LinkedIn founder: how to get ahead while others lose their jobs | Reid Hoffman @reidhoffman

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what's going on like should we be afraid I always recommend hope versus fear do you think we'll come to a world where we don't need that many people working do you think In Our Lifetime look it's possible today I'm sitting down with Reed Hoffman co-founder of LinkedIn and someone who's on the

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Forefront of building and using new AI tools I wanted to have a conversation with someone who's deep in it about what our future is going to look like when AI is going to be even more adopted in the world will AI take over our jobs will robots replace Us in the near future what will the world look like when

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machines grow smarter faster and more capable than ever before what should we be doing right now and what tools do we need to stay ahead let's dive deep into this conversation with Reed Hoffman hey guys welcome to silicone valir I have one of the most exciting guests today Reed thank you so much for being here my

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pleasure you're amazing LinkedIn is one of the platforms where I'm very active and uh readed founded LinkedIn and now you're all about AI you created an AI version of yourself read AI introduce yourself to everyone hello everyone I'm thrilled to be here today I'm an AI

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generated version of Reed Hoffman his digital twin a lot of people watch my channel actually really worried I'm worried as well sometimes when I look at the content AI generated you know some people are getting replaced like editors used to cut those short videos now we use an app to do that what's going on

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like should we be afraid I always recommend hope versus fear and and curiosity and optimism versus you know paranoia but it doesn't mean that it isn't painful to do the transition so yes AI tools will be available in a small number of years for everything and

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there'll be AI tools for not just the thing I've created with re AI but like real time interaction with read Ai and all the rest of that and that will happen but what we should be doing is figure out how do we add our own creativity I mean you're one of the creators and every else how do we add our own creativity and amplify ourselves

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with the tools so like for example of course you could have an AI just do all your short editing I bet you the AI doing your short editing is not as good as the AI plus a human doing it and a human using it can now do a whole bunch more than they before and they might be

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able to say let's create 15 different versions and like test them to see which are good and do that and all of a sudden you have that acceleration of superpower so fear is generally best converted to curiosity that doesn't mean it won't be difficult and that won't doesn't mean

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that you won't be learning new things CU AI will be learning new things and becoming better and better exactly but it's part of the reason why I encourage people to go play with it go try it because as they realize it they go oh I can still do these things using AI so you know for example if I'm writing an

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essay as opposed to starting with a blank page I'm probably going to start with a gbd4 prompt right and say hey I'm think about this this this this and this I got this okay now this is what I'm going to start working from in terms of how to do it and that by the way just accelerates me and makes my ability to

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bring in my intelligence supposed to having to type a lot and stare at the blank page I can move faster and get to more interesting things and so it's a it's a be curious and hopeful but doesn't mean don't expect you know

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potholes transitions difficulties those will be there too there are some skills that we need to learn in the next couple years to not be left behind obviously like testing apps but also I've heard from someone that it's getting a lot easier to code like I

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can learn just some basic things and that use the co-pilot tools and they will help me would you suggest doing that or just wait another couple years when we don't even need coding and we just talk to well so I think within this year 2025 it will quickly become that

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every engineer is using at least one co-pilot agent and that's part of what professional is and I think perhaps by the end of next year 2026 all of us will have a lightweight coding assistant that doesn't mean it'll code the great iPhone app for you or it

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will you know invent that that game that you've been thinking of um but it will help you do things like research like you say hey bring these multiple information sources and documents and put them all together and generate a list of questions and then generate some

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provisional answers and it will help you with that and then the coding element will help pull all that stuff together and that will be part of superpow that you and I will now have in that generally speaking AI I don't suggest waiting because part of what you want to be doing you know just like any new

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technological Revolution whether when YouTube was happening when the internet's happening the folks who go and adopt and play with it early then have a differential Edge in the change that it means in the industry and their society and so even though three years

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from now the coding tools will be and agents will be much better than they are now the people who started playing with them now will probably be the people who know how to use them and deploy them much more comfortably early I want to quickly pause here and say that I love

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sponsoring this video we're talking about like 2 years yes of course AI will not be able to come up with an app but I'm thinking that in 15 years I will tell AI like come up with a business idea code an app or a website start selling figure out the marketing strategy like what should I tell my

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daughters uh what should they be learning now should they be acquiring academic knowledge or just learning social skills because this is what we'll have left for like well I think it's always good to learn social skills but for example take that thing over where you say say everyone was going to gbd4 and say give me an idea for a lemonade

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stay in business well it'll give them all the same idea but it has the memory feature so it's well but it has the memory feature for you it's not necessarily taking that memory feature for other folks it depends a little bit and depends on how the learning and training but generally speaking say all million 5-year-olds were equally

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provisioned with gbd4 which lemonade stands are going to work well the the 5-year-olds who think oh I should make my lemonade stand with Hello Kitty right like I I I know I know my neighborhood I know my people really like Hello Kitty so so I'll go in and

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I'll prompt it for what would a Hello Kitty you know lemonade standby and so that engagement and learning how to use the tool just like learning how to use an iPhone or learning how to use you know a computer learning how to use you know kind of and obviously you know Photoshop and everything else are now

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going to be much easier because one of the things AI is is it's like the meta tool and so it'll as opposed to having to learn all the details of Photoshop you can just use the AI to say well I'm really thinking about something that has this kind of look can this kind of light effect can you do that and it'll figure out how to do that for you yeah um as

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opposed to all the mechanics so that kind of um uh visual thinking um or you know creativity or tool use is the thing that you also want to be instilling with a kind of a a direction of always be learning but fundamentals like mathematics uh basic coding you still

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it's still going to be I think that the coding mindset is still useful I I don't think yes I don't think it's all about the mindset and the way we think yes exactly it's a little bit like you know people were terrified when calculators came up that people would stop learning math and it's like no no no but you stop

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learning the okay you know I have this whole process of how I carry the one and do all the rest of I understand how it works but I use the calculator or now the computer or the phone to do the math but I still understand math I still need to understand math I still think about math in different ways I'm just I'm not

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um like the job of what I am is a human calculating machine that job doesn't exist yeah do you think we'll come to a world where we don't need that many people working you know it's possible um I don't think it's actually in fact any

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near uh any near time we see the trends like silon Valley working four days people are Wednesday they're like already preparing for the weekend well none of the compan what I've seen like in bars Etc they're full Wednesdays and Thursdays well uh the bars may be full

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but none of the the uh companies that I'm uh working with are working less than 80 hour weeks okay but those those are startups or yeah yes but like bigger companies but I think bigger companies are also working their way back through the pandemic it's part of the reason why

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they return to office and all the rest of this in terms of it and and I think that the you know for example Germany is an example of an industrialized society that went to a very rigorously maintained number of hours work week and I think it's possible but I think that

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because you know human beings tend to want to go do epic things work really hard sometimes make themselves wealthy you know spend a whole bunch of time on a YouTube channel etc etc that I think that that a large number of people will still be very engaged so I don't think

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it's it's necessarily a uh a quick General Retirement so you're not think because my thought was like if it if AI continues to develop that fast we're going to have Universal basic income and then some people are going to work and some people are going to just enjoy lives do you think that's that might be

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reality I think people like uh competing for things look it's possible like if you got to a point where you had enough you know kind of this science fiction Star Trek kind of future where you had enough you know kind of robots that were

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producing everything produced you know all of our material needs robots who put your kids to bed do you hungry and it's possible but by the way if you even if you think about like how long it will take to build all those robots well like I don't know it's so fast like I've been

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in Sil Bella for 10 years San Francisco full of self-driving cars 10 years ago couldn't imagine that yes although there's still a limited number of those cars that are Whos there's still many more Ubers and many more lifs I'm just saying there's physical constraints in the creation of that world that's one of

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the reasons why people are like cuz I I talk to the same Silicon Valley people you do and it's like we're GNA have Universal basic income in five years like no chance okay so do you think In Our Lifetime not impossible look in one hand is like all

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the physical constraints of building all everything that matters you know cars and clothing and houses and you know all the rest of the stuff but then also it gets to you know part of what you know kind of the human impulse is like we compete as you know when a lot of people

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we work with and work alongside here you know aren't just content to say well I've got a house that's in you know downtown Berlin game that's you know two bedrooms you know I want the big house in Aon you know and so that kind of competing still happens and so people

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will still have that as kind of an impulse and want that in various ways U and you see it not just in economics but also of course in sports teams and and all the rest of this and and the intention economy and all of this and so I I tend to think that like there's also

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this human factor that isn't the oh I'm I'm just going to be happy you know kind of U reading book books gardening Etc and so I I I tend to think that the that the the kind of We Are All One Nation of

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retirees or one species of retirees I think that's almost certainly not the future the question is how does It Blend between it and obviously the people who are who are working hard want to have a differential reward for it they want something that that plays into it that doesn't necessarily mean that

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there isn't Ubi but like um you may even need to be what is called CBI which is conditional basic income because in order to still be engaged in society it's like well no you can have a Ubi but you have to spend at least 10 hours a week doing community service doing

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something that you know helps the local seniors or helps the local schools or something that so you're engaged in society and you're investing it's really important for longevity yes exactly so what the shape is I think is still very very TBD and further out than most of the technology Visionaries will have

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that makes me you know feel better okay let's talk about entrepreneurship yeah what I noticed like my startup we build a search engine for study Brad programs if you ask me now like would I build something like this in 2025 of course not I was just build build an AI bot so it looks like a lot of business ideas

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especially online there's you only have like two or three months before uh open AI comes up with another model that solves your problem yes do you think there's a chance to build like a company that's bigger than the mega 7 oh uh almost for sure uh I can continue to

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invest um I continue looking uh to do that um and I think there will be I think we're you know whatever count you have five seven I think there will be 10 to 15 over the next 5 to 10 years I think we're broadening out that way now

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you don't do it by building a company that is like I'm going to build the new iPhone company like I just have a new idea for an iPhone like it isn't well once a company is really established in its position you don't actually take it from behind

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what you do is the technology gives you a different angle and you start building from something else like who would have who would have thought five to 10 years ago that Nvidia would be the oh yes oh yeah right so it's different angles by which it happens now um and the fact

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that you know there's you know going to be a limited number of what are called Frontier models you the largest scale AI models doesn't mean that there aren't room for Mega AI startup companies because it's not only the technology model is not the only thing that matters

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it's kind of like how is it productized how is it integrated into people's lives what's your go to market strategy how do those things work and you can still create businesses that have Network effects marketplaces other kinds of things that can be in fact very big and so um and so I you know we at Greylock

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um myself we're kind of looking at all of the things that uh could create the next big Mega companies and that's gener speaking what you're looking invest in now that being said if someone came along now and said I'm going to try to build the next open AI from scatch right

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now he like well there is an open AI That's doing a really really good job what should entrepreneurs look at what industries the thing that I had predicted you know 15 months ago when I was talking to my partners at grock is that we were going to see a whole bunch of Enterprise apps we're going to see um you know kind of workflow productivity

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coding apps um uh legal assistance medical assistance tutors all that all is great and look I'm happy to invest in a bunch of these things it's not a billion doll company well things don't start as a billion dollar company it's the question of of where how big and strategic and economic do

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these businesses get and so now for me I tend to like to be surprised by the entrepreneur who's thinking in a new direction that most people aren't thinking it was like one of the reasons I like the first investment that I brought to Greylock was Airbnb right cuz

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it's similar things like every like literally like my partners I was like people are going to rent a room or a house from other people like is this real and that kind of thing and so I similarly like to look for those kinds of things with an AI it's like what's something about the use of AI that most

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of the entrepreneurs who are all heading towards doing coding Assistance or productivity apps or new security paradigms haven't quite gotten that's like that new way of thinking and it's one of the reasons why like for example when we're talking about your daughter is the the role for creativ ity the role

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for you know kind of uh human you know understanding Humanities and so forth is still actually in fact very important because predicting what those markets might be what people might want at scale is extremely important and that's the kind of feeling of like the markets uh

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some that would be like completely changed by Ai and that's the opportunity oh um look an an obvious one is kind of looking at the set of different categories that people aren't you know per se thinking about you know whether it's marketplaces or networks of

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VAR human networks of various sorts and saying hey can AI do something interesting here and you know I don't usually when I'm ideating on ideas say them and a okay of course my top videos are like top 10 business ideas whatever but like it's just interesting where

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you're looking like healthcare or education in general like we're talking not about even entrepreneurship but like in general where do you feel like the biggest change is going to happen with AI like what's going to be transformed I'm hoping Healthcare well I think healthcare is an obvious and very important one think about um we have the

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technology today to have a medical assistant on your smartphone that's better than your average doctor that's available 24x7 to everyone a smartphone that runs it under you know call it a couple dollars an hour in terms of compute cost

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to run it we should get that as soon as possible that doesn't mean doctor's out of work there all kinds of things for doctors to do because among other things the app may say hey these are the three things in most probability from these things but then the doctor knows oh these are the things that I'm seeing in

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the symptom that you didn't tell the AI that's actually really important that we need to do there's all kinds of and and a doctor can spend more time with patients because the a like hey look I had this whole conversation with my medical assistant and here's what I came up with and goes oh well let's spend more time on this one and spend some time because that's all faster given the

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economics of it so I think that is clearly gonna happen should happen should happen as fast as possible another one is a tutor for every subject on every age and to make this kind of like a personal comment like I've always been curious to understand quantum

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mechanics better because you know we have this whole new world of quantum Computing and I'm trying to understand it and I can repeat the stories that you know we read but but understanding it in some depth is one of the things I've always wanted to do well now I have a tutor that's infinitely patient they can

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say oh here here's the thing that you need to understand these are the questions you have about what the observer effect in quantum mechanics is and here are some of the ways to think about it yeah that makes sense okay I'm going to wrap up with two final questions can you tell me what are your three favorite AI

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apps my three favorite AI apps um I will say four okay all right um in part because you know my own inflection Pi has to be one of them so all three in addition um chat gbt um from kind of

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like a a research assistant a mid Journey from the creation and thinking of bringing me into kind of visual imagination and um and kind of being able to create things visually which I never was able to do before and then you

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know partially because I've been thinking a lot about we as everyday people are all going to have a coding co-pilot so I've been playing a lot with Microsoft's co-pilot and coding and getting myself back into that to understand how this is going to transform everyone's use of phones and

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computers yeah and the fourth is yours yes inflections pie which part of it was training uh a chatbot to be as good at EQ as it is at IQ to be kind of engaged and warm in the conversation and and I

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think we've actually had a great industrywide uh impact because I think as people have looked at it they've gone oh that's really important we're going to add some of that into what we're doing okay and the last question is because you're doing uh the AI version of you which looks really realistic now

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that I see in real life because then showed me all the videos should everyone think about creating an AI version of themselves and have you thought about like have you have your opinion of your legacy changed once you've created uh the AI because it can live longer than you can live for years although at the

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moment my AI agents live shorter than me because we're revising them so a so so right now they're actually it's it's shorter but you know I do think that everyone ultimately should consider it I mean especially if you you know you have kids and they have grandkids and there

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may be something that's kind of it's like Generations talk to each other now yes exactly so like that could be a very human enhancing case um obviously folks who are doing stuff in media like you are like I am that's very useful in various ways and we've had read AI give

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you know Keynotes at conferences and other kinds of things yeah I was just at that conference exactly and so I think that's another thing your front end is not the phone directly calling you but you could imagine like like your front end is your AI agent I'm trying to remember are we like they oh yeah I I

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remember who you are and it's like oh are we meeting for uh coffee tomorrow 2 or 3 oh it's 3 and okay and that could all happen with the agent or I really need to get to read right now what's the issue let's talk about oh wait a minute this does sound important let me see if I can get them on the phone that's

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awesome even like adopting someone's mindset cuz I sometimes ask chbt can you think like this person yes exactly that's very useful thank you so much Reed uh you gave me a lot of Hope actually because I was like oh my God taking over everything but it's actually enhancing us and this is what your new

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book is about right yes and and we're doing all kinds of little AI things to also you know enhance and promote it that's awesome thank you so much you thank you