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second one will be the activation okay third one will be the engagement right fourth one will be the retention
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and let's say fifth one we can say it will be around the business business we call it business metric or monetization uh for Simplicity let's keep it uh I think for Simplicity we can keep it
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um business monetization monetization metrics right so these are the five metrics you know these are the five broad categories
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these are very broad categories in which you need to you know uh Club all the matrixes right in equation they can be separate Matrix right so uh just let's discuss one question so let's say you all are working as a product Analyst at
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Uber okay I hope everyone knows what Uber does right and you might have also booked the cabin in your past so if you if I ask you tell me the top let me see in the corner can you tell me
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the top 10 metrics of uber as a product uh just before you jump into the solution right I just want to tell you one thing whenever in an interview somebody asks you top 10 metrics of the
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Uber or not the star matters you also discuss one term right not the star what does this not just do everyone understand what does this not a star Matrix means yes what does it mean it is a I mean
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it will it will most important metric yeah most critical metric okay so if somebody asks you in an interview he tell me that top 10 metrics of the Uber or they will ask you to tell me the
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not the star Matrix of this product so whenever they are asking Northeastern method just give them two three metrics right which are very critical to that product and if I ask you specifically tell me the top 10 metrics of the work then you have to think in those line that these are the broad five categories these are
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the broad five categories in which you know this Matrix will fall under now take a take a two minute break everyone just think in your mind what should be the top 10 metrics and just you know in the chat you can you can just post it and you just post it
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total 10 metrics right number one it should be so you I am expecting answer in this format it should be number one number two number three and so on and when you say number one this has to be not the star metric this has to be very critical metric then second most important then third so let's discuss
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about the Uber as a metric right think about two minute and then you know I will ask question to every I will ask the solution for you can everyone found it
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did everyone understand the question right hello yes take your two minutes and you know then start post start posting the answer
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in the Google me chat itself I am expecting all 10 metrics in one code don't write it separately yeah I have two right I'll just press enter sorry for that yeah no worries or just write it down
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somewhere whenever where you are in your notes and you know I will just ask you the question then you can tell me the answer
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the North Star metric number of people downloading the app I'll sign up to the Uber oh sorry can you come again number of people sign up in the Uber app I mean downloading a sign up in
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acquisition number okay that
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acquisition metric tell me one acquisition metric foreign
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number of users who are downloading the app will be the North Star metric or the number of users who are actually doing the science who are completing the sign up will be the non-star metric in acquisition activation is a different bucket bro
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acquisition in my opinion I was thinking that activation should be the North Star May that I understand but I am asking if I am the problem statement is not the star metric under the acquisition bucket if you have to give me one metric which
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will which I can classify the Nordstrom metric under acquisition what should be the meta whether the it will be the number of downloads which Hindu and location were mentioning or it should be the number of users who have completed their sign up look at this
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and between number of users who completed signal or the customer acquisition cost involved in acquiring those customers between these two editing sign up only yes got it uh but you understood right I
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appreciometric let's move to the activation activation metric or Ravi any one critical activation method for Uber number of users who have booked at least
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one or two rights in a month got it great hmm and there is there is concept of first if a user who has downloaded app
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for the first time there is also a concept of free ride right free ride or discounted right on Uber and Ola yes for for first users right so can you think on on those line and we can Define some Metric around activation
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so number of ride search number of Rights search can you define this definition didn't get you uh sir those who download the app will search for a ride and welcome and will compare with other uh options
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see one more thing number of users who download the app and search the right it is a there is lot of Gap right number of users you should say number of users who have signed up for the yes download it see when we are discussing
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metric in a downloads and sign up there is a huge difference I hope I hope you understand what's the difference yes sir that's right if 100 users who download The Uber app today but only there is a personality only 10 percentage of users who download the app
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that uh they do complete the sign up right there can be 90 percentage of churn in terms of number of users from downloading to the sign up right now now tell me once the user who has signed up uh what are you seeing prati
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Maybe yeah good average right per active user got it um per active user but again it will not fall under activation uh yeah sorry
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engagement metrics sorry sir see in this is a very good metric that
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you mentioned average right correct per user right so this will fall under the engagement but when I say revenue from this uh average right per activity so it will fall fall under the monetization when
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you mentioned the number of when you are when you measure quantitatively right it will fall under the engagement right but when you want to measure in qualitative in terms of Revenue it will fall under the monetization part I hope that difference is clear sir
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actually I was about to say in the activation Matrix a number of ride search or user for users who have signed up number of right search I mean they would be searching for a ride suppose I would go from one place to other so number of ride search per uh users who have signed
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up that would be the normal starter for activations let me write that number of Rights because this is a new metric I hope I want to understand this to everyone a number of Rights per sir number of ride search maybe sir number right search
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only assembly number of Rights searched
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slug engagement on you know they are not getting activated they're just searching and comparing so it should fall under engagement metrics only in the quality section subsection the number of sessions [Music] let's let's first discuss this number of right search for the users who have
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signed up right so uh harshvardhan point is right right see one thing I want to clear in anything see every met every metric is you know in some order is an engagement matter because why if a user
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who is opening your app that means they are engaged with your app right yes yes so if they are engaged for less time you will say quantitative let's say daily active User it's a
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quantitative definition if the if they are engaged for more time you will say qualitative correct because some user might be spending one hour or might be spending only one minute right
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so any user who is using your app definitely they are engaged but to what extent they are engaged if you say there are 100 you know there are 1 million active user there are one million active users for Uber it is an
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engagement metric yes but it's a quantitative quantitative engagement method but when I say the average time spent by user on Uber is 15 minute it is a nature
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it is not of a quantitative nature right so when when somebody mentioned we write the number of Rights searched for users who have signed up definitely it is it is an engagement metric but because I don't want to say it is an engagement metric because
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anything that you are doing with your app is the engagement right an engagement matter you will definitely speak it separately in your interview one thing that I want to focus is who pratik I think pratik you have mentioned this metric right number of Rights search for users who have signed up yes sir right so if you if you uh last
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time we discussed about the funnel right if you just if if we want to write the Journey of the Uber can we write it what will be the first step let's let's try to write the Journey of the customer of uber it will be see whenever you are you know uh writing any uh when you are
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suggesting any product metric or whenever you are thinking as a product in general right it's always recommends a very fundamental practice to just write the Journey of uber as a product in your head right whenever you once you try to practice it you it will become very easy for you you know just to write
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down the Journey of the Uber in your head so if I want to write the Journey of the Uber from customer point of view what will be the first step getting to know about Uber and what services you destroyed let's take a very simple example today I
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don't have any knowledge about Uber my friend let's say pratik has suggested me hey Maya Uber is a very good app it's a it's a it is providing a very cheap rate as compared to Ola please use over from Tomorrow onwards so what will be the
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first step that I will do so let's start always think from the basic key the from all the classes that I've been teaching you write important I want to teach you the basics and fundamentals of the product when I say product Uber Uber the product right so
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first step download the app download The Uber app right yes once I download them what will what what I have to do the sign up right now this I'm going into some details right what will come
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in as a sign now what will be the steps in sign up I discuss that also name location name
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location will come after sign up uh so in email uh let me remove this here so see sometimes they also provide you but this is one option to write it uh manually or there is also option login with Gmail yes okay
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I think there is option of login with uh yeah uh login with Facebook I think this is this is wrong actually uh you all have downloaded that long before I think
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from Google thing you are signing up not sorry signing in not signing up sign up is like you download the app it is like you can it's just possible just with your mobile number
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right you just need to enter mobile number and OTP will come and you are through okay so this this is the basic authentication that is done through OTP then you will write some name or email ID if required but sign it
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happens from mobile number write in sign up now once the sign up is done what will be the next step that I will do on Uber search sign in search sign in sign up with happened mobile number this mobile
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number name email ID this will take care of right so whenever you know uh first thing that the next step that you know this Uber you know what the model of uber is Uber rely on your current location Uber rely on your location GPS location right so whenever you download
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the app you do give the mobile number once you entered in inside there they will ask you for the location right and location can be again of three types one time it's months once time every time or you can deny
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you can deny the permission right now let me right now these are the four thirds what will be the fourth step search searching for the right
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searching for the right right now when you search for the right there are two things right uh even before searching for the right there there is thing right uh think from the basic what should come
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before search for the right uh I'm guessing that which type of um there are two destinations uh here we have there are two destinations one is you have pickup location right just after since they are taking
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the permission what is the objective thing in the permission because they want to know your pickup location right yes that pickup location then second is the destination when you when you try when you want to you know provide your
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destination that this is the time you are doing search right yes you are not doing search here you just provided your GPS location and they will take care of it right we call it current location right
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so when you give the destination option this is the part of search prati you were mentioning this search option right this will fall under destination location right but if you see before before jumping into the search option there were four
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steps that you you have missed if you were thinking right download The Uber app is there sign up was there location was there right then there was pickup location then there is destination location now tell me what happens next what
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is selection sorry what uh type of car selection so once you so let's say you submit it so I will call it a submit step submitted the pickup or submit it is not
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the I think submitted the pickup and destination location right yes so I think pick up uh I think submitted
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is not the right what we call it finalize the pickup and location finalized okay once I finalize the location what has happened uh different
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uh different caps option are there right different cable options there what are their mini cap right then there is Auto
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NFR is there right so we call it this is a checkout page this is checkout page so we are at the eighth step
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what will happen once you file the ride Hannah finalize the right so once you click on the finalize what they are doing is they are connected with you some Rider yes searching connecting with right writer
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connecting with red what exactly they are doing when they are connected with the right they are trying to find out they are trying to find out the near Escape cap to you right yes trying to find out the nearest cap to you
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and once once you click submit right and also one more thing that VM is real right can can you tell me what yeah bonus uh Lord bonus with the amount of thing right uh from where the price will be
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deducted is it prepaid or it is cash postpaid foreign
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[Music] and let's say then then what is the time waiting time for the cap waiting time for caps let's say five minutes is there cap comes to you
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uh cab comes your journey starts your journey starts with providing the good DP low DP with OTP right
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and there are some more steps that will come let's say after the right right completed last time will be the right completed there is the possibility you might ask for return let's say you miss some item in your cab then you you will charge return
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you will file some there are some help option is there right these all things will come but if you see what we have done if you see if I am able to always think products from this lens right if you are able to you know write down your thoughts of a
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product into these basic steps it's very easy right download The Uber apps do sign up through OTP then give location permission then give pickup location then give destination location then finalize the location then give different caps option uh and also ask
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for the you know whether you want to have it a prepaid ride or it's a postpaid right and then parallelize the right waiting time for The Gap cap comes Journey starts with OTP and right completed written help this these are the only steps that are
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possible in Uber when you are booking the right right now again I am coming to the pratik question because that is the very good metric he has thought about now pradeep tell me I have written down this journey right and I hope this journey is clear to everyone first let me ask is is there any question or
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doubts around this journey which we have written I hope this journey is clear to everyone right it's clear right so now when we are saying number of write search for users
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who have signed up right so what what so what are you doing is you are saying number of users this is the denominator number of users who have signed up numerator you are taking who are doing search basically this right so what you have done you are dividing fifth fifth step with the
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second step right this was your metric yes sir it's easy to write right once you write down the journey divide any two things you can find some Metric and we call each each step any two step of the funnel can give you
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a metric for example uh let me tell you number of users who have signed up divided by the total number of users who downloaded that is it a metric or not yes it may be it's a metric so in simple
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terms if I divide two two things in a journey it will give you a metric now you will say let's say what are the total combination data possible pen okay let's say there are there are
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12. there are 12 options and I want to select any two can tell me what will be the total permutation combination possible PNC if anyone has 66.
what is 66er 12C 2 12 right
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but tell me is 12city is the right answer I totally agree it is the right answer but tell me if I say a mind right completed by total if I divide 11th metric with the first metric what was my first metric
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is this a good metric is this a metric that I should speak as an interview yes no no who's saying yes can you tell me the reason why you are saying yes yeah because a number of signups in the
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sense they are just visiting the app but right completed will only benefit the oversight so they can I mean from this one by one we can get that how many of you actually using our ride apart from signing
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so don't you think the active user should be the correct definition for it see I will tell you from the product experience that I have seen so it has always recommended to take two two closest step as a metric so when I
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say these two take this as a metric okay uh location sign and take asymmetric but first and last step does not make sense right because there is a huge gap there are so many steps in which a customer will drop off this we call that final analysis right let's take an example
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when I say let's say thousand user downloaded here app okay let's say 900 users did sign up what is the drop rate 10 percent right so the this the number of users who have dropped 10 percent of users have dropped here let's say only
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uh 500 users give me the location what is the drop rate what around 500. 500 what is the answer 55.5
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yeah if you see in these three steps right in the three is there what is the drop ten percent is here 55 year 65 percentage has been dropped here majority of the customers who have
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downloaded the app they have not even crossed your third step they have dropped in just third step itself right what does it mean it means in the top of the funnel we call it top of the funnel the number of users who downloaded the app did sign up give notation we call it top of the funnel
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top two three top two to three steps of any product we call as top of the funnel okay okay and if you take any example take any example in the word take any example of any product right top of the funnel will always mostly it there is a drop rate of more than 50 percentage
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what does it mean it means only significant less than 50 percentage of the customers are serious for your product out of total products who have been used downloaded by the customer only 50 of the customer will move forward now let's take another example 500 now
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let's say pick up location remain the same let's say 500 only uh let's know let's take 300 300 users give me pick up location this 10 location all the 300 users what is the top rate last time it was 500 this is 300 what is the drop rate
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60 percent 300 500 60 yeah so in the last in the last step from this step to this is 60 the users have dropped off between three and four there are also a gap of sixty percentage now finalize the
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location there will be only 200 users only 100 users let's say paid the money what is the top rate take from the first step only 10 percentage of the users 100 divided by thousand only ten percent is the users who downloaded it I have they have
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actually paid for your cap the drop rate is 90 percentage finalize the right completed type let's say out of 100 custom who paid the ride let's say some 10 users cancel the right only 90 completed the right so what is
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the completion at 90 by 100 right 90 users have permitted the right only 100 have paid the money the redmi 10 users have canceled the right in between this is the metric so lokesh you are correct to a some
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extent right okay you can see if you write the Journey of the customer there are always for this example there are 12 C2 right there are 66 what was the answer of 12C to 66 right yes 66 fall into one by two yeah so there
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are 66 metrics that are possible now lokesh tell me should I say all 66 metrics in the in an interview or I will pick the top six picking top six right begin to objects so picking top six is an art that's why
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I I taught you right a funnel Bay a funnel journey journey of the question we call it you see once you uh take out some example like thousand nine hundred you take that at a drop of rate this is called foreign
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see writing the Journey of the product helps me to you know to solve two problems for in an interview right what is helping me writing the journey first they are helping me to do funnel analysis paralysis is nothing just to find out
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the a drop or conversion rate right they are helping me to find out the drop in conversion rate for any product second thing they are helping me to identify all the possible Matrix that are possible
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do I do everyone agree with me yes yes this is the very smart fundamental way to calculate the Matrix if these two things if if the if you are able to write down the user journey of any customer it's very easy that you can
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write all the possible metrics you are able to complete all the analysis around this product problem okay now now let me go back see there are 66 metrics possible and I'm and I'm talking
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to everyone right that is why we have discussed this bucket right 66 metrics may I will classify them into these buckets right so whenever a problem statement of further analysis comes to you a problem statement of product Matrix should come to you what should be
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the first step you should do tell me hello I didn't get you home if I ask you a question give me 10 quoted Matrix of uber
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as in candidate what should be the first thought that you showed you know breaking down in your head how to break down this problem statement into those five categories acquisition activities okay and then North Star metrics of the each category
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um comparing I mean shouldn't shouldn't you think about this journey Uber Journey that we discussed yes should we should we classify them into the broad category or should we first think about the Journey of the Uber
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journey of the Uber and then classified according to yeah do everyone agree with yes sir yes so always always I also discussed it last time right from going forward whenever you are using any product
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whenever you are talking about any product license right any product always think from the basic always think that you are the End customer you are using that app what are
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the journeys that are possible and just you don't need see this is the C I am explaining you this right to the second time last time we discussed the paralysis of which product can can anyone tell me last name we discovered which product
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um we discovered an e-commerce let's classify them as a category last time we discussed about e-commerce this time we discussed about the cab aggregator which is Uber right so that time also we started from the basic because Flipkart has both website
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and app that's why customer can either you know even in the first step there is the possibility there there will be one more step whether the customer for Ola and Uber there is no website concept there is only ad concept right if companies let's say uh e-commerce if you talk
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about right there will be another you can further divide the whole journey into two buckets whether the customer has come through act or it has come through a website right this is also a good point right let's say for any company the traffic from website is only 30 percentage 70 percentage of the traffic comes from
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Maps then your life is sorted majority of the customer will come from app but this is this is also very good for you need to mention in the uh in an interview if I am giving you a problem statement the first question that you should ask me buying are we solving that problem statement for app customer or website can you tell me what is the
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traffic division between these two products these two you know Source these two mediums is the app or website I will tell you uh let's assume we are solving for app right these are the good good ways to think about it right so full deck case studies product funnel
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conversion put that Matrix all these things are interlinked right that's why that's why in each class if you notice me right I am teaching you product metric also I am teaching you the funnel conversion also and we will discuss product case study
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also once we are you know thorough with our concept of product metric or funnel conversions our journey of the product how to think of the product then we will discuss uh product key study in detail for example we will discuss about Amazon do anyone has any queries around this
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experience this product this funnel conversion how to write the product metric is it every do are you able are you able to get the confident to think about the product getting the confidence to write product metrics getting the confidence to write the customer Journey
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for the any product yes yes yes if I give you any product you will be able to solve it right because first step is let me write down okay
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one second let's say for any product problem statement products problem statement basically I am just giving a framework right first think
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of the user product product user Journey we call it user Journey right think of the user Journey end to end this should be the Mantra number one think of the user journey and do it for
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that product right we have discussed two examples right last time we discussed e-commerce today we have discussed Uber for for that product okay second step is if I say product metric
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lending of the framework what is the framework five broad categories right if we talk about funnel analysis these are the two things that we have been covering right from last week for
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analysis in the final analysis people will ask for drop rate you know what to do take take a by B take a which will be any step B will be the another step crop rate secondly the
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conversion rate foreign okay this is how you need this is the stab one this is the step two uh for product metric both for analysis this is the
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step two this is what you need to solve for uh now I will again come to the point uh which pratik mentioned right now prati tell me you mentioned number of Rights search divided by the total number of users who have signed up
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should is this a better metric or number number of users number of users who booked that in the first ride yes number of users who searched who
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searched right yes yes see you you ever you are able to think about point one because you were not thinking in a structured from you know very in a very
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unstructured way right if you've given a thought through a basic fundamental which have which we have discussed just now you will sum up this answer right and this is that one from one and two the differences of quality because I will tell you right if
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you T in my funnel this is the search right what is the next step parallelization what is the next time step payment the closest bet the closest Journey you take a division if you divide seven by
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five takes by five both will give you a better metric but what you were doing you have given me the example 5 divided by 1 5 divided by 2 right you have given me number of users who have done the search right divided by two which are sign up so 5 divided by 2 or 6 divided
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by which is the better metric in this case obviously it should be 5 divided by uh it should be 5 divided by 6 divided by 5 right yeah six divided by five do everyone agree yes sir yeah yes because any see any
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metric any metric we call it conversion in simple terms if I want to explain this metric though I will I will say conversion right this is a conversion Matrix so you can call it if you want to talk in terms of monetization Revenue you can call it monetization metric if you want to call
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it some uh in a you know activation you can call it in the activation thing right or you can form another category let's let's form other category other categories right other categories may you will put your conversion Matrix
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right you can tell in the interview also conversion Matrix these are the conversion Matrix and these conversion Matrix will come from the funnel funnel you are making right because this is the funnel only right everyone have seen the funnel right how
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the funnel looks like yes this is the diagram of funnel this this is a diagram of funnel step yes tab clear step
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this step right so this is the top of the funnel Anna top of the funnel this will be always live so finally something it's like a cone right from if you go from top to bottom your
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number will drop the Thousand users signed up 100 users given permission 50 users searched that right 10 users booked the fly booked the cab five users completed the right so tell me what is the drop
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rate here 90 percentage right what is the drop rate here 50 by 100 50 percentage what is the drop rate here twenty percentage what is the drop rate is there 50 percent is so if you see once you go down right from top of the
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funnel to the this each step is a conversion if I say let's let's call this a step one this is a step two this is a step three this is a step four this is a step five if I see when when I move from step one to step five right my
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conversion my conversion number data drop my my where is the maximum drop rate you find top of the funnel right yes yes but for different product can be different right so you have to be very
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practical whenever you are giving answer to the interview you have to form some funnel you will tell to the interview okay uh uh you can take uh you know you can just ask the question okay uh from step one to step two what is the total number of users you it's better to do
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conversation with the interview it's better to ask some numbers from the interview so that you know you are not making some assumption because these numbers can be different right instead of 100 let's say there will be a H let's say instead of 100 we will say
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there are 900 customers then the drop rate will become 10 is right the numbers can change you are not because you are not looking into the data right the interviewer will give you the data but only if you ask so it's better to don't take any assumption it's always to a answer but
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at a high level you should able to understand okay there are two things for for each and every step from a whenever a customer moves from Step a to step B There is some drop rate there is some conversion what is that drop rate you can take some assumption and uh in a
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very you know if I want to give you very in a subjective in a very uh simple time I want to say as a fundamental if you want to if if let's say interviewer say uh mind you can take some exam you can take some assumption if you want to take some
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assumption right it's well and good if interviewer give you a number let's say interpret does not give you the number they he said he says to Yuki make some assumption right so tell me what what should be the good assumption top of the funnel
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conversion will be better or bottom of the funnel thing take one minute and then give me the answer top of the funnel conversion is better or bottom of the funnel
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you have to choose one and see both answer can be correct but I don't know the data right I don't know the data of the company there is a personality for some company one is the right answer for some of the company two is the right answer right but you have to take some assumption
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whenever you are taking an assumption it has to be a very there has to be some hypothesis to it there has to be some uh you know uh a due thought that you have you have given a proper thought to that particular you know that assumption so now tell me what
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should be the what should be the Assumption I should take should I take one or should I take two so two sir mostly uh what do you think give me the reasoning initially the number of customers are the those who download the customers
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will be more successful so the denominator will be Larry sir so the conversion rate will be less in this case mostly said it would happen in this way yeah good good point uh Siddharth
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do you do you have different thoughts compared to pratik or you have what should be the proper assumption should I go with one or should I go with two
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which is the better conversion on top of the funnel conversion is better or bottom of the funnel conversion is better foreign
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[Music] uh at the initial stage only the we are
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not converting our entry customers into our loyal customers then there is a gap between from our product to the expectations so then if we get I mean getting close uh I mean getting close our product to
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the customer need then our bottom of the funnel also it will almost I mean the same number most probably I mean it will be safe Ravi in my opinion uh bottom of the funnel
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conversion rate will be better because when a user came so far for searching and payment paying for a product then there is a less chance that he will drop out from there okay and what will be the problem that will come in case of one
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in case often many users install the app and sign up there and hesitate to initially use the service or product of the company foreign
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point of view I think the second option will be better because it it's it is directly related to the revenue generated by the company but I mean it's um the first one is also very important
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because unless we if we are like uh have you guys understood the problem statement which I am asking I am asking if I have two t I am not asking which is better I am asking which of this assumption
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will hold true in most of the cases whether you are top of the funnel calibration is better or bottom of the funnel conversion is better it's an assumption I am not saying well I am not asking whether for a company bottom of the
47:26
final condition conversion should be better or top of the front that's a different debate that's a different discussion altogether I'm just asking if even the rarest of the rear case if you have to think fundamentally if to think practically what should be the better
47:41
assumptions why card is directly related to the revenue generated by the product um
47:59
uh I think the second one bottom of the funnel conversion right uh because it is uh when we talk about the conversion right now so we think we only think about the Gap the gap between the uh I mean big
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Matrix as a Matrix so that's why I think bottom of the conversion rate should be a good point tell me when they how many agree one is better and how many agree two is better
48:32
second one is better first speak about one how many agree with one pramod then
48:48
you were also mentioning one right no no sir I mentioned two sorry because of the large customer base initially so the product conversion will be less in the first case so this is my assumption because the denominator will be a large in the first case so this is my
49:04
assumption yeah why the first is better uh actually uh the lower part is depends upon the first upper part um is more in the first pass or
49:21
automatically yeah see in the very very very simple terms you have been using so many apps in the world right let's take an example of WhatsApp there are WhatsApp is not a good example because many of the the conversion can
49:37
be better there let's take an example of food panda food panda is a is an app which is of a delivery app right for food but food pointer does not give you offer compared
49:54
to Suge and zomato so what will happen but they give you one-time discount many user will download the app they will do the first order then they will drop off they won't do a payment they won't do an order again so what is happening here thousands and millions of customers
50:10
downloaded the app they didn't Place their order yes the denominator is very high pratik reasoning was very correct see everyone were able to give me the right answer but the reasoning whether Ravi let's say you given me the reasoning right but
50:25
pratik reasoning was very straightforward right you have to be very thorough you have to be very confident what you are speaking you have you have chosen the right option but you have to tell me you have to tell the interview in a very simple and a logical manner see just take an example now to the
50:42
interview let's take an example just give an example of footpreneur for any M tell me there are millions of downloads of so many apps in this world but there are only thousands or X percentage of the customers who have done the sign up right yes so many customers have Ola Uber
50:58
download are you taking the right daily no no right so that means you downloaded it but you are not picking the right right so the conversion is always dropped now yes so it depends upon the product also suppose I'm taking WhatsApp and
51:15
the question was in general if I have to take another session if I am if I am taking if I am taking an assumption it it means I am taking an assumption on the basis of majority of
51:31
that I am not talking about the edge cases I'm not talking about some you know some uh some exceptions we have two thing logical see if you think logic in a product it's very easy right if if somebody who is able to understand the user journey of a product if someone is
51:47
able to understand the you know pull that Matrix if they are able to relate with the hypothesis if they are really able to relate with the Assumption it's nothing right it's very easy everyone is using the different apps you just need to think from the product lens that's it okay okay so I think we can end the
52:05
class now right so what I will do is I have prepared some notes for you right uh for the food that Matrix and it is I will share the these handwriter notes which we discussed in the class right now I will also share the detailed product Matrix notes right after the
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class so that you can go through that that dog is a five to six pager it's a big dog right you can details have been mentioned around the product