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Do not start YouTube automation. Imagine that you've just watched your 47th YouTube automation tutorial, and you're convinced that this is your ticket to financial freedom.
So, you spend $2,000 hiring editors, script writers, and voiceover artists, and you finally launch your faceless top 10 channel. And
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6 months later, you've made a whopping $127 from AdSense. You spent $8,000 on freelancers, and you're deeper in debt than when you started.
And let's say your channel gets copyright stried and banned. Everything that you worked for can literally be gone like that overnight.
And listen, I know this isn't
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what you want to hear, but I'm going to make a promise to you that I'm going to try to share with you the whole truth behind YouTube automation that other videos on this topic do not share. There's so many of these easy make money on YouTube videos out there, but this is
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not going to be one of them. And listen, I know even in the past I sometimes haven't taught the best things, but as I've learned, I've learned that YouTube automation in of itself is not the best business model.
I'm going to be sharing with you things that other YouTube automation gurus will never tell you. 99% of people are doing this completely
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wrong. They're picking the worst possible niches, relying on the slowest monetization method, and they're burning through cash faster than a crypto crash.
By the way, if this is your first time here, my name is Matt. I've taught over 11,000 people how to build YouTube businesses.
My own channels have
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generated me over $5 million in revenue, which got me this award, not from AdSense, but from the strategies that I'm about to show you. Now, just because I've gotten these results, it doesn't mean that you will.
YouTube is not easy. It does take work, and there's no get-rich quick schemes out there, no matter what other people tell you.
There
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we go. Now, we've gotten rid of all the unserious people.
And let me share with you the issue with YouTube automation. So, let's take a look at this hypothetical woman named Sarah.
Sarah watched a YouTube automation course and decided to start a channel about life hacks. Sounds smart, right?
I mean, life hack videos get tens of millions of
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views on YouTube. It's pretty easy content to make.
What could go wrong? Well, 3 months in, say Sarah had 50,000 views and made $23 from AdSense because most of those views were unmonetized in the beginning.
Plus, even when it gets monetized, it's not making a lot of money. And here's why.
Sarah fell into
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the biggest trap when it comes to doing YouTube automation, which I like to call the commodity niche trap. When you're making content about scary stories, life hacks, or top 10 lists, you're competing with the thousands of other faceless YouTube channels making the same exact
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content. And that's not even the worst part of it.
These niches attract the wrong type of audience. They attract viewers who want entertainment, not buyers.
These are what I like to call scroll and bounce viewers. These will never be a customer.
They're there to watch a video and leave. Most of the
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successful creators that I work with who actually make big money on YouTube do something completely different, which I'm going to share with you in just a second. But first, let me just give you the real kicker.
And this is the reason why YouTube automation usually completely falls apart. It's what I like to call the AdSense addiction.
So many
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people are obsessed with making AdSense revenue. And I get why they are.
AdSense is YouTube putting ads on your videos so you can make a percentage of that revenue. Sounds great in theory.
YouTube is one of the only social media platforms that actually pays people directly. So it sounds awesome, right?
I
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mean, some people think like I can just make videos and make money back from AdSense. And there's some creators who do that successfully.
But all of the biggest YouTube gurus out there who are saying that you can just easily make $10,000 per month from YouTube ads never show you this math. Because in order to make $10,000 per month from YouTube ad
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revenue at a $5 RPM, meaning you're making $5 per,000 views, you would need roughly 2 million views every single month. That's 66,000 views a day.
Do you know how long it takes and how hard it is to build a channel to get 66,000
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views a day? Meanwhile, I personally know creators making much more than that, getting way less views because they're not relying on AdSense at all.
YouTube ads are just like a bonus way of making money. And whether they go up or down, it doesn't matter to the people
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who are doing this the right way. And that's why traditional YouTube automation fails.
You're building somebody else's business, which is YouTube's business, instead of your own. Now, I'll go over what they're really doing in just a second so you can see how people are actually making big money on YouTube.
But first, here's where
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things get just incredibly painful. Most people starting YouTube automation hire a team.
They hire a script writer for $50 a video. They get an editor, which can cost $100 per video.
They get a voiceover artist for $15 a video. And they might get AI to do that as well.
But then they get a thumbnail artist,
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$15 a video, and that's $180 give or take before they've made a single dollar back. And if you're posting three times per week, that's over $2,000 a month in expenses.
And to break even with AdSense, you would need 400,000 views per month at that $5 RPM. And obviously,
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all of these numbers are hypothetical. They fluctuate depending on what niche you choose and everything, but I'm just trying to really stress a point here.
Not many people get 400,000 views per month anytime soon after they start a channel from scratch. Now, here's what the successful people do differently.
They start lean and they scale smart.
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I'll tell you exactly what they do in just a second. And I'll break all of it down and I'll give you what the real solution to this is.
But first, I want to tell you something that 99% of YouTube automation courses will never tell you. And that is that you are building your business on rented land.
What happens when YouTube changes its
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algorithm? What happens when you get demonetized for no reason?
What happens when your niche becomes oversaturated? I've seen people go from making thousands of dollars per month to only a couple hundred overnight because of algorithm changes.
their entire business was dependent on YouTube traffic alone.
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Now, the smart people, they do something completely different, which I'll be sharing with you in just a second. Because the biggest question you probably have right now is if YouTube automation is broken, what should you do instead?
What is the actual solution to this? And what would I personally do if
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I was starting again from scratch today? Instead of YouTube automation, I want you to think of becoming an actual creator entrepreneur.
And in order to do that, I put together a realistic three-step framework that you can follow that addresses all of the biggest
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problems with YouTube automation and solves them. And that starts with step number one, which is picking a problem niche.
I like saying it like that cuz it rhymes. It's actually niche, but a problem niche.
So instead of doing entertainment niches like everybody else
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on YouTube does, pick niches where people have expensive problems that they're willing to pay to solve. Think business, health, relationships, personal finance, productivity, or developing any skills that anybody wants to learn.
This solves the commodity
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niche trap that I see so many people fall into. So instead of focusing on education, the successful people that I work with, I see a lot of them focusing on education.
Instead of just focusing on going viral, their entire focus is just on creating valuable content that
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actually gives value. And instead of competing with everybody out there in a race to the bottom of who can just remake the same old top 10 video for the hundth time, they dominate their little specific corner of YouTube.
So, I recommend asking yourself, what $1,000 or more problem can you personally
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solve? That is your niche.
And not every single problem is financial either. For example, people have problems in their relationships.
And if you have a relationship problem and you get a divorce, that could be worth hundreds of thousands of dollars. So think about how you can quantify problems even if they
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don't seem to be financially related in a financial way. And I recommend trying to find a problem that costs people on average either in terms of their time, their money, their energy, at least $1,000 or more.
This can be things like productivity, getting a job that you might already have that you can help
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people get a similar job. Basically, look at what people have asked you to help them with based off of your own personal experience, and that could be your niche.
Now, you might be saying, "Matt, what if I can't solve a problem? What if I'm a complete beginner?
I've got no skills. What in the world am I supposed to do then?" If that's you, I
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recommend looking at yourself like an information DJ where you're going to take information that's already out there. You don't need to be an expert and then DJ it or remix it in your own way to make something new and something even more valuable.
Because at the end of the day, everything is a copy of a
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copy of a copy. There's a video on YouTube that's really good about this where it talks about how everything is a copy and that includes your favorite songs, your favorite YouTube videos, your favorite movies.
It's all built on other things that other people have made at the end of the day. The thing is, you don't just want to rip those people off,
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but you want to put it together to be something new and something more valuable. For example, if you're recreating a video that's already been done a few times on YouTube, you can take the best aspects of the top three videos that have already done a video on that subject, put all of the best parts
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of those videos into your own, and you will have a video that's better than those objectively, and you could also even answer questions that were asked in the comment sections of those original videos as well, even if you're not an expert at all. Step number two then, is to create the minimum viable channel.
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And what I mean by this is to start just yourself in the beginning, especially if you can't afford to hire other people. Just start with you, your knowledge, and or reference videos on YouTube, and basic equipment.
Literally just use your phone, use some free editing software, something like iMovie if you're on Mac,
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or Cap Cut, which is pretty much free, but you can also get their $10 a month plan if you're on Windows. Heck, you can even edit on your phone if you want to.
And use your phone for all of this. Your first 10 videos should just be trying to give as much value as you possibly can for as cheap as you can.
And I recommend
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just focusing on one to three videos a week where each one just solves a specific problem that people have. And each video should naturally lead to a paid solution to that problem.
Whether it's your own product, service, or even an affiliate one that you partner with. Now, you might be saying, "Matt, what if
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I can afford to hire people? I mean, what if I already have money and I just want to hire people to do it for me?
Does it make sense in that particular situation? And I would say that you can do that.
Feel free to be my guest. But keep in mind that it's not guaranteed
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that you're going to make that money back. There's a good chance you end up losing that money, especially if you don't stay consistent with your channel.
You don't upload as consistently as you thought you might. Just keep in mind that it's always a risk if you're going to be paying people to make the videos for you.
So, only do it if you're
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willing to take that risk. And step number three is to monetize from day one.
And the secret is building what I like to call a value first funnel where every single video solves a real problem, builds trust, and naturally leads viewers to a paid solution. You do
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not want to be waiting for millions of views to hypothetically make some money. You want to set yourself up for potentially making money from day one.
So, usually on YouTube, people have to wait to get 4,000 hours of watch time and 1,000 subscribers in order to qualify for the partner program. Don't
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do that. That is not what I recommend.
I recommend selling something from your channel from day one so you have the potential of making money from day one. Now, I'm not saying you're going to immediately make money the first day you start your channel.
Basically, no channels do that. What I'm saying is to set yourself up so you don't have to
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wait to get monetized. And your goal should not be viral videos.
There's channels that barely get any views that make insane amounts of money. Your goal should be profitable videos.
For example, a video with a,000 views that makes $500 in sales is infinitely better than a video with 50,000 views that
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makes $100 in ad revenue. Now, not every video is going to make you $500, but you get the point.
The smart creators that I've seen use YouTube as a traffic source and not their entire business. They're doing things like building email lists, creating their own products, and developing multiple revenue streams.
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Look at someone like Ali Abdoll for instance. Yes, he makes money from YouTube ads, but the real money comes from his courses, his newsletter, and his affiliate partnerships and sponsorships.
Even if YouTube disappeared tomorrow, he'd still have a multi-million dollar business. And I
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personally try to do the same exact thing. I've got courses, software companies like Tube Magic and VidAi, and recurring affiliate products that I've promoted over the years that people are still subscribed to that are still paying every single month for that I'm still making money from.
Now, I know what you're thinking. You're thinking,
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"Okay, but the whole reason I was thinking about doing YouTube automation in the first place was because I didn't have to appear on camera. You're giving me examples of people who do show their face and who do get in front of a camera.
What if I don't want to do that? Can I still succeed?" And don't worry, the truth is you can still succeed
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perfectly fine with completely faceless content. Most of my personal YouTube channels are faceless.
You can do things like doing screen recordings, animations, simple slideshow videos, AI generated videos. Now, if you do it right, don't just generate AI slop that you put on YouTube.
Make sure it
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actually solves people's problems and gives value. And even stock footage can work incredibly well for this.
There are tons of ginormous channels that make a lot of money that are completely faceless. If you do want to show your face, that's perfectly fine.
Or you can do like what I do and do both. The key
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is just solving real problems because at the end of the day, the numbers behind your screen are actual real people who have problems in their life and they want to get those problems solved. And you want to target those real people who are looking to pay for real solutions.
Now, you might also be saying, "Okay, Matt, that's perfectly great, but how
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come I see all these entertainment niches on YouTube that are getting millions of views, that are doing just incredibly good? Aren't they proof that that's still working?" Like, check out this channel called Nuk's Top Fives.
This guy just does like scary top five and top 10 videos that get millions of
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views. This channel is getting 8 million views per month at the moment.
And that's a lot of money from ad revenue alone if this channel is monetized. Isn't this proof that this can work?
This guy's selling nothing from his channel aside from a few merch items that he's got that barely probably makes any money. And yes, I admit this channel
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could be making great money from ad revenue, but the reality is that this channel could get demonetized tomorrow. And aside from the channel itself, what brand has it actually built?
Don't get me wrong, I think there's a lot of value in channels like this. No disrespect to Nuke's top fives, by the way, if you're
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out there watching this Nuke. But I'm just trying to really stress the point that my biggest recommendation to people is to do channels like this.
Second, here's what I mean. If you're going to do a channel like this, it can certainly work.
You can certainly potentially get millions of views over time, but the key
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words there are over time. It takes time to build a channel like that because you have to build your channel up slowly and gradually to the point where you're getting millions of views per month.
I still think there's value in these types of channels. There's no doubt about that.
But I recommend first starting
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with a problem solution channel. And then you scale to multiple of these problem solution channels, all solving problems, selling people on a solution, and they all link together with each other.
So you can link to some of your other channels through your end screens and so forth. So when one channel blows up, your other channel blows up and your
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entire YouTube empire is growing. And then once you already have an empire, you're already making a lot of money, you can put some of that back into investing in entertainment channels that you are passionate about, niches that you're actually interested in, and videos you would watch anyways.
Because
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at that point, you're doing the world a net good by producing content that maybe other people aren't making on YouTube, giving people value, and so forth. And if you can make some money over that and make it into a self- sustaining business over time, that's epic, and you can certainly do that over time.
But do it
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second after you've made money. That's at least what I personally would do.
Feel free to do what you'd like. I'm just trying to help that one person out there that might have been like me in the beginning and they saw these entertainment channels and they went into it thinking that that's the only way to do this.
It's not. And now you might be saying, Matt, are you saying just do YouTube for the money then at
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that point? That's not what I'm saying at all.
What I'm saying is give value to the marketplace so you're actually helping people. And by doing that, you will make money.
And you take that money and you reinvest it in channels that you are truly passionate about that might be entertainment focused on topics that
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you've always wanted to see yourself and on videos you would watch yourself. Cuz like let's say you, you know, pay people to make a faceless channel for you and you're genuinely interested in some of the topics that that channel's producing.
You could watch the videos yourself as a fan. I mean, I think that's pretty cool.
Now, I know the
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biggest question from this video is going to be, "Wait a minute. Didn't you teach YouTube automation like the kind you're telling us not to do before?" And yes, you are absolutely right.
I did teach traditional YouTube automation. I showed people how to create top 10
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channels, scary story channels, meditation channels, and yes, entertainment focused content. But here's what actually happened.
I watched my students. I saw the ones that got the biggest results out of everybody.
And I realized that most people were inadvertently going down a path that
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while it still was good, it wasn't the best possible path. And let me be 100% transparent with you.
My first successful channel was actually a top 10 facts channel, purely entertainmentbased. And when I got that channel up to making $30,000 per month
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from ad revenue alone, I thought that I've cracked the code. But then YouTube changed its algorithm.
Overnight, my views tanked, dropping over 60%. My income went way down and I had people to pay.
I had no email list. I had no products I was selling and I had no way
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of reaching my audience directly. I was completely and 100% at YouTube's mercy.
That is when I realized that there was a fundamental flaw to what I was doing. And yes, I had tons of people succeed with what I was teaching.
But I found an even better way. And the way I found
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this way is I was experimenting, trying out different channels. and I launched a tutorial-based channel where I solved problems for people.
This channel started off completely faceless and within three months of starting this channel, I got up to the point of making $27,000 in a month, which took me years
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to get to that point with my purely entertainmentbased Faceless channel. Now, I can't guarantee that you're going to make anywhere near this much.
Don't think that within 3 months automatically if you do this, you're going to make $27,000. I'm honestly just trying to share my experience.
But when that happened,
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that's when it clicked for me. The entertainment model is broken because you're competing for attention.
You're not solving problems. Your audience has zero buying intent.
Your audience doesn't really, frankly, care about you. You're building YouTube's business instead of your own.
And you have absolutely zero leverage when things go
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wrong. So, the old me would have told you to make a top 10 scariest places on Earth video and just hope it goes viral.
And I would have given you all the best tips and tricks and my best secrets for going viral as well. So, maybe it would.
But the new me tells you to make a video
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like how to overcome your fear of public speaking in just 30 days and then sell a $97 course at the end of it. It's the same effort.
It's the same time commitment. You're making these videos anyways.
But one option builds a real business and the other not as much. So yes, I taught YouTube automation wrong
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before and I'm admitting that publicly here right now because your success matters more to me than my ego. Now, if you want some help with doing YouTube this new way, I've actually launched a program called Tube Accelerator, which helps people implement this.
If you're interested in that, you can schedule a call with my team down below at the link
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in the description. And this is not just a course.
This is an actual program where you get access to a coach, potentially access to me depending on the level that you join this at, and potentially even connected with my content team. The link for that is below if you feel like that could be a right fit for you and you're ready to actually
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invest. But if you can't afford to work with me, I still want to make sure that I give you as much value as I possibly can.
I don't want you to just watch this video and then do nothing with it. I want you to take action ASAP.
So, here's a step-by-step checklist on how to get started with this this week. Step number
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one is to take these immediate actions. Choose a problem-rich niche or niche.
For example, business, health, personal finance, productivity, relationships, skills. Identify a $1,000 plus problem that you can help people solve and create your first revenue generating
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video idea. Step number two is to start building using the tools that you already have.
Use basic equipment like a computer you already have, a phone you already have. Over time, you can invest in better gear if you need to.
Plan out at least one video a week, ideally three, that solves specific problems.
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And then you can even consider creating a simple digital product that helps people solve that problem more in depth. something like a short course that you sell for $100 to $500.
Step number three is to monetize from day one. Do not wait for 1,000 subscribers to start selling from your channel.
Add a call to action
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in every single one of your videos that you upload that offers a paid solution. And step four, stay consistent with this.
Don't give up just cuz you don't get a million views in your first month. 90% of channels don't do that.
We can set your channel up to have the best chance of success it possibly can. And
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if you work with me and my team, we can certainly help you do that if you want to. If you feel like I've given you value here so far and you're ready to take that leap of faith, I'm always here for you if you need me.
But otherwise, I'm just going to be making the best possible videos I can possibly give you to give you as much value as I can
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possibly give you for free here on this channel as well as always. And something I thought that you might find kind of valuable actually since we're at the end of this video is a video that goes over some of the niches I recommend avoiding because a lot of people when they do
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YouTube, they just choose a niche that has such little potential that could get them banned, copyright strike, whatever. And I recommend choosing a niche where you don't have to deal with that stuff.
It just makes YouTube so much easier. Makes it so much more fun.
If you're interested in that, you can check it out next to me actually right here. Um, I'll
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have it linked up on the screen. I'll try to put a link down in the description as well.
My name is Matt Par by the way if this is our first time meeting. If not, always nice to see you again and hopefully I'll see you within this video right here or just on the channel maybe with even within tube accelerator.
See you there.