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Category: Online Courses
Tags: entrepreneurshipmarketingonlinescalingstrategy
Entities: Authority AcceleratorBrandon WalrennanJeffreyMonicaYouTube
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I've been working in the online course industry for a long time now nearly a decade which is kind of crazy and I've helped thousands of people monetize their skill set their expertise and not just turned it into a one-off course but turn it into an actual full-time business where they
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can detach their time from their money you know stop trading time for money and really be able to scale something super meaningful that has a massive impact and there are very consistent themes that I see with the people I work with regardless of what Niche they're in I've helped people in so many different niches today and so if you're at a place where you're trying to create an
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online program that you want to work and to have a massive impact on the people who need you most while also being able to not have to trade time for money anymore then this is the video for you if you're excited about this give this video a like be sure to subscribe for new videos every week and in this video I'm gonna break down three key themes that I see over and over and over again
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in my most successful clients and in this video I'm actually going to share three clients with you and three very key lessons that will apply to anyone trying to create an online course business the same the test of time and these are all people that have generated well over a million dollars with their online programs from scratch if you're at a place where you're really serious
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about creating an online education business and packaging your unique skill set and expertise into an online course and be sure to grab the free guide that I've created just for you on the 10 steps to scale your skill set and 10x your impact without trading time for money and grab that in the description below it's free you got nothing to lose and it's a proven step-by-step process so
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be sure to grab that right now without further Ado let's get into it secret number one is it has to be transformational not tactical and in addition to this which you're gonna understand more in just a second with a real example is it has to be aligned with experience your experience
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or the experience of a client that you've worked with or somebody that you've served and creating a really incredible outcome based around your skill set and expertise so I wanted to share this with you this is a story that I reference often because it really does hit home why ensuring your program topic and the curriculum you lay out for your program is aligned with
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your own story is so important so Monica is one of my clients inside of my authority accelerator program and she is a dancer and she had a studio in person for about a decade and unfortunately when the pandemic hit she was forced to close her doors and she was now all of a sudden in this
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world where she wasn't sure how she was going to generate revenue and she wanted to tackle creating an online course so I wanted to just share her six month update so this is now a few years ago but this is her six month update of using our curriculum and I'm going to share why making the small tweak of transformational from tactical ensured that she was able to scale to the Moon
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with her program so she said when today is my six month anniversary with the authority accelerator and I'm celebrating I was too embarrassed to admit it but before joining your program I created a course and in seven months I made 640 dollars just two sales the second course I created will be a part of this program and using your strategy fifty thousand dollars in 5.5 half months and to
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date Monica's program has now generated well over a million dollars and she's consistently generating around fifty thousand dollars a month with her program now why is this so important because when Monica created the program that only sold two copies in a seven month period she put a
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ton of time and effort into actually creating the program itself before selling it and more importantly the topic she chose was teaching people how to dance of course she knows how to do that that's a great thing to teach people but it's what we call a googleable versus a profitable topic good Global topics are not unique they blend in with the masses and they're topics
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that generally people could just look up online for free to learn about so it doesn't create urgency or a sense of why somebody needs to invest now when we worked with Monica in the beginning we really dug into what is her story what is her unique experience and her unique take so she can stand out in the marketplace and we really dug in it's actually quite remarkable Monica was a really
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shy and secure teenager and she had a really hard time when she would go to school dances or any sort of social function and she found that teaching herself self how to dance you would watch MTV recordings music videos teaching yourself at home she found this newfound confidence to
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build relationships get on the Dance Floor feel empowered in Social settings so her program now teaches adults how to dance in Social settings so they can build their confidence and improve their relationships so when you go from how to dance to that that's what's the true key to standing
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on the marketplace creating a completely unique offer with proven demand and actually being able to scale so I want to hear your thoughts right now if you have an idea for a program and you're thinking well sounds kind of like surface level right now how can you make it transformational throw those ideas at me in the comments below and let's start brainstorming secret number two
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do not build a course before you sell it please I pick a few I have a whole playlist Below on how to pre-sell an online program and why it's so important but this story should really drive it home you might remember or know Jeffrey he is one of my clients I've worked with him for
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also quite a long time now he's phenomenal I just couldn't adore him more and when we started work working together he famously you might remember couldn't afford avocados it was something that he mentioned when I interviewed him and it was something that really stuck with people now here's the thing behind Jeffrey's story is he had actually worked on building his online course
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for about two years prior to selling it prior to having any proof for validation or clients in the door and I remember him sharing this with me when he first enrolled into the program and it just pains my soul because he's incredibly good at what he does he has phenomenal client results and for those two years he was unfortunately kind of hiding away working on a curriculum
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that wasn't proven and he had no proof behind it and so he was kind of stealing himself away from the people who needed him most and he was so burnt out and count about his width and by the time that we actually started working together that he reminded me you remember what I asked you on that call I asked you I don't think so one of the biggest fears I have Sonny is I launched this
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thing and I get crickets remember that and then you said no you're not gonna get that and he certainly did not launch to Cricket I following our strategy and pre-selling the program to validate it he has now had this proven offer for years just one program okay so
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in each of these cases it's one online course one program it's not multiple offers it's one program he's been able to scale that program to multiple seven figures each year and this is going from no audience no business no clients to generating his first million with his online program in 18
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months secret number three I harp on this all the time but quality over quantity there is a huge misconception in the online space that if you're not constantly marketing and constantly making content and constantly putting yourself on social media you don't have a business and I can assure you that it's just not true you don't have to work so hard and it kind of defeats
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the entire purpose of being an entrepreneur and creating an online program where you want to detach your time from your income if you're constantly grinding away it just doesn't add up it doesn't make sense so a prime example of this is another favorite client of mine not that I have words but he's done really well and I'm super happy for him Brandon walrennan and Brandon
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has done a really phenomenal job scaling his business and so we started working together but when we started our journey together he was kind of in a spot where he had tried everything he had done webinars he had done paid advertising he was breaking even every month for about four years he couldn't cross the 20K a month threshold and he was feeling really frustrated and one of
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the key pieces to that was he was kind of throwing spaghetti at the wall when it came to his content and it wasn't until I really started working with you and your team closer to understand like the formula and to give people some context what we're talking about is I went like I specialized
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in not only just real estate but a niche within a niche within a niche you know so we're looking for keywords that I could absolutely Dominate and it just happened to be what how I built my real estate business which is which is which is going out there and serving people that were selling
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their home on their own wait I have to pause this for a second because this is so freaking important for anybody here who's thinking about and create about creating a course and so we really honed in on quality and intention behind his content particularly when it came to YouTube content so
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that he could Target the exact ideal client with his content not the masses not a broad audience of people who were never going to actually invest in what he had to sell and Brandon is in the real estate space so it would be really easy to just sort of talk about everything real estate related the more intentional he got the more that his channel started to generate Revenue so he may
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not have the biggest channel in the world but he's actually been voted one of the best real estate channels on YouTube and his channel is generating several hundred thousands of dollars in program sales each month consistently and this has been happening now for years so when you know exactly who you're targeting you can make less content with a bigger impact he has a proven offer and he
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also has paired that now with an evergreen traffic strategy and this is all completely organic he's not having to put money into paid advertising because he has leads coming to him through these organic methods now YouTube is very specific and I have a whole playlist when it comes to building your business with YouTube because it's very different strategy than trying to become a Creator
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on YouTube not an entrepreneur and so if you want to know more about that there's the playlist below and that free guide that I mentioned it's going to give you the sequential order of events to actually make your online course business grow and scale and stand the test of time just like in this case so these are all different niches we have dance we have saving your marriage and
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we have real estate and a very specific Niche within real estate so regardless of the area or the category you're in having done this for so long and worked with so many people I know that there are key factors to creating a program that actually sustains itself and can grow and scale with ease and these are three of the key themes so this hit home for you please give this a like
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be sure to subscribe for new videos every week and be sure to let me know in the comments what your biggest takeaways were and if you haven't yet grab that free guide because it's going to help you get this off the ground and turn your expertise and your skill set into a highly scalable online education business now I've also put together a playlist below with each of the full stories
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behind Monica Jeffrey and Brandon which you can check out as well and get some extra inspo As you move forward on this journey thank you so much for watching and I will see you in the next video