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[Music] There are people out there using AI to do marketing. People call it vibe marketing and are absolutely crushing it.
And I think more people could be doing it. They just don't know how.
They don't understand what are the different
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workflows. They don't understand which tools do I need to use.
They don't understand where to start. And to be frank, it's really overwhelming.
Not to mention, there's a bunch of people out there who are gatekeeping the workflows, gate gatekeeping the tools, and I went
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out there to go and find, is there a definitive guide on buy marketing? I couldn't find it that wasn't paywalled.
So, I'm just putting it out there for everyone to uh to listen and watch. By the end of this episode, you'll have a great understanding of which tools you
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need to care about in Vibe Marketing Land. How to actually get customers to whatever it is you're vibe coding you're putting out there.
I'm just going to give you all the prompts. I'm going to give you the sauce.
I'm going to help you understand exactly how to get set up. I think it's going to shift your
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perspective around building a startup in today's age. So, without further ado, today's episode, your guide to a vibe marketing.
Uh, how to get your first customers with AI.
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[Music] Vibe marketing is the new marketing. Um, and what is vibe marketing?
It's basically, you know, you you know if you listen to the startup ideas podcast, you know about bolt and replet and lovable
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all these vibe coding tools. Um it's basically this overlap between the vibe coding tools and the AI agent workflow tools um like Gum Loop and Manis and NADN.
But the the most important thing to note if you're listening to this, like why
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should you even care about uh Vibe marketing is because there's an unfair advantage for people who understand AI in marketing right now. And I'm not sure how long this window lasts.
Um you know, if you were a Facebook marketer in 2008,
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you had an unfair advantage. If you were in Consumer Mobile in 2010, uh when the app store, you know, basically just came out, you had an unfair advantage.
there's an unfair advantage that exists right now in Vibe marketing. Um, and there's different levels to vibe
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marketing. Some of it is really really technical.
Um, but uh in this in this uh in this episode, we'll just talk about a few levels. We won't go super super deep.
Um, so because I I want to make sure that beginners understand how to
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actually create these these workflows. So before we begin uh we have to do some definitions and I have to explain uh how you can get started.
So uh yes I use chat GPT yes I use madness. Yes I use
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grock but for vibe marketing specifically is what you need to use. And why do you need to use it is a few reasons.
One is sonet 4 and opus are agents and you need agents to complete tasks for you and vibe marketing. two MCPs.
You can use
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MCPs in code and you can't use it in uh some of the other platforms as well as artifacts uh which are basically just sharable web uh web apps. So like you know let's just get into it like there's a there is a difference I
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want to just define like what is the difference between workflows and agents and how does MCPs play a role in that and like what is an MCP? The thing to know, I think MCP like just complicates it for people.
The thing to know is that uh a workflow is
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something like an if this then that statement. So if this happens then go and automate this thing.
That's not what we're trying to do with Vibe Marketing. What we're trying to do with Vibe Marketing is we have goals in mind.
So for example, I
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want a business health dashboard emailed to me weekly. And we want an agent, which is basically like this digital employee, go and access tools and data to go and deliver that results.
So, if you're going to go and create a business health dashboard emailed uh to you
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weekly, you're going to need the agent maybe access Google Drive. You might need it to access an air table.
Uh you might need it to access uh you know, just your, you know, other data sources to deliver the results. And what the MCP
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is, you know, I'm dumbing it down, but what an MCP is is it allows the agent to access those tools and data. And that's what makes code so much uh so much more powerful.
Once code gets access to all
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the tools and data, then we can go crazy and automate a bunch of stuff. Now they don't make it easy I will say to set up your MCPs within uh within code there's three steps that
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you need to do in order to do that you have to download the the cloud desktop app you have to you know step two is you want to download the docker desktop app and step three you need to enable and configure apps uh you know within your code you know looks like that so that's
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what you need to do it's not super simple it'll take you like 10 minutes to do. I have a whole tutorial on it.
Uh, you know, I did it with Riley Brown. Uh, you can go check it out.
I'll link it in the, uh, description if you need more
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information how to set up MCPs in code. So, once you have that set up, then you can go and have fun and build some crazy workflows.
quick break in the pod to tell you a little bit about Startup
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Empire. So, Startup Empire is my private membership where it's a bunch of people like me, like you who want to build out their startup ideas.
Now, they're looking for content to help accelerate that. They're looking for potential
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co-founders. They're looking for uh tutorials from people like me to come in and tell them, "How do you do email marketing?
How do you build an audience? How do you go viral on Twitter?
All these different things. That's exactly what Startup Empire is.
And it's for
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people who want to start a startup but are looking for ideas or it's for people who have a startup but just they're not seeing the traction uh that they need. So you can check out the link to startupmpire.co in the description.
These are all these
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are some of the tools that I use um to build vibe marketing workflows. Uh, I'm not going to get into every one of them over here.
The point is that there's a bunch of tools. Find what works with for you and just get your hands dirty.
Uh,
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let's go through all of the, uh, you know, some of the ones that I use the most. Uh, and let's just go through some of these workflows cuz you're going to learn about, you know, how to think like a vibe marketer through this.
So I am sure that you have seen these AI videos
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that are basically like Minecraft uh videos uh with like a Reddit uh post and it's 11 labs which is the AI audio that actually speaks to it. Now some people call this AI slop and I understand that.
Um, but some of them
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are super valuable. Like this one, you know, it got 320,000 likes, so people obviously like it.
And how powerful would it be if you owned a bunch of accounts that had like 150 200,000 followers that you can go and then send
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traffic to whatever it is you're working on. If you're working on a SAS app, if you're working on a consumer mobile app, it's super super helpful.
But how do you actually go and you know create a workflow that automatically creates these
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uh this short form content uh on tab. So that's what we were kind of exploring.
Uh the way to do it is uh you have an air tra uh air table trigger and it gets you know Reddit posts. It it it analyzes
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those Reddit posts to see you know is it the right topic? Is it the right fit?
Uh, is it the right subreddit? Um, it prepares the article for content generation.
Um, and then it generates the images and videos. It could use something like V3 or Runway ML to
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actually go and create that. Now, uh, uh, V3 has audio and video.
So, which is, you know, really helpful. It, you know, you can you stitch you stitch it all together.
Um, and then you post it to social media. So, that's what the workflow looks like.
Um, if it's more
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helpful, you can see it over here. Um, you know, you're scraping interesting posts on Reddit.
You're storing those Reddit posts in Air Table. You're doing quantit qualitative analysis to see if it's relevant.
You're preparing it for content generation. You're creating two 60-cond videos with Runway ML or VO3.
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You're stitching it together with Creatomate, and you're posting it on social. Don't forget, by the way, look at the terms and conditions um to see, you know, if this, you know, doesn't break terms and conditions.
Um but this is an interesting concept, right? How do
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you scrape uh social media like Reddit to go and uh create short form video content using VO3 uh and runway ML to ultimately create a network of like
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essentially meme like meme uh social accounts and then use that to actually generate thousands of mobile app downloads for example on whatever it is you're building. This uh the second workflow is something
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uh that my business partner Jordan Mix um he created and we have this issue on the podcast honestly that uh it's hard to it's hard to find guests and reach out to them. Um
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we you know we're often on X and browsing X and we'll see an interesting people uh someone's interesting but our dream was basically click one button. We call it the one-click CRM and have an AI agent, you know, scan the internet, store information about that one, that
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person, and send a weekly summary to our team. So, what I what do I mean by that?
I mean like I'll find someone interesting on X, I just want to press a button that uh that basically says like, is this person legit? Like, I don't want to actually go and do the research.
Um, they seem legit from their last tweet
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that they did, but go and do the research. um and store it in an air table and you know even prepare a personalized outreach message to that person.
So I don't actually have to go and do that and I can just press one button if I want to reach out based on
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that research. So it's basically like having a you know an AI researcher in in our pocket.
The way the way it works is through something called a gum loop browser extension. So um you just press a button.
I'm on like the X page. Let's
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say I I find uh the boring marketer bor boring marketer on X really interesting. I'll I'll literally press the gum loop uh extension.
It scrapes what it sees on the screen. Uh it analyzes the content.
It extracts the data um around who that
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person is. It crafts the outreach message and uh it sends a weekly summary to my team.
So this is what it looks like from a workflow perspective. Um, and a lot of people who are listening to this might be like that's
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cute. Like you could, you know, good for you.
You can just reach out to more guests now. But like it's way more than just guests, right?
Like you can use this for sales. So maybe you find a potential uh client who is really, you
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know, maybe it's on LinkedIn or X and you just want to press a button and just be like, is this the right, you know, do they fit my ICP? Um, you know, could you craft a personalized email to them?
Right? So you just it's it's really cool because it allows you to press one button, adds it to this to your CRM, and
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then you as the human can decide if you actually want to reach out to them, and then you press one button, and it could send that email. So cool.
That also could be used for recruiting, right? Um let's say you're hiring a product designer.
Uh you're you're on X and
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you're you're you're you're browsing X. You see some really good designer that you think, but you want to actually see like, oh, you know, h have they worked long uh for other companies?
Are they fresh out of school? you know, depending on what you want, uh, you can actually
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just press a button, add them, uh, to your to your CRM, and then it'll craft that outreach message, and you can just press a button if you want to actually go and reach out to them. So, this can be used for sales, recruiting, partnerships.
I use it for booking podcast guests. But this is what the
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workflow looks like. Um, the question for you is, you know, what what would be really interesting for you?
you know what from a research and outreach perspective, this is how you can use Gum Loop. And by the way, I'm not saying you need to use Gum Loop.
Um, you know,
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maybe use Lindy.ai, use whatever works for you. Um, but, uh, you know, the important thing is asking yourself the hard question around, you know, what is something that you can automate from a research and outreach perspective.
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Okay, cool. So, I find this one really cool.
Um, vapy.ai. I don't know how many of you have heard of it, but basically it allows you to create voice AI agents.
So, uh, why why create voice AI agents
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is because you want to sell 247 and you can use voice to sell and you can set up a 1-800 number. So for example for us you know we've been building this startup called ideab browser.com which uh is the number one software to
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spot trends and startup ideas worth building. Um but we're like hey wouldn't it be cool if we reached out to our email list and to some of them and sent them a 1-800 number and said hey do you want to do you want to you know you have
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to incentivize them to call you. So you have to say like you know do you want a potential discount?
Do you want to give that do you want to give away uh you know an extra idea here for example? Do you want to just say do you want to say hey we're collecting feedback give us a call and there's a there might be a gift
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for you at the end. So uh you know reaching out to you know for us you know what what we wanted was is basically to create this voice AI agent that's a salesperson but is also collecting research uh like what do people like
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about the product? What do people don't like?
So that we can make a better experience for people. That was the goal.
You know it wasn't just about selling. So uh here's the sauce.
You're an agent on the phone with an interested prospect for idea browser. Idea browser is the number one place the spot and identify startup ideas worth building.
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Uh really important to add your ideal customer here. Um so add the different customer types.
So like for us it might be entrepreneurs or entrepreneurial-minded people. Uh you want to add you want to add context around what your product does.
So features, pricing, testimonials. And
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what really worked for us is start the prompt with I'm an AI. Please don't hang up.
I'm valuable. Why that's so important is because a lot of people have negative feelings towards AI.
They much rather talk to human beings, especially normal people. Uh so as soon
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as you say something like that, it actually like kind of humanizes it um and uh becomes a lot more um enjoyable for the person on the other other end. So we used uh Lindy, you can see our workflow here.
Um once a call completes
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with our voice agent, it actually sends us a transcript and summary. And this is kind of this is the insights I was talking about.
So uh the two main goals of the voice AI agent, number one, to sell, number two, to give us a transcript and summary so we can learn and make the product better. This is fun
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to play with. Uh it integrates with Twilio.
Um you know, again, you're going to want to add your data and custom prompts. Um, but pretty cool that you can sell in your sleep using voice AI.
If you want to take a step up from voice AI, uh, you can actually create an AI
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persona. Uh, like this is my AI persona and this is me having a Google it looks like a Google Meet.
I'm having a conversation with myself and it's crazy that you can create that with something called Tavis. Tavis.io.
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Um, although you can look at my eyes. I look I look I look like uh a little soulless.
But you know that that's the thing with uh the AI personas. They're like 93% there.
They're not 100% there, but it's worth playing with. Okay.
How I
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got to learn about Tavis was the bolt. Creating the world's largest hackathon.
I went to the website. I saw uh this video or it was a picture actually of
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Eric and I know Eric. I've met him in real life.
We've high-fived. Um and I I was like, "Oh, this is interesting.
I can have a video chat with Eric." And I had a fiveminute video chat with Eric where he was helping me come up with ideas for the world's largest hackathon.
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Makes a lot of sense, right? A lot of people might want to join this hackathon, but they they don't have an idea and you need an idea if you're joining a hackathon or what are you going to build?
So that set
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a light bulb moment in my head that there's so many use cases around how you can actually nurture your potential customer using an AI persona audio video and you're basically having a v allowing them to
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have a video chat. Also, in a world where it's founder, you know, founder marketing is so important, you know, I'm sure I'm sure uh Eric has 25, 30, 50,000 followers.
He's tweeting um so people know who he is. Um and it's pretty novel
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to have like a voice AI conversation. So, I thought this was really cool.
Um I started creating one before this um where I thought it would be cool to do a similar thing but for idea browser. So you can essentially embed, you know, my
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idea was very similar. It's like, hey, people are coming to ideabrowser.com, but some people might want to like jam with me on startup ideas.
Uh, and wouldn't it be cool if this actually worked? Um, and by the way, it's
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surprisingly uh like it surprisingly works if you do like the hack to it is you have to add you have to Okay, you have to add a you have to basically create a persona. Let me let me walk through the steps of how to get the most out of Tavis.
One is you
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upload one minute of you, a video of you, one minute. Two is you create a persona within Tavis.
You'll see the persona tab on the lefth hand side. Three is you want to add a system prompt because that adds personality.
Otherwise, it's so dry that it's not fun
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to have a conversation and people do want to have fun when they're talking with you. Number four is you're going to need to add conversational context and the more context the better.
um you don't want to have a dumb you know conversation around ideas if you're trying to for example in this use case
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around for for us is like we want the Greg the AI version of Greg to know a lot about startup ideas right so the more context the better and then you just embed it on your website and you're building trust with your website visitors 247 so this is cool fun to play
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around with um again I don't think it's 100% there yet but I think that in the future you're going to see this. You're going to see more of this.
You're just going to see like a tab or just embedded on homepages where uh you can get uh
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you know the founder um to just like nurture people not exactly selling like I don't think you'd want to do this for selling but having a conversation educating um really really interesting use case. You might have seen the tutorial I did around string.com.
I like I find
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string.com interesting because you can just prompt it to create an automation. Um I had this idea that uh well actually it came from some one of you.
Um some of you were on ide.com and you were like hey it's cool that
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every day you get a new idea but you know I'm commuting and I don't want to read. So could you create like a two-minute podcast on the idea of the day?
So I asked string.com if it can do that and it can. I basically was like um
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can you Yeah, I asked it can you do it and here's the workflow. So um I you know step one was I asked string to create the workflow.
Step two is I had to connect um my 11 labs API key because it uses that to create the
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the um the audio. And by the way, you don't have to use 11 Labs.
You can use whatever you want. There was a bunch of errors when I did it.
Uh I just clicked like fix errors, fix errors. Um there was one error that it didn't know how to fix.
Um I just went to chat GBT
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uh and I was like here's the error like help me fix it and it helped me figure it out. Or you can ask string like I don't really understand.
Uh help me figure this out. But it's really cool.
I created this uh agent that every every
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day at 9:00 a.m. it goes onto Idea browser.
It scrapes it uh scrapes the idea of the day. It creates a podcast script.
It converts the audio to 11 Labs. Um if I wanted, you can see on the lefth hand side, it would even create intro and outro music, generate episode
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titles and descriptions, um automatically upload it to Spotify or Apple. Like it's pretty insane.
And I listened to a few of them and they're pretty damn good. So this is completely possible.
Um, you know, the alpha here
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is that, you know, I'm sure a lot of people here are create written content, but how do you how do you generate that into audio, right? Getting into people's ears every single day is a huge huge huge trust building uh opportunity.
So,
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you know, using string.com or or whatever tool you want to use to go and do that for you, uh, super valuable. And, you know, while I was playing with this, it gave me some more ideas for string.
Uh, so here's some more sauce for you to to get you your you you
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thinking about uh, you know, what other ways I can use something like string. So, you can write a blog post, you know, automated.
You can, you know, write a LinkedIn post, a tweet storm. um ask it to do trans uh to transform normal
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photos, enhance it, remove backgrounds, you do it studio studio gibli. So the world's your oyster with something like string.
I think that's kind of like the hard part. Uh because you know, how do you figure out what to automate if you can automate everything?
So I just
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included some ideas for you on over here. There's one more automation that most people I think would find really really valuable here.
I was kind of tired of going to Post Hog dot post hog which is our analytics provider for idea
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browser and stripe to see like how we're doing and I also wanted to keep my team updated with our metrics. So I was just like hey could you create a I went to string I was like could you create a daily health report for my business and send it to my team in Slack.
Um I
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literally just prompted it. You can see my prompt here.
I want I want you to look at my analytics for my website in Postto and I want a detailed report of those analytics, visitors, clicks, how many people signed up to my newsletter. Uh I also want you to check Stripe and see how many people paid that day, what
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our conversion rate is. And I want those delivered in a daily summary into Slack channel.
And it did it in like 10 minutes. Pretty crazy.
Pulled up how many visitors, how many customers, how much revenue, and now our whole team is aligned. Um and that's what the workflow
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looks like. Easy.
Uh another workflow is going to be around uh AI ads. So I I started using AI ads and I had a bad
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experience. I was like these aren't really good until I started using this workflow and the problem was I wasn't using it correctly.
So, Arc Ads is the um AI ads uh platform that I've been using
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recently. I'll include a a link to it in the description.
And I created a Gum Loop workflow that that works to basically create high converting ads on ARC ads. And I'm giving away the sauce.
So, one is I I
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would input an ads of a competitor or an inspiration. So, imagine Athletic Greens, AG1, right?
Uh, so they spent they spent millions of dollars on ads. I'll just input like their URL.
Um,
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and what uh what it does is it scrapes all their ads from Meta. it analyzes uh that those ads um and we ask it to uh to create ad those ads
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but for our use case. So let's say we're creating ideabrowser.com ads.
It would be like, "Hey, like I like I like what's going on with these AG1 athletic greens ads, but how do you apply that to ideabrowser.com?" And then I give a context as to what we do. And then Arc
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Ads literally creates the videos from that. It adds it to a Google Drive and then it posts to Slack when it's ready.
So, pretty insane that you can go and take inspiration from
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from ads that are working that people are spending millions of dollars a year on. You analyze what's working.
You apply it to uh whatever it is you're doing and then you keep your team updated uh as to as to, you know, when it's ready.
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So, pretty crazy. Um, and just wanted to share that the last workflow I wanted to share actually has nothing to do with AI, but to me is still still in this world of VI marketing.
Here's how I added 20,000 Instagram followers in 30
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days. And I added thousands of emails doing so to my newsletter.
And I'm going to show you how I do it. I post a short form video and I ask people to comment some keyword.
I'm sure you've seen short form like that. And the reason they're
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commenting, let's say YT is because they can get like the longer form content in their inbox. So they here's my workflow.
Um, you know, I asked them to comment YT. They they uh they say, you know, it
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says, "Hey there, you know, drop your email so I can send you the tutorial." People drop their email. Uh, and they also get the video for where I talk talk more about that.
So, it's kind of a win-win. I get their email.
Uh, it it it
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makes the post go viral. I actually had one post get 124,000 likes a couple weeks ago, uh, on IG.
And what it does is it adds it via via Zapier to my kit.com,
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uh, which is what I use to send email newsletters, uh, personal email newsletters. But it what's cool about it is it tags it per video.
Uh tags it based on what video. So I'll tag it, you know, if it's coming from this video, which is about like how to grow on
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YouTube and Patty Galloway, uh who helped Mr. Beast grow on YouTube and stuff like that.
I'll be like, "Oh, hey, tag it YT YouTube." And then I can send it a specific welcome sequence
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like five email welcome sequence and it could be different than if someone came in from an AI tool video uh because they want different things or someone who came in from a community video because they want different things. So what's really cool about this is you can create
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different welcome sequences two three four five emails based on where they come in. Uh so I really like this flow because it you know generates you know you know the caveat is you need short form that people resonate with.
Um
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but you know if you can do that then this is a really good way to get thousands of emails on autopilot. Um and then have a welcome sequence that builds trust based on what their outcomes are.
There you have it folks. This has been
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the guide to vibe marketing. If this has been interesting to you, share it with a friend.
Get other people's creative juices flowing.