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Category: SEO Tips
Tags: contentinternallinkingSEOstrategy
Entities: AIGoogle Search ConsoleSEOSurferSurfi
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in my opinion internal linking is the most overlooked aspect of SEO which is mind-blowing considering that it's 100% free relatively low effort and internal links are confirmed ranking Factor so today I will show you how to build an internal linking strategy to help you
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boost your rankings if you are new to SEO let's first cover the basics internal links are links pointing from one page of your website to another page on it this way they help both users and search engines navigate your site good internal linking
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enhances user experience by making it easier for visitors to find related content this can increase the time users spend on your site and reduce bounce rates in a similar manner internal links help search engines crawl your side more efficiently by following these links search engines can discover new content
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and update their index accordingly one of the most important roles is that internal links can pass link Equity also known as link juice from one page to another this helps boost the authority of linked Pages which can improve their ranking in search results the good thing is that unlike back links internal links
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are completely under your control so you really shouldn't ignore this PS in your SEO strategy puzzle but how do you build an internal linking strategy well you shouldn't rely on the spray and prey method for this instead you can use internal linking to strategically organize your website's content for
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instance by smartly linking to important Pages you can ensure that your link Equity is distributed in a way that prioritize the most valuable content linking to underperforming page pages from stronger Pages can help improve their visibility and ranking Meanwhile by linking related content together you
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can create a Content clusters around a specific topic this helps establish your site as an authority on the topic which can positively impact rankings as well so topic clustering is a well-known method you can use to base your internal linking strategy on in fact almost 90% of surfer users leverage topic clusters
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as part of their SEO strategy this model revolves around creating clusters of related content certain around single pillar page the pillar page is at the center this is your most important and comprehensive page each cluster page links back to the pillar page pointing
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to its significance the supporting pages are also connected to each other creating a web of interconnected content you can see what that looks like on Surface domain map visualization here's what it looks like for our website order related topics are clustered together and here you can see a fully covered
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individual cluster with the cor Topic in the center but in this video I'm not focusing on how to build toic clusters we have another video on that so please take a look at it if you are interested instead I will focus on showing you how to link the content within the cluster in a Smart Way once you've created your
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pillar and supporting web pages it's time to bring them together using internal links link from your supporting Pages upwards to the pillar page and then link supporting pages to each other page a links to page B and vice versa B links to C and so on here's a
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demonstration of what this looks like in practice you start with the pillar page and then tackle each supporting page one by one as you publish new supporting Pages you should add a link pointing to the pillar then return to the pillar page and add a link to the supporting page once you publish several Pages it
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might be tricky to track which pages to link to for that you can use the insert internal links feature inside Surfers content editor make sure your domain is connected through our Google search console integration and with just one click server will now scan your website and add relevant internal links inside
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your content as you can see the anchor text for each link is context to all this is another important point when adding internal links don't use generic text like this page or click here the anchor text should describe the page on which the user is headed it will help them navigate your site more easily and
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as you publish more content they will be able to find everything they need on a topic without leaving your site this is how you gain Authority on the topic and in the eyes of search engines plus descriptive text helps search engin rollers better understand your site context it's okay to also link to Pages
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outside of your cluster though but don't overdo it with the links it can look spammy and as you publish more content to cover each cluster the more Authority you will gain for that cluster as a whole which means that you newly published and on the Performing Pages might start to run faster as link Equity
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passes to it from the stronger pages I know that constantly publishing high quality content is a timec consuming task but thankfully we live in the age of AI you can leverage AI content writing tool tools such as surfi to make content creation a breeze here you can check what makes surfi the right tool
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for your SEO content needs and here you have it folks everything you need to know on how to build effective internal linking strategy while internal links are not a complicated SEO tactics you still need to be strategic about how to use them with the right approach and tools you can create and Implement
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internal linking strategy that will boost your overall SEO performance if you enjoyed this video then make sure to like share and subscribe for more actionable s content I will see you in the next one thank you so much for watching and cheers