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if you're looking to start a Tik Tok account in 2024 and you want to grow as fast as possible then this video is going to help you out if you don't know me yet welcome to the channel my name is Mike Yanda and I help creators and entrepreneurs to grow Their audience and make money on Tik Tok and when I first started on Tik Tok I struggled with all
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of the typical issues of being stuck in 200 view jail and feeling like the algorithm absolutely hated me and I listen to all of that BS Guru advice and none of it worked so I want to clear up all the confusion out there around the algorithm and the conflicting advice that you're hearing and give you some simple actionable steps that you can
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take to set up your account and grow on Tik Tok now it all starts with choosing a topic for your account and this is where you're going to want to grab some paper and a pen and start taking notes because this is some really important stuff it is important that you actually choose a topic for your account and don't just post about whatever it is
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that you want to post about because the way the Tik Tok algorithm works and the way that you get the most out of it and feel loved by the algorithm is when it can figure out what your account is about that way it can go find the people that are interested in that topic
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because then what happens is it shows your videos to people that actually like those kind of videos so they watch your entire video you get a ton of watch time and that is what determines how many views that you get on Tik Tok the more people watch your video to the end the more they engage with your video the more views you're going to get and so
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everybody gets these kind of standard 200 views what people call the 200 view jail and really what that is is those are sample viewers for Tik Tok to basically grade your video and decide is this a good video and should we show it to more people and if your video does well they keep pushing it and they push
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it more and they push it more and as long as it's performing like that's how you can get that viral video but when it doesn't do well with that sample audience you get stuck that's how you get put in jail and the most common reason that these videos get stuck in 200 view Jael it's because the algorithm doesn't know what you're about and if it
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doesn't know what you're about it's usually your fault because you're posting about a lot of different things and so you want to choose one topic for your account that way the algorithm can categorize you and give you more views now I understand you might be like well there's a lot of things I'm interested in I don't want to be stuck into one
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topic forever and I'm going to explain how you get around that and how you avoid that problem here in a minute but first we have to pick that initial topic to get traction and when you're picking a topic you don't just want to pick anything I'm going to recommend that number one you pick a topic that you
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have personal experience with something that you are very knowledgeable about it's very easy for you to create content about something that you're excited about not something that like you just want like oh it looks like people are getting a lot of good views with that topic that's what I'm going to talk about that never works for anybody the topic for your account needs to be tied
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to personal experience and then beyond that I would highly recommend that you try to choose a topic in what we call the Eternal markets now if you've never heard this term before the Eternal markets there's actually four Eternal markets they're going to be health wealth relationships and happiness and they're called The Eternal markets
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because people are always interested in this stuff this actually came from like the marketing world the sales world because any products within those Eternal markets are the ones that always make money they're the Sure Fire bets but this concept of Eternal markets also
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applies to content creation because if you're creating videos about wealth or relationships or happiness or health like those things people want to find more about that's why content about how to lose weight or how to make money or how to find you know your significant
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other those things do really well and so if you can choose a topic in the Eternal markets that you have personal experience with maybe a problem that you've solved for yourself like you lost 50 lbs and now you're showing people what you did like that is going to be the best thing you can do for your account now we still have this problem
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that you might be looking at going well I don't want to talk about this one thing for the next 10 years or for the rest of my life and I get that like I wouldn't want that either and so that's why the second thing is it's really important to build your account as a personal brand you'll notice that like my account is my name because it gives
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me the flexibility to Pivot over time as my interests change and I knew this was really important for me because I actually started my first online business back in 2013 when I was in law school and I was doing the whole weight loss thing I was actually an online fitness coach after having an incredible
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transformation of my own and I was building that business and I was getting clients by running ads on Facebook and talking to people on the phone and then closing them into my programs and after doing that for a while and building a very successful business I started having all of these other coaches in the
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fitness industry that were reaching out to me and they're like how are you doing this can you help me out and that was how my agency was born I started running Facebook ads for all of these coaches and that business eventually grew to the point where I was able to leave my legal career and become a stay-at-home dad and
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a fast forward through my story as I built this digital marketing agency and I was working full-time and providing for my family I had a lot of other people that were interested in like how I was making money and so I was able to create an online course and make a million dollars in the first year teaching people how to become digital marketers just like I did and since then
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I've helped people make courses I've helped people grow Their audience on social media I mean just in the last year been able to grow this YouTube channel helping people learn how to grow on Tik Tok like I did for myself and did for my agency clients and so that's like the speed version of all the things that I've been interested in in and have been
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able to accomplish and create content about over the last 10 years and so you are going to have that same kind of Journey you're going to learn new things you're going to be interested in new things you're going to see new opportunities and you'll want to be able to Pivot and that's why having that personal brand is so important because
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when you use your name and you're creating content and you're on this journey of becoming the go-to authority the person that is known for this one particular thing they're also getting to see your face they're getting to hear your voice they're getting to know you they're going to like you they're going to trust you and so if you start to Pivot over time because you've built
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that relationship you've built that personal brand some of the people aren't going to follow you onto the next stage of the journey but a lot of them will so having that personal brand gives you flexibility over the years now you don't have to to do this but it's called social media for a reason so if you're showing your face and you're talking on
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camera you're going to be able to build that relationship and you're going to be able to grow faster than all of these cookie cutter AI generated you know faceless channels that people try to do now that we got that out of the way let's talk about setting up your profile and I specifically want to talk about your username and your account name because these things are pretty
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important and the first one is your username which is like your chat handle so for me it's hey Mike Y and really this one it doesn't matter what you do it doesn't have any impact on your ability to grow or anything like that you just want it to be recognizable so like I mentioned I like going the personal brand route I think you should use your name that's why mine says Hey
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mik y if you're able to just use your name that's great but the key thing is that any social media profile that you have you want to try and use the same channel like the same handle you want to have that at hey Mike y for every single one now your account name on the other hand is what's at the top of your
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profile and whenever you post a piece of content it's going to be shown above like the description of your video and this one is important because it's your only SEO opportunity on your profile and if you don't know what SEO is it just means search engine optimization which is a big fancy way of saying that if
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people search a particular keyword you can rank for it and show up inside of those search results so what we want to do when we set up our account name is put our name but we also want to put a keyword that we want to show up in search for for example if you are an online fitness coach you might want to have the keyword fat loss coach or
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weight loss coach inside of your account name and the reason for this is because let's say somebody goes on Tik Tok and they search fat loss coach and then then they go over to users the people that have that in their account name are actually going to be the ones that show up and so this is a really good opportunity to get discovered and potentially even get clients if you're a
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business owner so the format that I recommend for your account name is actually just your first name and then that like vertical bar and then whatever keyword you want to show up and search for the next important thing that you need to set up in your account is writing your bio and this is important because it lets people know why they should follow you and I think the big
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mistake that people make with their bio is that they make it about them they make it about their credentials the things they've accomplished that kind of stuff instead of making it about the viewer and I want you to think about what happens on Tik Tok you have a video maybe of a viral video like gets a bunch of views and somebody watches and goes
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oh I really like this and then they click on your name to go check out your account and what they're trying to do here is see like oh am I going to like their other videos is this somebody that I want to follow and so you need your profile to be the advertisement it needs to be the billboard that says to that viewer oh yeah I need to stay here I
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need to follow this person I want to see their content more often and so I recommend that you do in your bio is that you write something called a help statement which basically says like my content helps people in this way or helps these type of people achieve this kind of thing and this is a great way and a simple way to write your bio
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because it makes it about the viewers that way when they look at your profile they're very clearly able to see why somebody should follow them and what the content is about so they can make that decision so to give you an example from one of my clients Jason you know his help statement is that he helps men get shredded without cardio right and so
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it's basically okay if I'm a guy and I don't have the time or just freaking hate running but I want to lose weight like Jason's your guy and so when you see that it's very appealing and it's very simple and then if you look at my bio it says helping educational creators to grow Their audience and create income
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streams and that's pretty much the gist of it like if you are an educational Creator or you're a coach or a digital product Creator anything like that you know I'm here to help you grow your audience get more views get more leads and turn them into sales turn them into money so spend some time on the Buy and really spend some time thinking about
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what is your account going to help people with what are you becoming known for and the great news is that you can experiment with this you can always change it there's a good chance you might be watching this video and I have a totally different help statement because I tinker with this thing all the time now another big part of your bio is your link and you may not have this right now because you need a th000
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followers in order to get that link in your bio now if you don't have a th000 followers and you do have that link that means you're set up as a business account and you don't want that you want a personal account so I want to take some time to talk about the really important settings that you need to successfully grow on Tik Tok and so the
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first setting as I already mentioned is that you need to have a personal account there are actually two types of accounts on Tik Tok there's the business account which allows you to get a link right from the beginning when you have zero followers and then there's a personal account which you have to wait until you get to a th000 followers to get that link but it allows you to do a lot of
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other things like use commercial and trending sounds in order to grow your account and so we want to use that personal account even if you are a business owner like me all the business owners are using creator accounts unless they're selling physical products on Tik Tok shop and so the way that you're going to do this is you're going to go
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to your profile you're going to click on settings you're going to go to account and then you're going to make sure that the toggle is set to a personal account not a business account okay and it can be a little bit confusing so make sure that it looks like the one on the screen but those are not the only settings that we want to make sure that you have in
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place on your account we also want to make sure that you have a public account which it should be by default but you just got to think about this like you don't want a private account you want to get views you want to get discovered by other people so you can grow your audience grow your following so that one's pretty obvious but one that's a little bit less obvious is that you want
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to turn off all of your share settings so if you go to settings under privacy it's going to say suggest account to others and you want to turn off your Facebook friends and turn off your contacts there's also going to be an option to sync your contacts and Facebook friends and you want to turn off all of those options and the reason
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this is important goes back to the very beginning of this video when I was talking about the algorithm and how it tries to go find the people that are interested in the type of videos that you create and showing your videos to those people so you can get the bigger watch time and you can get the views having these settings off allows the
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algorithm to more effectively do that but when you have them on it kind of ruins things because when you have it on and it's sharing with your contacts and your Facebook friends now you're creating a video about how to grow on Tik Tok and it's showing it to your grandma and your best friend and people that don't care about whatever the niche
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is whatever the topic is that you talk about and sure your grandma's probably going to leave some like embarrassing message like being like way to go honey but that isn't going to help you get views because since those people are not interested when they serve your video they're either going to swipe past it or they're just going to give it like a real basic like but they're not going to
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watch the video all the way through and that is what's going to help your account now that we have our settings figured out our account is set up it's time to start creating content but before you do there's a little bit more work we need to do do not start posting whatever the heck you want on your Tik
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Tok account let's be strategic about it let's make sure that we're posting videos that have a higher chance of getting the big views that are going to be more interesting to your ideal viewers so you have a greater chance of going viral in growing faster and the way we do that is through content research unless you're a big time
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Creator just posting whatever you think is a good idea is a really great way to get stuck in 200 view jail just have like dozens of those videos that are stuck at 200 views and no videos going viral because the reality is you're a new Creator you don't know what works on Tik Tok you don't know the platform as
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well you know and you probably don't even know your audience or your niche as well as those big creators in your space do and so what we want to do is we don't want to guess we want to go find proven ideas and make our own versions of them and we do that by doing content research and studying the other creators on the
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platform that are talking about our topic and are already doing well now that doesn't mean that we're going to copy it just means that we're going to take that idea that format that hook that has done very well for them and we're going to make our version of it and so my recommendation is that you spend 10 to 15 minutes every single day
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just looking up terms in your Niche like the the topics that everybody talks about that you would potentially do videos on and look for the best performing videos in particular look for Gateway videos these are the ones that are big outliers for particular creators that mean that there's an opportunity
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for you to have a bigger than normal you know success rate or view rate with that video for example if you train dogs and you're making a video about how to potty train a puppy something that I am dealing with right now it isoo it is not easy you're probably an expert in that like you know all the secrets all of the
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tricks but what you don't know is like what are the things that people are actually searching for and like what are the the topics or the hooks that are already working on the platform so you're going to want to search like potty training puppy and see what videos are doing well and if you can find a Creator that's getting 500 views 1,000
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views 2,000 views like every single video they're like they're getting decent views but then they have a potty training video that gets 30,000 views that is a gateway video and so you want to study that video like what is it that they're saying at the beginning that's your hook is there any text on the screen how long is the video like what
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are the things that they're covering and then you want to go and make your own version of that and if you start to do this for every single video that you do you're going to really learn the platform and you're going to start to recognize the patterns and understand okay these are the types of videos that work really well and these are the ones
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that don't and here's why because you're going to see the commonalities you're going to see the topics that come up over and over the questions that people are asking over and over and then as you have more success you get more engaged engagement on your videos you're going to start having your own videos breakr and then you can recycle those you can
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make new versions of them you can make videos on similar topics you can reuse your own hooks you're also and I'm a huge fan of this like you're going to start getting a ton of comments on your videos and I you know have found that's some of the best ideas that I get because you can actually respond to that
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comment and just record a video response and these videos tend to do really well because one if somebody's asking that question there's probably dozens of other people in your audience that have the exact same question but the other thing is that in addition to that sample audience of 200 views or more that
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you're going to get your videoos also going to be shown to everybody that watched that original video that the comment was from now that doesn't mean it's going to get the same number of views as that video did if it was a viral video but it gives your videos a little bit of a boost so those reply videos are awesome the point here is
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that you can guess with your content and you can be frustrated when it doesn't work or you can spend a little bit of time studying the platform to to learn what does work and kind of emulating or taking inspiration from successful videos to increase your chances to hit
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that Tik Tok Lottery of the viral video or just to break out of that 200 view jail and start getting views faster now there's one other thing that you can do when you're first starting out to like help your videos be more successful and it's not about hashtags it's not about posting frequency or posting times or
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any of those little hacks and things that people talk about that are supposedly supposed to get you more views cuz most of those things don't work and they don't matter the one thing that does matter is how you package your videos and when I'm talking about packaging your videos I'm talking about the things that you can do to get
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somebody to stop scrolling and actually watch your video because most people lose before anyone ever sees their video because their video is being served to that sample group of people but so many people are swiping past their video
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before they hit that 200 View You Know sample size audience that even if they get good watch time and retention their video is not going anywhere because the algorithm has figured out that that video is not interesting to enough people and so goal number one is just stopping the scroll
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and that has everything to do with your Hooks and the first way that you can create a hook is your verbal hook and this is what most of like the gurus on the platform they're talking about you need to have a good hook they're talking about the first thing that you say at the start of the video to hook the
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viewers attention and keep them watching and generally you're going to want to have you're going to want to hit on like some sort of like pain point or problem that the person on the other end is is is you know dealing with or you want to create some curiosity if there's something like really interesting or shocking that's going to grab people's
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attention and get them to watch beyond that like first 5 Seconds of the video that's what the verbal Hook is but there's actually something even more important than that verbal hook and that is your visual hook and not a lot of people talk about this and it's really simple when we talk about a visual hook we're really just talking talking about putting some text on the screen above
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your head at the start of your video and the reason this is so important I want you to think about like how most people are using Tik Tok right they're sitting on their couch they're just chilling they're just mindlessly scrolling on Tik Tok while their wife is watching some stupid show like Gray Anatomy or old people Bachelor whatever it is that she
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watches and so they're they're not focused they're just scrolling until something catches their attention and so they're not hearing what you're saying most of the time they probably have their phone on silent and so it's the text it's the visual stuff that grabs their attention and gets them to stop scrolling because they're like oh this
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is a video I need to watch and so when you do things like have that visual hook that text on the screen to get them to stop scrolling and then you have a good verbal hook at the beginning of your video you do things like use the auto captions so that way they can read and they don't have to listen you are
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greatly increasing your chances with the packaging of the video to get somebody to actually watch it and then watch it longer so these are simple things that everyone can do to have a competitive of Advantage because most people don't do them it's the Paro principle right it's the ideas in the packaging are the 20%
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of the things that you can do that are going to get you the 80% of results and so it's going to allow you to grow faster and you can figure out all the other stuff later because those are minor optimizations that aren't going to be as big of a deal now doing all of this greatly increases your chances to get views and go viral but the reality
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is most people are going to struggle when they first start out and that's okay because you're learning a new skill and it's going to take take time and practice for you to get better as a Creator but I want to help you avoid all of the stupid crap that we all deal with and all the stupid mistakes that we all make when we're first starting out so I
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want you to watch this video next where I'm going to be sharing 19 things that I wish I knew when I was first starting out that way I could have grown faster