners complained that the SUV would fail to start. When it did start, it would refuse to go off.
The forward- facing sensors would deactivate when it was raining and when it was sunny. The
11:38
car would roll backwards like a manual, struggle to charge, and even struggle to recognize its own fob. Fisker promised to fix all of these problems until it filed for bankruptcy in 2024.
Hopes of finding a new owner are now completely
11:56
dead, just like the EV's battery. Honestly, no one is sad to see this brand go.
The same can't be said about the next one. Number 10, Genesis.
In just 10 years, Genesis has established
12:11
itself as an innovative challenger to European luxury car makers. Its SUVs have won numerous awards in North America and in Europe, keeping Mercedes, BMW, and Porsche on their toes.
But thanks to the tariffs, its American
12:27
surge will be forced to retreat. For four straight years, Genesis hit record sales targets in the US.
In 2024, Hyundai's luxury arms sold 75,000 vehicles, which was an 8.4% increase
12:43
over the previous year. This was driven largely by the GV70 SUV and the new GV80 coupe.
Even the brand's electrified options scored high marks. Despite middling reliability quirks, Genesis
12:59
cars offer superior styling and luxury at a better price than their European rivals. At least it did.
With a 25% tariff hitting vehicles made in South Korea, Genesis is about to be a lot more expensive.
13:14
By contrast, cars made in the US are facing a 15% tariff. This puts Genesis squarely within the same price bracket as Benz and BMW.
That will torpedo its sales unless the brand is willing to
13:30
sell its cars at a huge loss. However, that strategy doesn't always work.
Just ask the next brand. Number nine, Rivian.
When you spend $120,000 on an electric SUV, you don't expect it
13:45
to leave you stranded on the side of the road. But that's what happened to many Rivian R1s owners as news of their unreliable tech spread.
Sales dried up. Now, another EV successor is on the brink of collapse.
That's a shame
14:02
because unlike Fisker and Canoe, Rivian actually made remarkable rides. The R1S was touted by initial buyers as the greatest SUV of all time.
It boasts 400 m of range, does 0 to 60 in under 3
14:20
seconds, and can float in 43 in of water. The R1T pickup is also similarly impressive.
However, the software glitches and huge price tags ruined what would have been the perfect vehicles. In
14:36
just 3 years, the company issued 14 recalls. That level of poor quality control is usually reserved for more seasoned brands like Jeep and GM.
So, while other EV brands posted record sales ahead of the EC tax credit, Rivian
14:53
didn't. The company slashed sales expectations for 2025, which has hurt its stock price significantly.
From a valuation of $100 billion at its IPO, the company is now worth under $19 billion.
15:10
With the government no longer supporting EVs and tariffs coming, next year could be the end. Number eight, Chrysler.
Ever since the FCA and Pujo merger that created Stellantis, the group's American brands have been on a decline. Many now
15:27
fear that Stellantis might be looking to drop Chrysler, Dodge, and Jeep. However, the Chrysler CEO claims the brand isn't dead yet.
Well, she certainly has us fooled. Last year, the 100-year-old company
15:42
posted total sales of 124,683 cars, which was a 7% decrease from 2023. That doesn't sound bad compared to the other brands on this list.
However, it
15:57
is bad compared to Chrysler. In 2015, the company sold 315,000 units.
That was when it still sold the Chrysler 300 and the 200 sedans. Sadly, the demand for SUVs crushed that
16:14
segment. So, Stalantis pivoted away from sedans to EVs.
The problem, still no EV. Chrysler promised that they would introduce one new EV every year, starting in 2025 with the airflow concept.
that has now been pushed to
16:31
2027, which means they must keep relying on the Pacifica. While it is the best minivan on the market, that won't be enough to save a sinking ship.
Still, Chrysler has better odds than the next Stellantis disaster.
16:47
Number seven, Alfa Romeo. In the first 6 months of 2025, Alfa Romeo sold only 3,164 units in the US.
To put this in context, that's even worse than Jaguar. The Italian brand only sells three models in
17:04
the US, and they're all losing ground. Sales of the Giulia sedan are down 32% and the Tanale and Stelvio crossovers are down 28% and 40% respectively.
But in Europe, Alfa Romeo has a larger and
17:21
more successful lineup. The Italian brand sold 33,000 cars there.
However, even if they increase their lineup in the States, it still won't make a difference. Years of reliability concerns and recalls have reduced this
17:37
brand to a lemonade stand. Nobody wants to spend thousands of dollars on a car that drives great, but spends more time in the shop than in their possession.
That's why 2026 will likely be the last year Alfa Romeo has any presence in the
17:54
US. Number six, Polestar.
Nobody expects EVs to become profitable immediately. It took Tesla 18 years before it had its first profitable year.
But unlike Elon Musk's baby, Polestar stock price
18:09
started really high and is now at an all-time low. From a valuation of $ 24.7 billion in 2021, the Swedish EV maker is now worth less than $2 billion.
To highlight how bad it's been, Polestar
18:26
has stopped receiving funding from its former owner, Volvo. The company owes $4.4 billion in debt and is looking for a lot more until EV sales pick up again by 2027.
By then, tariffs would have squeezed further life out of the
18:42
company. However, with the US no longer supporting electrification, the brand seems to be more focused on Europe going forward.
The EU wants to end the sale of all new petrol and diesel cars by 2035. Sadly, it doesn't seem like Polestar
18:58
will last that long. That is sad considering that the Polestar rides are generally pretty solid.
The Polestar 2 sedan and the Polestar 4 are fun to drive, offer decent range, and are very comfortable. Since the Polestar 2 is
19:14
manufactured in China, it won't be in the US for now, and neither would the six-f figureure Polestar 5. Of course, tariffs aren't only affecting non-American brands, as we're about to see.
Number five, Buick. This one is
19:30
truly heartbreaking. Just when Buick thought it was out, they pulled it back in.
The belleaguered brand had finally made a full recovery only to be hit with the tariffs. Even though Buick is used to coming back from the dead, it's definitely running out of lives.
Back in
19:47
1931, the GM subsidiary almost went out of production. It managed to come back stronger.
Buick almost went down again when GM nearly went bankrupt in 2009. But by 2024, Buick was the darling of US
20:04
automotives once more. It sold over 183,000 cars, which was a 9.8% increase from 2023.
Buick entered 2025 with a lot of gusto, and sales have been off to a good start.
20:21
Then came April. Like many other American brands, most of Buick's production is overseas.
Its bestselling in Vista is facing a 27.5% tariff because it's made in South Korea. The China built Envision will face a
20:36
47.5% hike. Its only USmade vehicle Enclave only sold 26,400 units last year.
That leaves Buick hanging by a thread, just like the next American car company. Number four,
20:53
Dodge. While most car brands started the year hot, Dodge was ice cold.
Sales were down by 50% for the first 6 months of the year, which was bad. Even by Stalantis' standards, like other cars under the umbrella, Dodge is making a
21:09
massive shift to electrification, and nobody likes it. Dodge made the decision to stop selling the popular Charger and Challenger muscle cars in favor of the Hornet and the electrified Charger Daytona.
If not for positive Durango sales, Dodge would already be dead. In
21:28
the first half of last year, Dodge sold nearly 50,000 ice powered Chargers and Challengers combined. In comparison, they had moved only 4,299 Charger EVs.
While the move to EVs was
21:43
the right decision, as proven by the Ford Mustang, the problem is that the Charger EV offers a lot of power but poor range and driving comfort. We've reviewed the Hornet in our video, five worst and seven best SUVs you could buy
21:59
this 2025. Oddly enough, one of the best SUVs is from the next brand.
Number three, Jaguar. Jaguar as we know it is dead.
No, this isn't what observers are saying, it's what the company has said.
22:16
In 2024, Jaguar announced that it would not be making any new cars for 2025. Instead, it was going to focus on its full EV transition and begin working on three all-electric cars.
The first one
22:31
was to be released this year, but was then pushed to 2026. Meanwhile, the company discontinued the XE and XF sedans, E-Pace and Ipace crossovers, and the F-Type.
The Jaguar Land Rover CEO said the brand hadn't
22:47
made any money from those vehicles. The only remaining car is the F-Pace SUV.
Jaguar sales are down from 180,000 in 2018 to 66,000 in 2024 and 2025 will be
23:03
much worse. The brand hopes that its edgy new designs will finally return it to profit.
But given the customer outrage after their radically woke ads, that seems doubtful. Number two, Fiat.
Fiat has been single-handedly saving the
23:20
Stalantis brand for a few years. Last year, it sold over 1.2 million cars worldwide.
However, this list is largely focusing on brands in the US. And that's where things are really bad for the Italian giant.
Fiat managed to sell
23:37
1,528 in the US in 2024, which was actually a massive increase from 2023. This was largely due to an improvement in Fiat 500 deliveries.
The car went from 12 buyers in 2023 to 970 last year.
23:57
The Fiat 500L and the Spider recorded zero sales, while the 500X moved 558 units. That's appalling for a company that once dominated sales charts.
However, when you flood the market with
24:13
a small lineup of small cars that are radically unreliable, people stop buying. If it happens, this would be the second time Fiat has left the US.
The European car maker ended a 27-year absence in 2010. Sales reached a record
24:32
high of 46,000 in 2014, but have been on a downward trajectory ever since. One car that might be able to save the brand in the US is the Fiat Giga Panda.
A large crossover that seats up to seven
24:47
passengers. Without it, Fiat will need another vacation from the US.
And finally, number one, Nissan. The automotive world was shocked last year when a report claimed the Japanese car maker had only about 12 to 14 months to
25:04
survive. This came shortly after Nissan revised its loss projections for the year from just under $600 million to a staggering $5.3 billion.
Nissan cited increasing competition, higher
25:19
production costs, and its relationship with Renault for the challenges. Both brands are going through a divorce after Renault saved it from bankruptcy in 1999.
Nissan also wants to terminate its partnership with MercedesBenz for whom
25:35
it builds the GB. However, Nissan still has three things working for it.
The first is that sales in the US increased last year to 924,000 vehicles. And because its best-selling Rogue and Alima are built there, they
25:52
won't face tariff hikes. Nissan also has over $23 billion in available assets.
Of course, the company would rather not spend all of it just to come out of a hole, but it provides some wiggle room. Finally, Nissan is also expanding its EV
26:10
lineup rather aggressively, including a new Leaf and an adventure SUV. Its tens of millions of users across the world hope this isn't the end for the nearly 100year-old company, but if it is, it will be greatly missed.
That concludes
26:27
our list of 17 brands that won't see the end of 2026 in the US or globally. However, that could mean the price of used cars will get a lot cheaper.
If you plan on getting a used EV for a discount, you need to watch this video
26:42
first. 17 hidden EV problems mechanics won't tell