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Category: Marketing Strategies
Tags: B2B MarketingDigital AdvertisingEmail OutreachLead GenerationSaaS Funnels
Entities: B2B SaaSDenisFacebookInstagramLinkedInRedditTwitter
00:00
in the past months I've tested over 30 different B2B SI marketing funnels and in this video I'll walk you through the ones which I see are the best performing across my clients regardless of the niche not only I'll be comparing the ones used by my clients but also all the
00:15
ones which I see s Founders around me doing and firstly this would be the funnel in which you are trying to sell something that can not be scraped lists for through outbound channels let me explain if you cannot scrape the list of
00:30
buyers using apola or bunch of other tools and you're trying to grow it with outbound channels like Cil LinkedIn and few others then High chance this works hopefully because then even if you figure out the way to get the list then it's just sure it can be hit or miss and
00:47
you may get a few meetings but after this meetings finish then you are here again with an empty funnel and that's why if you're working on the demand acquisition type offer watch my other video to learn this one then you don't need to be using outbound at all because
01:03
this would be a waste of time second I would not go for Twitter ads especially unless you've got a couple channels already dialed in and you're in like medium six figures on monthly Revenue just because I have not yet met a single founder of a B2B or even sa startup who
01:21
has told me that they are profitable with Twitter ads yes sometimes they would be making money here or there but if will look look at longer time frames then this is like not happening at all that's why I think this would not be the best Peak for you and
01:37
the third one which I have on the list which I think you should not be doing is readit outbound because even if you manage to get some meetings through it it's just not worth it because you need to operate a bunch of accounts you always need to bother about different
01:53
restrictions you get them banned you need to start new ones and those types of missing that you generate with it is just not worth the effort so scraping lists for demand creation type offers and then secondly Twitter ads and Rit
02:10
outbound look in 2024 not seeing any B2B s Founders perform them successfully now getting to the ones which I believe are on the top list and firstly this would be called email and many people tell me Denis but C email is 10 times dead
02:26
already hell no it's not if you know how to execute it correctly if you know how to creatively scrape leadless how to manage all the SPF the kdar records and make sure that all your SMTP servers are on point and have your systems dialed in
02:44
then you can be still printing with them quite successfully just because it also depends on the type of Niche that you are selling to because there are some of them which are extremely overwhelmed with Cil and if you have not succeeded with C dmail in the the past most likely
03:00
will tell me that oh yes my niches overwhelmed however the list of them is not as long so again I am currently working with a bunch of startups that are getting over 10 meetings a week just purely from cold Emil and we deal in the offer with them we deal in the Target s
03:17
and when you have the right offer hit the right Market you achieve product Market feed and message Market feed and that's how you're getting like 20 40 meetings a week without much issue however called email lacks on one other aspect and that's the scalability part
03:34
of it because sure if you have large places where to get lead list from you are sorted but if you need to get new lead list every couple thousand leads then it's not as scalable as the next one which I'll talk about which is
03:49
Facebook ads lead form funnel because there you don't have the scalability issue because you just simply need to put more Adent in and start getting more leads and I currently have a client who are getting something like2 or $3 cost per lead and that's why they're booking
04:07
three full calendars of leads every single week for the past couple months and we've been utilizing this Facebook ad lead form ads with them and it's just don't want to say this but I was indeed very surprised how well they're working
04:22
right now in 2024 even though you're got some big um us activities which are like affecting CP BM and other parameters but still if you have a decent campaign put together which is shown to the right
04:37
targeting it's like getting us I think they don't have enough people now in the company which we're working on to be able to manage all this demand of all the schools that they are booking which is great thing so that's why I'm telling
04:52
you to give it a shot next one is event based email Outreach and in number one I told about called email and this is just purely called outbound to different leads whereas event based one are those campaigns that we do from time to time that are event specific so imagine
05:08
you've got a big conference coming up and you might be exhibiting there or you just might be visiting or you might not even be going to this uh conference sometimes so you get the list of attendees there and then you run an campaign through called email and
05:23
Linkedin and sometimes also doing cult calling outside of that and tell them yo so that you're coming to the this one conference and um based on that you then craft your other sequence across this so your call to action offer and stuff like this this allows you to be reaching out
05:40
to them in a more personalized Manner and this way you get much higher reply rates that just from a purely called campaign one time such event based campaign has allowed us to land an eight figure deal with one investment Fund in Dubai for one real estate event there
05:57
and to this date that's why I believe that this is a very unutilized strategy that a lot of Founders are not utilizing as effectively as they could next one I would say would be static Creative Image
06:12
campaign on Facebook and yes I'm talking about Facebook again because I would say that this is like a positive surprise to me in 2024 how well Facebook is actually performing because previously I was very skeptical about it and I was always
06:29
asking myself okay who the hell is using Facebook but even I myself have now been running this main funnel through Facebook ads and it's working and some times Founders come to me and they're
06:44
like skeptical telling me yo Dennis we don't have our customers using Facebook they're not there and then I just tell them look Facebook and Instagram combined have an audience of what 1.5 billion people so your customers are are
06:59
there and thinking about it I myself have not met more than couple Founders in my entire life who I know are very active on Facebook and yet I'm getting a few meetings every day with B2B SI Founders who initially found me through either Facebook or Instagram so see then
07:15
next one I would say is a LinkedIn ads giveaway funnel I have tried it out not only myself but also with a few Founders I myself have tested around like 10 15K ad SP on it and I would say that approximately I was around 2 3x raws
07:31
which is quite decent again haven't seen any or like that many B2B size Founders utilize it and I would say that they're missing out because if you know how to do successful LinkedIn giveaways and if you know that your audience is there then definitely worth giving a shot
07:47
because you may get some economics similar to spending $1,000 on ads and imagine that you are selling a solution which is worth say 5K a year all the way to k a year then for you it makes sense to spend $1,000 to get like two three
08:05
meetings because you should be closing one in five so approximately say two grand you put on ads you get something like 300 or for example even going on a higher end let's say $500 cost per call cost per qualified showed up call this
08:20
means that you would spend something like $2,000 for four calls out of which you close one and this is how you break even on your front end and then this amount of money that they spend you then can reinvest into getting more and more leads of course you need to do your own
08:36
math based on your pricing structure but in simple terms if you're selling a solution 10K a year and above then for you it does make sense to spend $3 to $500 per call and as long as your sales systems are converting right the next one I would say would be Facebook ads
08:53
low ticket funnel utilized for B2B s and I so far have not seen a single Le B2B s founder utilizing it well but I would say that I still wanted to share it with you in this video just because I am running a low ticket funnel myself
09:10
through Facebook ads right now and I really like the RO and that's why I think that more and more I'll be utilizing this one with clients because I I don't see that much competition there because
09:26
imagine in like Creator space or say in like the agency space A lot of people are running low ticket funnels and they're making six figures a month in Revenue with those however B2B
09:41
SI especially High ticket one in its form of the customer acquisition is quite similar to an agency and yet I do not see that many Founders using low ticket strategies for some reason that's why currently like even starting next week I'd be building this out with more
09:58
and more people from now just because imagine what would it be worth to you than to get $100 of purchases break even on your front end and then all the extra meetings that you generate from this are profit to you this is like quite a
10:14
banger because I have already spent like over $15,000 in not only testing this but also um invested in coaching from different mentors who are showing me how to get this right but I understand that this thing is worth like Millions to me
10:29
because how much would you be willing to pay if I showed you how you can get 10 new leads who would pay for their own acquisition and then if you are able to get calls with them these calls don't cost you anything this is like crazy
10:44
right so that's why if you can get your front end conversions Beyond point so that you are approximately 0.9 to 1.3 R this way all this extra CS that you'll be able to book on top of this would be
11:00
actually sort of like free calls to you and if the calls are free the next logical thing you do you go from $100 ad spend to $300 ad spend to 5 700 1K a day and then onwards as long as you have more and more sales reps to handle all of them and I would say that this are
11:17
top six marketing funnels for B2B SI startups that I believe are making this the top tier as list in 2024 thanks for watching and if you want more of my help executing that then just go to sas.com and apply there
11:33
talk soon