Category: Digital Marketing
Tags: AIauthoritycontentmarketingSEO
Entities: Chad GPTDr. Emin ChenGoogleGoogle AnalyticsHubSpotMethodSeventh Generation
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See this? This is a screenshot straight from one of my clients, Google Analytics.
And check out where they are starting to get phone calls from. Yep, AI results.
Believe it or not, Chad GPT, Google's AI overview, they're already sending traffic and leads to businesses like yours. Is it a massive number yet?
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Nope. But it's growing fast.
And if you wait until it's big enough to notice your competitors who started today, they'll already be way ahead. So today I'm going to show you how to stay ahead of the curve and rank your local business in AI search results before
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your competitors do. And in this episode we're going to cover two big topics.
Number one, best practices for creating content that actually shows up in AI results. And number two, how to build your authority everywhere beyond just your website.
So AI sees you as the
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go-to choice. Because let's be honest, this is no longer a maybe someday thing.
It's already happening. and you do not want to get left behind.
If you're ready, let's get started. All right, before we dive in, it's super helpful to first understand how search
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engines and AI work differently so you can adjust how you market your business accordingly. Don't worry, I'm going to keep this super simple.
So, imagine you've traveled back in time to a world with no internet and you need to research something. You head to the library and ask the librarian where to
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find info on your topic. The librarian then says, "Ah, yeah, check out that section over there.
Those books should have what you're looking for." You grab the books, flip through them yourself, and figure it out. That's basically how Google search has worked for the past 20 years.
Instead of books, it gives you a
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list of websites, maps, images, and videos, but you still have to click through and find the answer yourself. Now, picture this.
Same library, same question, but this time the librarian is some kind of genius who's already read every single book in the place. And
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instead of pointing you to the shelves, they just say, "Ah, yeah, here's the answer. Let me break it down for you." That's how AI search works.
It reads and digests everything and then serves you a readymade answer on a silver platter. No more flipping through pages.
But whether
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it's Google or AI, they're both still deciding what to show based on two things. how relevant your content is and how much authority your business has.
The real difference is in how they figure out what's relevant and who to trust. Search engines look at stuff like
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back links, who's linking to your site, how old and trusted your website is, how people interact with it, and a bunch of other signals. AI, on the other hand, learns by reading through a massive amount of information, kind of like cramming every book, article, and
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website it can find and the stuff it sees a lot. and trusts the most is what it leans on when giving answers.
Now, if you're watching this video, chances are you've already used AI before, probably even played around with chat GPT at some point. And if you paid attention, you
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probably noticed something. You're no longer just typing two or three random keywords like come near me.
Instead, you're more likely typing a full-on specific question, like, "What's the best way to fix a leaky outdoor foret when it's freezing outside and I don't
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have any special tools?" See the difference? That's a big deal.
Because with AI, people interact completely differently than they do with Google. They're no longer just searching.
They're having a conversation. They're being super specific about what they want.
So, what does that mean for you as
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a business? It means you need to write the content on your website in the same way.
Conversational, natural, and matching how real people actually talk to AI. That's the kind of content the AI is more likely to notice and pull into its answers.
It's not about stuffing
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your page with the same keyword over and over so Google picks it up anymore. Those days are done.
So, if on your website you've got something like, "We bake cakes for all occasions," you're better off saying something like, "We create custom chocolate and vanilla
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layer cakes with buttercream flowers, perfect for weddings, birthdays, or even just a Tuesday treat, and they're ready for pickup in 48 hours." That level of detail and natural language makes a huge difference, both for your audience and for AI. So, now you see the point.
It's
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all about writing like you're talking to a real person because thanks to AI, that's exactly how people are searching. Now, the writing like you speak is only a small part of the overall picture.
If you really want AI to pick up and recommend your business, you've also got to structure your content in a way that
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makes it super easy for AI to understand and pull from. So, let me walk you through the best practices for creating content that actually shows up in AI results.
Keep your content simple and clear. Long pages with massive blocks of text are not useful to anyone.
And AI doesn't read like we do. It scans your
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content. So, you've got to help it out.
Use clear, obvious headings and subheadings and actually phrase them like the real questions people ask. Break things up with bullet points and short bite-sized paragraphs.
And make sure you provide answers searchers are looking for in the first line or as
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quickly as possible. Then go into the details if you need to answer real questions.
Think about how people actually ask things. Say you run a dog walking business.
If someone calls you and just mumbles something like, "Dog walker long hours near me." You're probably standing there like,
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"Cool, but what exactly do you need?" But here's the thing. When people search using AI, they tend to get way more specific.
They'll write something like, "Is there a dog walker near me who can come midday while I'm at work for 8 hours?" See the difference? It's clear.
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It's natural. and you instantly know how to help them.
That's exactly the kind of language you want to use on your website. Take those super specific real life questions people actually ask and slap them right into your headers word for word.
Then just answer them clearly
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right underneath. It makes it easier for real people to find you and way more likely AI will pick you up too.
Be original and detailed. Don't just copy what everyone else is saying.
I see so many websites out there that all sound exactly the same. Honestly, I could copy
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and paste their entire website, swap out the business name, and no one would even notice. If you want to stand out and actually get noticed by AI, you've got to bring something original to the table.
Share your own stories, real life examples, case studies, behind the
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scenes stuff, anything that makes you you. The more unique and personal your insights are, the more likely AI is to pick up your content and run with it.
Use schema markup. All right, I know this sounds a little geeky, but think of it like giving AI a handy cheat sheet
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for your page. I won't get too technical here because honestly, you'd probably start yawning, but here's the idea.
Schema markup is just a way to tag parts of your site's code so that AI and search engines know exactly what's on your page. can tag things like your
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reviews, your FAQs, your business address, your products, all that good stuff. So, nothing gets lost in translation.
And don't worry, you don't need to be a coder to do this. There are free tools out there that makes it super simple.
Just Google Schema Markup generator and you'll find everything you
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need. Keep your content fresh and trustworthy.
Make sure you're keeping your content up to date and don't be afraid to sprinkle in things that scream, "I know what I'm talking about." Adding trust signals like recent stats, expert quotes, and recognizable brand names helps show AI and people that
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you're legit and current. For example, instead of just saying video marketing is effective, say, according to 2024 HubSpot report, 91% of businesses say video helps drive traffic.
Drop expert names. As Dr.
Emin Chen, a K9
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behaviorist explains, reference trusted brands. We use eco-friendly products from method and seventh generation in all our claims.
Link to reputable sources, studies or news when making claims. All of these are clear expertise
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signals that help AI recognize your content as trustworthy and worth showcasing. Stay consistent everywhere people find you.
Make sure your business name, phone number, and email are identical on your website, your Google business profile, and your social media.
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Use the same tone of voice. If your website is friendly and casual, don't suddenly sound super formal on Instagram.
Even your visuals, like your logo, colors, and photos should feel like they all belong to the same brand. When you show depth in your content and consistency across all your platforms,
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you build trust with customers and with AI. Following these tips is a solid start to getting your business noticed in AI results.
But if you really want to step it up and actually have customers finding you and reaching out because of AI, you're going to need to do more than just fix up your content, build your
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authority everywhere. All right, so good content is great, but AI doesn't just look at your website.
It looks at everything. How to be everywhere.
Back in the day, getting your website to rank was the whole game. But now, things have changed.
AI is grabbing information from all over the place, not just your site.
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It's looking at Yelp and Facebook reviews, Reddit conversations, LinkedIn posts, podcast transcripts, even random blog comments and forums. So, the more places your business shows up, the better your chances of being included in
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AI's answers. You don't have to be everywhere all at once, but start showing up in the spots your customers hang out.
Get mentioned, not just linked. One of the big things that used to help your website rank on Google was getting other sites to link back to you.
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What we call back links. But in AI search, backlinks just don't carry the same weight anymore.
What really matters for AI now is how often your business gets mentioned on trusted credible sites. And a mention is exactly what it sounds like.
anytime your business name shows up somewhere online, even if
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there's no link to your website. That could be Wikipedia, industry blogs, Reddit discussions, and if you're a local business, think even more about high authority directories like the Better Business Bureau, Yelp, or niche ones like Justia if you're a lawyer, or
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Zyo if you're a realtor. These directories had kind of fallen out of favor over the years, but thanks to AI, they're making a big comeback.
If you're not sure where to start, check out the top 50 general business directories and then dig into niche directories for your
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specific industry. Be the expert.
Even if you're a one-man band, if you've got subject matter experts on your team, put them out there. Have them posting on LinkedIn, speaking on podcasts, writing articles, even giving talks at local events.
The more they're seen as
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credible, the more authority your business gets in the eyes of customers and AI. But what if you are the expert and you're a oneperson operation like a roofer, plumber, or dog trainer?
No problem. You can absolutely do this yourself.
You don't need a marketing
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team or fancy PR help. Just share what you already know.
The more you put yourself out there, the more you'll be seen as credible, and that boosts your authority both online and off. And that's a wrap.
Now you know exactly what it takes to get your business showing up
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in AI search results before your competitors. Start small if you need to.
Tweak your content, claim those directory listings, share your knowledge wherever you can and build from there. Because the sooner you start, the sooner AI starts noticing you.
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[Music]