🚀 Add to Chrome – It’s Free - YouTube Summarizer
00:00
hey everyone it's neil patel here and i'm coming by adam from viewership hello everyone and on this week's q a thursday video the question is this one is from yusuf and i want to thank everyone else who's left comments it really helps us out a lot so thank you for that uh this is from yusuf he wants to rank for a
00:15
really specific keyword and as you just said it's better than to do that than make a full detailed article about that sorry i didn't catch all that but what about the internal links that refer to other articles in my blog one of the key words is long winter codes so yusuf is wondering should how should he be using
00:33
internal links like the do's and the don'ts if his keyword is long winter coats and this will work for any keywords any industries with the tips that i'm about to give so first off if you have long articles around long winter codes you're of
00:48
course going to do well but you want to end up taking other pages and link with the keyword long winter coats and by doing that and linking back to that main page the main article it could be the page where you're selling long winter codes
01:04
what you'll find is eventually over time it'll get more authority and it'll increase in rankings now here's the thing if you have 500 pages on your site and you link from those 500 pages all to the long winter coats page with the anchor text long winter coats what do
01:21
you think is going to happen in google's eyes i don't know they maybe think you're spamming i don't know yes it doesn't always look natural yeah so you don't want to do it from every single page you don't want to just shove it in your footer if you have most popular products yes you can add it in the footer but in
01:36
general the links within the text are going to perform much better than if you just added long winter coats in the footer of your site so try to embed it within text sidebars footers navigational elements not as effective when it comes to anchor
01:52
text versus putting it in the content now with long winter coats that specific keyword wouldn't that have to be an e-commerce page in order for that to rank like wouldn't something like that like you couldn't write an article about long winding yeah you could cause anyone searching for long winter coats wouldn't they want to be buying a coat well i
02:08
could write an article on the 10 best long winter coats and if i write an article on like the 10 best long winter coats from there i can take each of those 10 coats and link them to e-commerce sites as affiliates and either make money or if i'm selling products i can create a list and
02:24
prioritize 10 through 1 the top one not being the best the bottom one being the best or 1 through 10 however you want to organize it and i can link to products on my own website and i bet you the conversions would be through the roof right right but the key is you can even it could either be a content page or a product page it
02:40
doesn't really matter if it's a product page it's probably going to be a product page that showcases tons of long winter coats versus just one or if it's just one that's okay too assuming your code is amazing but the link text the internal linking isn't too complicated add links when it makes
02:56
sense if it's not relevant don't add the links in-text links are better off than non-in-text links and try to include keywords in the anchor text but don't over optimize and have all the internal links say the same thing you can pick random words that make sense just make
03:11
sure it flows and it reads well in sentences when people are like seeing that internal link right and basically you don't want a link where if they click on it it goes to long winter coats when they didn't want long winter coats they don't correct you can't just dupe people and add in links for no apparent reason it has to be contextual relevant
03:28
that's pretty much it this one's short with links there's not much to it but you do that you'll do well and give it time you add the internal links your rankings won't boost right away i usually see it take around like five months before the internal links really kick in and it really helps boost my rankings and i should just say
03:44
a quick little rant from my perspective like i go to a lot of websites now now that i've learned all this seo stuff from this guy and you just see some of these sites and they just look like spammy sites so don't be a spammy site who just is constantly internal linking with this one keyword term like don't be that person good user experience right
04:01
yeah and most people what they do is they internal link on their new posts but they forget to go back to their older blog posts or their older pages on their sites and then add in internal links to those as well so just don't do it for your newer pages also go and modify your older pages as well by doing
04:16
that you'll find that your rankings will increase faster but that's pretty much it thanks for watching this week's q a thursday video if you want your question answered in next week's video leave a comment below or if you just have a question leave a comment below i'll make sure and i answer every single
04:32
one again thanks for watching make sure you subscribe share this video tell other people about it really appreciate it