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The last couple months, you guys known me as the co-founder of Local Rank. Um, I've been growing Local Rank like crazy for the last couple months.
But you, what you don't realize is you probably been seeing a lot of our ex accounts popping up on Twitter. It's been
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faceless. And you're probably thinking, is this run by Jackie?
No, it's not. It's been run uh by completely by Peter in the background.
It actually helped us scale to 70K MR. Today, I finally got him to hop on a call.
took like weeks. Um, I don't know what he was doing, but
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he gave us the complete SOP step by step just to show you exactly like the live demo of the funnel. Um, yeah.
So, Peter, anything before we jump right into it? >> Uh, no.
Uh, it should be like a pretty
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simple SOP that everyone can follows and should be pretty high ROI. Um, pretty cheap to start.
So, yeah. Um, should be good.
>> Cool. Yeah.
All right. Um, Peter, do you want to pull up the account, the faces account that's in question?
I think we have a couple of them, but I think it's
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better to show what we've done in the past. >> Okay.
Sure. So, basically, um, the our our main profile or our main niche account that we run is called Boring Local SEO.
So, um, this this account is
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like very niche. So, it only talks about local SEO.
So, this is like tip number one, which is like if you create one of these accounts, just make sure that's niche for your service or product. Um, and if you scroll through, you'll see that like a lot of the like tweets have a certain format.
So, that's tip number
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two, which is like you want to find a winning format and then once you find that winning format, you just want to spam it over and over. Um, and then there's there's like a lot of nuances, which is like just make sure your images are good.
So, um, yeah, that that's like a highle overview. And then oh yeah so so the other key key thing is that um
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with the um tweets um if you scroll through you'll see that at the end of every tweet um we mention that you should comment local rank. So this is key because when someone comments on the tweet then um basically it not only
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boosts the account but all of the people that comment these are all potential customers for your product or service. So basically you get them to comment and then you DM them and then in the DMs you try to find out their painoint and then you sell them your product or service.
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Um and that's like the highle like overview of how this account is run. And then in terms of like how you create the content um one of the like products that we use kind of like the product that we built for this exact like um use case is
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Garen. So I can talk about that later.
But yeah, that's like a high level overview of like how this account runs. >> Yeah.
>> How do we find the uh how did we initially find the winning format? Cuz like this account didn't pop off until like the last two 3 months, right?
Or am
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I missing? I don't know.
>> Yeah. I I mean, so like um this isn't just for local SEO or SEO in general, but like the way that um like tweets work on Twitter is that like there's a certain format that you can use in multiple niches and the um like the step
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by step is first you just want to find a tweet format in another niche that is already going viral and then you bring that into your own niche. So um you can do that by using the um search.
So, this is totally free where you just like search for your um search like any like
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um niche. So, let's say one of the niches that I really like is ecom because these guys have like super hyperaggressive copy and you you can see this one like this guy is doing the same strategy which is like um he he has a crazy hook claim and then he goes over
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like some copy and then at the bottom he says like, retweet, comment, scale and he'll DM um DM it. So this is like one tweet that I would save to put on our actual boring local SEO account.
And then I would just do this over and over in other niches. So ecom is great.
So
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you just scroll through um let's see like uh this one's probably good. So like having a tweet where it like shows money like that actually is a really good um bait.
So this one's good. So let's say also like in the um SAS niche,
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right? So you can just search for like um SAS.
So you search SAS and then you'll you'll see like the top. So just make sure that it's toggled on top and you'll see all the tweets that have gone viral in this niche.
So this one here um
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it's not too viral. Um so yeah, like this is probably something that I would copy as well.
So if you scroll down, you'll see that this almost got 100k views. And this is just a format where it's like how to grow your vibe coded SAS, but like you can probably bring it to like other niches.
So yeah, that's
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like a high level overview of like how you would find these tweets. >> Yeah.
>> Yeah. >> I think maybe using that ecom mic one as an example cuz it fits well with what we're trying to do.
Um could you show us how to rewrite that? Um maybe in like the local SEO space or hell, maybe we
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can do it for this video. Do you know what I mean?
Like we did 70k in the last 30 days. I made a I don't know freaking 20 minute tutorial on how to grow your Faceless X account or some [ __ ] Uh >> yeah.
Yeah. Um so yeah.
So like there's
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like two options. So the first option is like you can do in chatbt which is free.
But like the problem with that is that um it takes a lot of work because you have to bring in all your brand information and you have to make sure that it's in your brand voice just because like on the account you'll notice that like the tweets are in a
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specific brand voice. So like that's like what is very like annoying about using multiple tools so that it it just takes up like a lot of time.
So like one like one of the solutions that is like like available is that you can use Garin. So basically within Garen um you
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would just like paste in the tweet. So uh you just like copy and paste a tweet.
So copy link and you paste it and then now the tweet is here. >> Was that command V?
>> Yeah. Um so you just copy it and then um
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command V and then you just add a AI chat. So this is like the AI chat that you'll be prompting and it'll give you all your responses.
Um, so you just drag it and then one of the um things about Garen is that you can add all your brand assets. So one of the key things about
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um >> Oh, I didn't even know that. >> Yeah.
So basically I' I've already created a bunch of brand assets, but um I'll just create a new one. So uh local SEO um and then you can like have a brand
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description. So like very um Gen Z no emojis obviously like you can go like a lot more specific but I'm trying to go fast and friendly um concise um gives alpha.
So just add all your brand
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information and then do not use emojis be concise. So yeah just create the brand.
Um I think there's an issue with [ __ ] creating brand but um also I'll show you how you do it if you already had this brand asset. So just add a
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brand node. So this creates like the >> we can add a brand node.
Interesting. >> Yeah.
So like um once you connect the brand node then you can create the tweet based off of that brand voice. So use like prompted here.
So it would be like
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create four variations of this this tweet um and I I I'll just show example without the brand voice. So you just like um like this one.
So this is like the so this this gives the AI chat
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reference to to this node thing here. So you click on send and then it'll create four variations of it.
Um and then you can also like tell it to um talk about local SEO, right? So that's that's the other thing.
So you can see that here it
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it made um a bunch of variations for Reddit because I connected this Reddit um brand node. So you can see that I made 12 million in 200 days selling on Reddit.
Um so yeah, there there's like a bunch of examples here. And then let's
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say I want it for local SEO. You can just like um I want the tweet in the um for local SEO.
create four more variations. So you just do that and then
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um after you do this, you can just copy paste this into your tweetuler and just schedule out. So like what I would do is I would find like 20 tweets to base it off of and then I would create like hundreds and hundreds of variations and just schedule out for like weeks and
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months. So just like a one time thing, you do it today and then you have content for like the next four weeks or next month, right?
So that's like the flow and like >> which software do we use? Which software do we use for scheduling?
>> Um we use Typefully. So yeah, there's Typfully, Tweet Hunter, and like a bunch
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of tools. Like pretty much like all of them do the same thing.
We just like use like schedule it um to post at a certain time. But yeah, um I I really like Tfully.
Um so I'll like show you guys actually how you do it. So here are like the the >> desktop app.
What the f my god? Yeah,
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>> I didn't even know that. So um this is like borrowing local SEO.
You can create a drop and then basically here are the variations. So variation one I ranked 47 local businesses on page one in the last 6 months.
>> I see. I like that.
>> So you like copy and paste this and then
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um this one here. So like probably what what you would do is like just um you you wouldn't schedule it one day after another.
Like I would schedule it like one week after another. So like um like maybe in like a week you would have seven um uh different formats.
So I
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would have like this scheduled today and then I will schedule this one next week. So you just like create new draft and you paste it here and then variation three like this looks good.
Paste it here and then variation four you would do this and then just make sure for every um tweet you're also adding an
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image. So basically what what we do for boring local SEO is like we we use the same image which is just the um before and after.
So you can just like copy and paste and and use the same image >> and then in typoly what you can also do is
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>> you can also um autoplug. So this this like a key part which just like when someone comments you want to DM them your lead magnet and then follow up in the DMs.
So just make sure that this is set. Um and then yeah like this this creates like all these tweets really
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fast because um you're just like creating variations really fast and then in Garen like let's say you really like this and then you you click on create four more variations and then while it's generating you can try to find other other tweets that you can try to um like copy. So like this
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one here looks pretty good. Copy and paste this into Garen.
So paste this. So you just paste it and then the the cool thing is that like um these these nodes you can have like unlimited nodes connected to the chat like obviously like you want to keep it as small as
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possible. So like the um like the content is relevant but like here I can just like copy and paste this.
So this is all connected. I can create a new chat and then I can say create four variations of um this this tweet here.
So um we got to fix this to make it like
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auto. So if you rename it, you'll see that in the chat itself, it will also like change.
So you just like add this and then this will in for local SEO. So while this is generating, you can go come back.
Um well, we can go back, but
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like we'll probably fix that. Um yeah, so it's generating and then yeah, like that's the entire process.
You'll see that here are the variations that is created. So like variation one.
So you go and [ __ ] type fully and you paste it. This looks good.
This one looks
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good. So yeah, that's like entire process >> um of creating version.
>> And um you mentioned like the lead magnet earlier like the DM for X or Y or Z. Um in the example it was kind of
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showing uh DM and I'll send you the video. But I think we do something different, right?
We have like some sort of um landing page situation. >> Um >> could you show that flow?
>> I'm not sure. >> Um yeah.
Um I don't have the landing page in like handy, but like um if you
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DM it, like if you comment, we'll DM like the landing page. So maybe you can show the landing page like when like the video is released.
But um let me see if I can actually find it. Is it like slashlp
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or >> might be slash local or >> I don't know. Let's see.
Local. Yeah.
Uh no, not this one. Um >> local hyphen SEO ebook, I think.
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>> Okay. So, yeah, like this is the ebook.
And obviously, like the trick is you want to create a bunch of these legions. And the cool thing is that you can create the legions in Garen as well.
So let's say you find someone else's legion and you want to repurpose it for your
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niche. You you can do that all in Garen, which is just like paste the legion and then tell it to do it for your brand.
Um and then the key thing about the um the legion is that um after you get their um email um this is like critical
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which is like you want to get and farm like pain points that they might have. So basically um you can have a tally form or um form that just ask them like what their biggest pain points are and then like you would use that to think of
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new content to create. So it like creates this flywheel where you create content and then you farm for pain points or issues that the viewers have and then you basically use that to create more content and it creates this like infinite loop where like you have
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unlimited amounts of content. Um, and then also, um, on the thank you page, um, it's like a really good opportunity to like upsell them into a, um, product or service as well because they're like all they're like interested in this free thing.
So like they they they obviously
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want it solved. So instead of having it like a do-it-yourself, which is like what a free legion would be, like you can offer a service or product that um, does it for them.
So yeah, that's like a small tip. Yeah, I think we pushed them to like
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Local Rank Academy, right? I think that's all where all our um Local Rank Academy members are from.
It's 100% from Twitter. >> Yeah, >> cuz I don't I don't even talk about it anymore unless it's from our website.
I don't know. >> I mean, yeah.
Um, so like if if you
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wanted to scale like a school group, like this is probably the easiest way because like all this traffic on Twitter is free and then you would just like sell the um school group on the thank you page. So um that's that's great.
And then also if you grab their email, you
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could nurture them in the in the um email sequence and then sell them like whatever product or service you have as well. >> Yeah, I think you put them on like 30 email sequence.
No, it's like disgusting. >> Yeah.
Yeah. Well, >> receive emails from us forever.
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>> It's like perfect because like in that email sequence like probably um what you should do is like just like break all their beliefs on why they didn't buy in the first place. And then after you break their beliefs, then you try to um like just educate them on like why this is the best opportunity or best thing to
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buy right now. And just add like a lot of urgency why of of like why this product or service will help their life or or their business.
And basically like if you do it in like the next 30 or 60 days, um there's like a really high chance that they'll convert. So yeah.
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>> And so like the funnel we talked about today, um you completely handed it off. You're not doing this yourself, right?
How did you uh create the SOP for like a VA to take over? Cuz I know I know for a fact you're not creating these.
>> Um how do I do it? Well, um I can share
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the SOP later um like in the show notes, but um like basically there's like three three parts of the growth. So like the first part is you just want to follow accounts, especially when you're creating a new account.
So just follow accounts in your niche and then quote
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reply to um relevant accounts in that niche. And then after you get to like 500 or a thousand followers, then you can um just just spam these like DM slashfollow um bait tweets.
And then
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that should grow the account to like um like a,000 to 10,000 followers. And past that, like um any tweet that you post has a chance of going viral because like before you get to like 5 to 10k followers, then um there actually isn't
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enough people to like see your tweet for it to go really viral. So that's like the entire SOP.
I'll like link the actual SOP um in the comments so you guys can also use it. But yeah, um it's like a pretty straightforward thing where like once you get the system, you
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can like create a bunch of these niche niche accounts. Yeah.
>> Nice. And I are we even tracking this properly?
Like how much attributed revenue have we gotten from this? Um I mean it so um in the school group and on
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the book calls I um well actually for like these um for the sales calls I I asked them like like how did they even find out about our our software and probably for like the past like month or
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two months like a lot of these people like haven't heard of me or jockey so they they're like totally cold to product and like all like all these people have seen this Twitter. So like there's there's no face and there's no brand actually to this Twitter.
So like
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pretty much like a lot of them that get on the sales call have come from this free um Twitter account and I know for a fact like a lot of the people in the school group actually didn't know about us before they bought. So it's like really powerful where like even though
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it's faceless like you can create a lot of authority through like the content you create for them to try out your product. So yeah >> nice.
All right. Um I mean now that you've showed the whole playbook from
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viral tweet rewrite funnel optin um people just need to sign up for Garen and then they have to do it yourself or what's like what's the whole situation with uh Garen? All right.
So, there's like two offers. >> Oh, yeah.
For the audience before before Peter gets into this, he believes
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Garen's going to be our biggest product out of local rank, out of trackings, and just about anything else we're going to ever do. He thinks this is going to be the biggest product.
Let me know down in the comment section if you think over or under local rank and trackings. Like,
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you guys already know like rough rough numbers, but what do you guys think? Um, but yeah.
Okay, go ahead, Peter. Okay, so there's like two two options.
So the first option is that you can just try out the software yourself and it's pretty affordable. Um I think right now it's only at like 59 per month and um
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honestly this is like enough content if you're trying trying to like grow one to three accounts. Um it's actually 47 so it's like pretty good deal.
Um, and then the other option is like a done for you offer where we kind of like manage everything where we like create the
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accounts where we like write the tweets, write the emails, write the DMs, reply, whatnot. Um, so I'll like also link this.
So this is like the entire offer. Um, and it goes into like a bit more detail.
Um, this is only for like a,000 per month, but like this is especially
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good if it's like a product that already has PMF and um where like if you try to book calls on like Facebook ads or um are not doing great in terms of going viral on Tik Tok and IG, this could be a new marketing
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channel to test out at least. Um, so yeah, there's like two offers which is like just do it yourself with the software or like a done for you where we kind of handle everything with um this this service here.
And yeah, like right now we're like I think we only have like
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one client and we got them like 3 days ago. So we're we're we're testing the waters on that.
But yeah, those are like the two options. Would you recommend people to go um like raw dog this on their own accounts or would you
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recommend like Facebook? >> So So on on Twitter, I would not recommend this on your personal account just because I think like once people know that you're like writing these spammy AI tweets like it it's it's not spammy but like it's it's like a bit
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obvious that it's too AI right now because like the models aren't good enough to make it really um personable. So, like I like I would not run this on your own personal account, but like I would create a bunch and a bunch of these like um faceless accounts because
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it's pretty much like once you have the system that um once you have the system down, you can like scale it to like tens or 20s of accounts and it's it's it's all free traffic because you could just have like a VA run like all the accounts and like obviously like it would take
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them less than probably like 10 to 20 hours to manage all those accounts. accounts.
So, it's like a why not offer because like you it's like free traffic, right? And X is great right now because it's like growing and Yeah.
>> Yeah. Yo, I didn't know our um our
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recent tweets have been popping off actually. That's pretty crazy.
>> Yeah. Yeah.
I mean, like the uh thing about Twitter is that they like change the algo every other week. So, it's like it's it's hard to get a pulse on like what happens.
So like the main thing is that if you start just like don't quit
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if your tweets don't go viral in like a week or two, right? Like like this like this account here like the tweets did not go viral in the first like two 3 weeks but now it's like like it's not viral but it's like still like like even though it's less than like 500 views,
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like these are super super targeted views where the the like the people that engage with with these tweets are interested in the product or service. And like this is especially good if you have like a high ticket like service.
Like if you're if you're trying to sell like a 2K done for you service like even
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if you get five extra new clients, right? That's like 10k per month with this super loweffort like strat.
So yeah, like I would just put it in your arsenal like just do cold email, do ads, but also add on faceless x accounts. Yeah.
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>> Yeah. Cuz I think um with your example of Jasmine, it's pretty solid.
Um I think we had like a couple like pop the [ __ ] off tweets if I remember correctly. >> Yeah.
2 237 300. So it's not bad.
Um obviously like our other account is like
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a bit more viral. It it goes much bigger, right?
>> Yeah. Much bigger.
But like it it's okay cuz like you can grow 10 of these at the same time using Garen and it's like a why not offer. >> Yeah.
Yeah. Let me sh um let me share my
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screen. Can you turn yours off?
Cuz uh this one I think was like a massive pop off and this one came out of nowhere I believe. >> Yeah.
Like 17K 100 optins.
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And we always ask the VA to comment after every one of these because they get an additional like ping. It's crazy.
It's crazy. But this is manual.
This is manual. Actually sent it over.
That's why it's each one's different. Um but yeah.
Yeah. I think that was pretty helpful.
Um I actually didn't know a lot
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of the stuff that I mentioned today. Um to the audience, yeah, give it a try.
I think if you guys wanted to grow on X, I think that's where most of your revenues came from like historically, right? You don't I don't think you make money elsewhere unless YouTube.
I don't know.
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>> Actually, with my other software, I like only posted YouTube videos. And like YouTube is even crazier cuz like I still get like um sales from my old YouTube like videos.
So like yeah, I would I
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would [ __ ] do it all. So >> yeah, probably have to use uh Garren to come up with like some topics.
But um all right guys, that's it for today. Let us know what else you want to see.
I was trying to pitch Peter on hopping on like weekly where we just chat about AI
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stuff, but he's like daily is too much. Weekly might be even too much.
We We'll see. Let Let me know if you want to see him again.
If he want the guy is way weirder IRL than in like the calls like this. So I think >> I would if you see him more full value
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for the audience right now. Yeah.
No, I mean, you just full shield Garen the whole time, but it is what it is, guys. All right.
Um, >> free consulting, buddy. >> Like the video, subscribe, ask uh DM Peter.
I'll have his like stuff in the
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pin comment in the comment section. If you have any questions about Garen, if you want that done for you, if you want the software, go ahead.
All right, guys. That's it.
Appreciate you guys for tuning in. Any final words, Peter?
>> Uh, nope. Just buy Garren twice.
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Wow. All right.
Um, definitely. All right.
He's probably not coming on again.