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Category: Business Ideas
Tags: AIE-commerceMarketingStartupsWebinars
Entities: AI avatarsClaudemake UGC.aiNextdoorPhantom BusterScott's Cheap FlightsShopify
00:00
This is a one person business that can easily make like 80 grand a month a,000%. There's these companies that are coming to market now where the AI avatars can hold physical products in the videos.
And that's a big deal. That wasn't possible until recently.
Traditionally, it was like I would go I would hire a creator. I used to pay them $100 per video.
If you wanted to
00:16
generate 10 different ad variations, that's a grand. So unscalable, too.
It's unbelievable, man. In contrast, now I can go and I can generate a,000 different pieces of creative with 10 different people.
You're just a curator. You're just like picking the winners. Over 60% of B2B businesses run a webinar every month.
Perfect. You now have all the leads you could ever want.
00:34
It's four grand and it's like literally all you're doing is transcript cla Canva. I have to hear about this Shopify idea.
So, we've been experimenting with AI avatars for a long time. What do you mean by that?
So, AI avatars are like hey genen. They're like arc
00:52
ads basically like it's like a human that like you know UGC content traditionally it was like I would go userenerated content user generated content I would go and I would hire a creator I mean I would pay them I used to pay them $100 per video like it's crazy would send them the physical product
01:07
and we'd be like all right here's the script right they read the script one time no variations like no they just that's it then we would take that and we would run ads on it so like if you wanted to generate you know 10 different ad variations That's That's a grand. So unscalable, too.
It's
01:23
unbelievable, man. It was unbelievable.
And so like there was all these companies that came into existence where it's like they had creators on staff that were like different, you know, and and basically like it was just like a a UGC like farm. Yeah.
Farm is really what it turns into. Yeah. Where this idea comes from, the origin of it is just recently there's these companies that
01:43
are coming to market now where AI avatars can hold products. They can hold physical products in the videos.
And that's a big deal because we've had AI advertised for a couple years now. Avatars that wasn't possible until recently.
Exactly. So like one of these companies is make UGC.ai.
This is
02:00
an example of them. What they do is you basically upload you pick a creator like from their catalog of creators, you know, their AI avatars.
And then you upload photos of the product and then they go and they basically like make this composite of their creator and the product. And so this
02:15
person can literally like talk about the product that they're holding in the hand. So, let's break down what's happening here.
So, I used to have to go and I would have to find creators. I would have to go I would have to send them the product.
I would have to harass them to actually get to shoot the video, right? Like with the product because they're just weren't running a real business.
They
02:32
haven't got it yet. Exactly.
Exactly. And then I would only get one variation of the script like so I can't do hook tests.
I can't do all of this other stuff. So that whole thing just took So half the time you're like great, this sucks.
You suck at it. This sucks.
This sucks. I just did, you know, I spent three weeks or two weeks getting this done.
I did that with 10 different people.
02:51
Like, think about the time that's invested in that. And I dropped a grand and one of them out of the 10 hit, right?
Because that's always how it is. All right.
So, in contrast, now I can go and I can generate a thousand different pieces of creative with 10 different, you know, people. So,
03:07
100 different hooks. I'm testing a 100 different scripts and they're holding the product.
I don't have to mail any product. And that's what you can do now with these tools.
That's like where this idea like this the origin of this comes from. So the angle I think you could go after though is and let me show you the data on this because it's I think it's really like insightful to see
03:24
the search volume increases for AI. Yeah, that's it.
Okay, so this is the search volume for this. So Oh wow. You can see this here.
Since this time last year, it's gone from 1,600 in search volume
03:40
a month to 4,300 in search volume a month over a year. So, Forex, it's Forex, Chris.
Yeah. I'm over here and I'm like, "All right, this is a huge problem.
Who has the biggest problem?" Like brands that they need the creator to hold the thing. So, I'm going to go and I'm going to make an agency
03:58
and all we specialize in it's going to be in those like these consumable products, right? And so, how do I go supplements.
Exactly. All of them.
And so then I would be like, "Okay, cool." Like what percent of e-commerce is supplements? Just to like understand, you know, the size of this market.
04:17
All right. Cool.
So e-commerce representative. So supplements 8.4.
Yeah. You know, 15% of e-commerce sales is supplements.
So that means that one out of 10 e-commerce companies are supplement grants. So if I cold email 10 people, one of them will be a supplements company, right? That's kind of the
04:35
best. And it's it's a great category because the margins are high and it's recurring.
You like you get to have your cake and eat it, too. Exactly. Exactly.
So the business opportunity here is you basically go and you say, "Hey, like we'll make ads for you, Facebook ads." And the meta around
04:51
this is that Facebook has gotten so good at targeting the people that are most likely to make the purchase that what the best brands are doing right now is they just do broad targeting on Facebook and set up a conversion event. Exactly. And set up a conversion event for the like payment action and then all they're focusing on is the ad creative.
like they go
05:10
and they test like how do I test a hundred pieces of ad creative a month and so what you would do as a as a service provider for this business for this this AI avatar UGC for beauty e-com sorry for supplement e-commerce brands you would go to them and be like hey I'm going to make you you know
05:27
again we'll just say 25 pieces of creative a week we're going to do all the research on hooks we're going to generate all the videos we're going to do all the edits we're going to deliver the that media to you and then you just give us a dashboard of like, you know, showing us what's working and what's not and then we'll just like learn from what we do. So every week you get a delivery of
05:46
25 videos and then we go and we make the next 25 based off of the high performers. Yeah.
You don't even run the ads channel. You don't do anything else.
You just offer that deliverable. Super simple.
All this can be done. I mean, this is a one person business that can easily make like 80 grand a month.
Like a,000%. I I I I guarantee that they could do this.
And they don't need to fire
06:06
their ads agency. You're not really competing with them.
You're helping them, not competing with them whatsoever. You're you're providing value to them. All you're doing is just giving them, you know, more creative for them to test.
And the creative maybe it's not as good as if they go hire a human, but I don't care about that. If I test, three are going to rip.
Three are I guarantee you three are
06:24
going to outperform the rest of them. And then those three, I'd then go to a creator.
I'm like, "Okay, creator, I already know this is a winning format. Remake this human.
Like, make this better like with with your skill sets that you know." So they have a, you know, whatever creator that they work with regularly or maybe they're on staff already. They go and they recreate those best
06:42
performers. All you're doing is just making more surface area for this learning to happen for this category.
So, oh my gosh. And then reach out.
Super simple again, right? It's like go find e-commerce companies that are selling supplements. Figure out who the founders are.
What's great is like a lot of these companies like maybe they do 10 million a year, but it's like five people. You
07:01
just email all five of them. You're like, "Cool, I made you some ads.
Here's here's five examples of the ads that I can make for you. Right?
I already did research on like what are the pain points that your product solves. Here's literal actual ads that are in a Google Drive folder.
You just open this Google Drive folder. You're going to see five ads of the of the hundred that I can make.
You
07:19
know, the hundreds a month that I can make. Yeah. What's great about these guys is their biggest budget outside of the actual product that they're making is ads.
Like they're marketing. These supplement e-commerce brands are spending like double digit percentage of their revenue on ads. And so one framework is like I want to sell to people that don't like that aren't already running
07:38
ads. No, you want to find people that are addicted to ads because they're addicted to ads and like it's a bigger market.
Like you're not going to convince people to start running ads. You want to find people that already know that ads work and offer them something better.
100%. Real quick, please subscribe to my channel.
I know it's kind of lame to ask, but it means a lot. Thanks.
Again,
07:57
they're doing this already. you're just doing it at a scale and a volume that they once is cheaper and it's faster.
And like again, this is like you probably charge 5K a month for this easily if not more. Like I know there's agencies that charge like eight grand a month for like 10 videos,
08:12
dude. Like are you kidding me?
Yeah. Getting 10 at bats.
Like think about that. Like I'm only getting 10 at bats.
What happens if I get a 100 at bats? But I'm still hitting, you know, only 200. Well, let's say one of the 10 is just a banger.
It's going to be stale in two months. 100%.
So, and that's why this is recurring thing. When I say a like a one per one person can go and build
08:31
this company. What I'm really talking to is like a single person can go and like say you wanted to make a million a year off this, right?
That's 80 grand, you know, a month. So, if you're doing five grand a month, you just need 16 clients, right? So, you're just managing 16 clients every week. You you you deliver 25 ads.
You can make 25 ads in two hours. Yeah.
Right. So, let's just break
08:54
that down. So 16 time two.
So you're working 32 hours per week. You're making a million a year. And then all this turns into is like you just make sure the deliverables show up.
You make sure you like provide what you're promised, right? Etc. And like this is again like a very simple easy
09:11
business that somebody can go start and you're using the AI automation like you're using this like the NAND stuff that you know the make.com stuff that you've learned like to build out these pieces of creative like doing the research writing the scripts like all that's just like where the
09:27
AI can fit into this. The production process is where AI is like most valuable.
The job of the human is like you're just a curator. You're just like picking the winners.
Maybe you go and you generate 50 and you're like, "All right, cool. Out of these 50, what are the most, you know, what are the most what are the best bangers?" It's like, "Cool.
Here's the 25 I'm actually going to give
09:43
to the client." And then maybe there's like five extra that you're like, "Oh, they're pretty good." So you you throw that in as a kickback. It's like, "Hey, John, like here's five extra this week, too. I threw some in there for you just cuz I thought they were all all right.
It cost me nothing." And and they're like, "Oh my god, like I just got this incredibly high value for this." Right? And again,
09:59
they all they're looking is for that consistency and for something that it's the research piece, right? understanding like the the pain points of the customer and like the product.
That's the hardest part of this. But say you're building like uh you know, I don't know like what's a what's
10:14
a supplement that's probably like going to go viral soon. Like creatine gummies.
Yeah, creatine gummies as an example. Like okay, cool.
What are all the But I would niche down. I would be like, you know, maybe it's creatine gummies for like long distance runners that are women, right?
Cool.
10:30
Like very specific category, but it's big enough that you go after it. So it's like cool.
What are what are the pain points that creatine gummies solve for long-distance runners that are women? And it's like, boom, here's this list of things. All right. Now, go scrape Reddit for quotes.
So, people talking about taking creatine gummies for long-distance runners for women. Sweet.
I got
10:48
these quotes. All right.
Now, cool. Build hooks and content based off these quotes.
Bam. Boom. I've got my scripts.
I've now got this like whole agency built on the top of this. So, yeah.
Okay. You're kind of like an expert at finding ideas on Reddit. I would love to hear what your process is
11:04
to. It's kind of like, you know, having a magic lamp and getting three wishes.
And with Reddit, you can wish for unlimited more wishes. You can find all the business ideas you'd ever want.
So, you want to tell us what your secret sauce is there? Yeah, it's not complicated.
Like, I
11:20
literally just use Perplexity, right? Like I just use I go to perplexity and I prompt something like what are the main pain points you know med spas have in growing the business Reddit.
Okay just the
11:39
word Reddit like literally just that you could do deep research on this too. So like using like you know their their deep research modes but what this is going to do is it's basically going to go and scrape Reddit for like what is the what are the things that are their problems right cool client
11:55
acquisition and retention okay can I do something around that maybe high operating and startup costs yeah I don't want to do that I don't want to get into the financing space staffing and employee to turn turnover oh that's interesting they're having staffing issues could I build a staffing pipeline for them over reliance on discount platforms Okay, that sounds like a huge problem like Groupon. So,
12:16
it sounds, you know, I take a look at this and I'm like lead genen is hard for med spas. It's immediately what I come to.
I'm like, can I figure out how to do lead genen for med spas? And then I go and I go down that rabbit hole and I start to identify so like what's the customer lifetime value of a med spa lead and I start to understand like what's the value of this person,
12:36
right? And so they come eight, you know, we'll say four to eight times per year. So insane, which means you can charge a lot. You can charge a lot, right?
And so it's like cool. The number ends up being about five grand, right?
Is like what you showed off the top of my head. So you got five grand to play with of the customer lifetime value of that person.
So if
12:55
you get a lead for them at a thou, you know, a paying customer for them at like $1,000 a piece, like that probably works, right? Like that's a rorowaz, you know, a rorowaz of about 5x, which is is is pretty healthy.
Yeah. Yeah.
Then I would be like, "How do people buy, you know,
13:11
you know, pick med spas that they go to?" Like social, you know, what else? So then I'd be like, "Cool." Like we're going to identify the social. It's probably going to be Instagram, right?
You
13:27
know, it is already going to be Instagram or and Facebook. Like social proof and reviews.
Okay. So immediately I think that's Google Maps and that's like you know social word of mouth and referrals and you're like oh cool so I could layer on a service where I do like I encourage word of mouth. So like can we make an incentive for when somebody goes to this place and if they
13:45
post on social we give them a discount or we like incentivize referrals strong social presence. So maybe social media management is like a comp you know business we could build that's only focusing on med spas reputation and cra staff credentials. I don't want to touch anything in staff.
So,
14:01
you know, I stay away from that facility standards and ambiance. Okay.
So, cleaning I can start start a cleaning business for this company. Right?
So, this is basically like how you can uncover based off of the real conversations that people are having in these public forums. What are their pain
14:16
points? Once I've identified their pain points, that's easy, man.
I like building a business is easy once you know a thing that people hate doing and you come in and be like, you pay me, I do the thing you hate. That's all a business.
A business is two things at its core. It is you have something people want to buy and you can sell it, right?
Yeah. And you sell it by speaking to their
14:35
problems. Yes.
Their most painful problems first. Could you scroll back up to the top? Yep.
One one line that I read that I can't get out of my head is over reliance on discount platforms. Like I I prefer when I'm running deep research and I want to go really deep, I prefer chat GPT for that.
So,
14:53
I would like niche down even more and I would take that and go to Chad GBT and find like I want you to tell me find every complaint you can find and like you did I'll give it references. Go to Reddit, go to Instagram, go to Facebook groups, Facebook mark everything and then say uh find me
15:09
all the instances of people complaining about over reliance on discount platforms as a med spa owner, right? Yep.
And then you can build your whole offer around that. Then like when you do cold outreach to these guys, it's not like, "Hey, would you like more leads?" It's like, "Hey,
15:24
are you sick of relying on Groupon too much and getting the worst customers in your community?" And they're like, "Huh, how did you know that?" You know? Yep.
And every one of them, every one of them is going to have that problem, right? Yeah.
Or at least half of them, right? So half the people you reach out to, dude.
Or Cody, what we could do is we could
15:42
build an NN template to go to Groupon and Living Social and scrape every med spot. reference number.
15:59
Your customers are worth $5,000. Would you pay me $300 if I found you a new one?
You know, it's perfect. Like look at this.
Group rarely rebook and even or even after positive experience. That's like what it pulls from Instagram and Reddit. Yeah.
It's like, okay, like are highly
16:15
opinionated and quick to leave negative reviews on the platform. So, it's terrible, terrible customer types.
You could talk to that. Like, Groupon gets you terrible customers.
I get you good customers. Like, there's literally your subject line. You probably get a 20% response rate and suddenly like
16:31
you have, you know, a business. I don't know what this is.
It's probably just like running Facebook ad. We could actually figure out what that is though.
It could be a high level. It could just be a wrapping a high level automation.
Yep. Or, you know what I'm saying?
Totally. Totally.
But you could do something. What are the demographics? What Yeah.
What are the demographics of people who
16:51
buy med spa services? And it's going to tell you it's going to be probably like 25 to 45 year old women.
Yeah. 30 to 50.
45% of them. They're high income individuals.
So you know, okay, when I see
17:06
this, immediately what I think is I'm going to target women that are 30 to 50 in the highest, you know, the top 5% of income with Facebook ads. I'm going to run Facebook ads to those people talking about each of the individual services. And then the other component of this is like,
17:23
okay, I know it's like geography specific. Where do the richest people live in my town?
and how do I go and optimize the med spa Google Maps listings so that they show up better like in those areas, right? And how you do that is basically you build like a good profile with um like the keywords are
17:43
in the name and the description and the service offerings have photos of the interior so it looks gorgeous and then do directory listings. Right? So what a directory listing is is basically like you get the e the name, the address and the phone number.
You take that and you go and you submit
18:00
that to Map Quest, to Foursquare, to Yelp, to all of these websites that are direct like, you know, business directory listing websites. When all of that matches, you're then going to show up higher within Google Maps when somebody searches Med Spa near me when they're in their geography.
So,
18:17
let's just like look at that right now, right? Like we can say like Med Spa San Francisco. I have watched too many entrepreneurs spend months perfecting their business plan only to discover their perfect domain name got snatched up while they were researching options. Every single day, thousands of perfect domain names disappear forever.
Gone to businesses that moved fast
18:37
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The word online gets searched over 500 million times per month. That's built-in SEO power most people don't even realize they're missing.
18:54
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19:12
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Check out online today. Now, if I search that on Google, this is the Google Maps pack, right?
This is a sponsored listing. And
19:30
then there's three here that show up organically. Yep. These three get the majority of all clicks. Everything basically goes there.
Yep. So, your job is to rank this higher.
What I just told you, it's called local SEO. So, yeah, questions around that I can try to answer.
No, I uh if I show you
19:47
what I have pulled up on my screen here, I have uh I just went to my one of my favorite websites, trends.google.com, typed in Medspa. I think we've got a title wave on our hand.
I mean, yep, Medspas are blowing up. Like, it's just all else equal.
If you launch any type of lead genen business, you want to do it in a growing industry. I love just zooming out a little bit. I love the
20:07
concept of deep research, six bullet points, take one, deep research, a new brand new prompt, and just keep diving down and down and down. So like I would go to Chad GPT after I already learned from Perplexity and say find me five businesses that are crushing it with Medpa lead genen.
Okay, which
20:25
one is crushing it the most? How are they growing? Okay, this guy, John's Medspile leadgen.com.
Cool. Then you go new prompt, new deep research prompt in a different window and and say,"I want you to tell me every freaking thing you can about this guy's growth strategy, marketing strategy,
20:40
pricing. How has his pricing changed over time? What did his landing page look like on day one versus today?" And like you just keep drilling down these deep research prompts until you have a perfect playbook of exactly what to copy.
How does he fulfill? Is he white labeling something like high level?
Is he doing it himself? Is he using local SEO?
And just don't reinvent the wheel.
20:58
Just copy it 100%. And that those are the best businesses to start, right?
But for some reason, like people, it's really interesting to me, Chris, because like when we think about local businesses, like people are really comfortable with like I'm going to start a window washing company or like I'm going to start a like, you know, a power washing company. And it's like they don't think
21:15
about internet businesses in the same way though for some reason. And it drives me crazy.
Like you can like just like for example most uh cities in the US that are like tier one cities have like 80 plus window washing companies that exist and they all make money at different levels right
21:32
but for some reason we don't think about internet businesses in the same way where it's like there can be you know a thousand red fin scrapers and they all can make money in some capacity some will just be better than others right and so I I just challenge like you know your audience to
21:47
think about all of these online businesses in that way where it's like it can just be like a small little thing that does a couple grand a month but it's entirely automated. You have no staff for it and just like Stripe revenue comes in and hits your bank account week over week.
So Oh man. All
22:03
right. So webinars over 60% of B2B businesses run a webinar every month as a marketing strategy.
So that's like one out of two companies in the US run a webinar. Wow.
I had no idea. It's crazy. It's like it's basically every company and then if you go like scale it up to a year it's like every
22:20
company basically runs a webinar once a year. So they have this you know strategy everybody's doing it.
So it's very broad. You could basically cold email every email you know every marketer like anybody that does marketing and their job title at these companies and be like give you know pitch them this offer.
So the offer is basically turning webinars into ebooks, so lead magnets that people
22:42
download that grows the email list so that they can promote the webinar to that email list in the future. So it's basically just like flywood.
Yeah. So you you host webinars, you turn that webinar into written content PDFs, you post on LinkedIn about the insights from the webinars, you know,
22:58
here's the 10 things that are the insights from that webinar. It's like if you want this free PDF comment guide, right?
This is you you see this everywhere on LinkedIn right now. This is the reason people are doing it.
So they comment guide you go and you send them the webinar sorry you send them the lead mag or the form for the lead magnet. They have to give you their email to get
23:14
the lead magnet. You get that Phantom Buster for this.
You can do Phantom Buster for this which is a automation tool. A lot of the times people just have VAS do it because it's just it ends up being better and kind of like more of a nurturing thing.
Or what they do is they have a sales rep
23:30
sitting on LinkedIn for anybody that commented and that sales rep. It's high ticket.
It's worth your time. It's high ticket stuff.
It's worth their time. This person is just like raised their hand like this is this is interesting to me, right? Like that's their buyer signal that they're like, you know, passing on to you, right?
So they do that. Then what this turns into why this is so
23:49
valuable is that email that you they get. You put them into a drip ner for your your your company, whatever it is that you're trying to sell.
But you also grow the list for your future webinars. So the next time the company has a webinar, they send out, hey, this webinar is like, you know, ready and like we're hosting it and you basically are like as with the person that's providing the
24:08
service, you are so close to revenue. And it's also something that they wish that they could do but just they don't have the time for, right? Like they're already slammed with all of this.
If you go to them and it's no lift for you, right? You you literally go to YouTube and you look up like webinar like on YouTube like we we do it right now. Hold on.
Let me let me bring it up.
24:27
I'll screen share and we'll do it right now. So we go to YouTube, right?
And we're like webinar and then I'm going to go and I'm going to filter by people that have posted webinars this week and I'm going to do, you know, over 20 minutes. So these long like Great.
Perfect. Yeah, you now have
24:48
all the leads you could ever want. And I would say don't be turned off by videos that have 604 views. That's not the point.
Scace research agent for smarter research. Are you kidding me?
This is like exactly what you want. Cool.
I just went on their email address, right? I cold email them.
Hey,
25:06
I turn webinars into ebooks for lead magnets for LinkedIn. Is that interesting?
I reach out. I take the I take the company name.
I go find them on Apollo. I find all of their emails on Apollo of the marketers that work at that company.
I cold email them with that instantly strategy that we
25:22
talked about previously. I go to LinkedIn.
I DM all them. I be like, "Hey, I I saw you posted this webinar last week.
I turned it into an ebook lead magnet for you. Here it is for free.
If you want me to do this for every webinar that you guys do, I offer this as a service. Is that interesting?"
25:37
You're going to get responses. You're going to get people that come back.
This is such an easy business. And the strategy here is you're just taking the transcript of the episode.
You're going to claude like we'll just do it right now, right? Yeah.
I'm gonna take this. Cool. This guy talked about, you know, something got a thousand views.
That's like a pretty good one,
25:53
right? I'm going to go I'm going to take this transcript.
I just go over to Claude and I say, "Make an ebook. Write an write an ebook based off this transcript with like the key insights and key takeaways from it." Well, and here's the thing, like most of these companies know how to do what
26:08
you're selling to them. So, don't be turned off by that.
like, "Oh, that I'm not doing anything." It doesn't matter. They also know how to take out their trash, but they still hire a trash lady.
They know how to scrub their floors, but there's still a company there in their office in the middle of the night scrubbing floors. Like, they need a job to be done, and they might not
26:25
have even thought about doing this. They probably haven't even thought about doing this before.
So, the chance of you pitching them with this idea and them saying, "I'm not going to pay you, but I'm going to do this myself." Is almost zero. And if they do do it, who cares, right? You're emailing a lot of people.
I love that about it. The second thing I love love love about it is
26:42
how many people do you think are going to YouTube to that random science channel that has almost no subscribers looking for their email and pitching them? Almost none, right?
Because that YouTube channel is on no one's radar but ours for this idea. No one cares about webinars but us, right?
27:00
You tell me half of the companies in the world. They're so unsexy. It is such a perfect business. This is the thing that I don't think people get is like the more unsexy the thing is and like the more like not cool it is that is where you just that is the we talk about sweaty startups we talk
27:16
about all this like this is where you make money on online businesses is doing stuff like this that is like super high value also their budgets are insane you could go and be like hey it's a grand a webinar right we make an ebook for each and it's a grand per so they host four webinars a month
27:33
it's four brands and you just make an ebook for them and it's like literally all you're doing is transcript claude Canva. That's the pricing model you charge per webinar.
Absolutely. I would have it be like a probably there's two angles where it's like an unlimited where it's like, you know,
27:52
eight grand a month and we'll do as many webinars because then we'll work your back catalog too or you have it where it's like a cost per webinar, right? And it's like you have it be on brand and you have it be and all you're doing is just giving them this lead like giving them this lead magnet, right?
And so many brands want this. They they they don't know how to do social.
They don't
28:11
know how to get leads from social. And that combo of like webinar insights lead magnet.
Yeah. Email lists.
Drip nurture more people on lists for when I promote next webinar creates this flywheel. Right. These companies do webinars because they're insanely effective.
Oh, they work. They 100% work.
28:28
That's the only reason they're doing them, right? Why are they doing a webinar a week? It's such production.
I I ran this at a company called Rupa Health. Like we we ended up like taking a we had a live course series.
We do it every Wednesday and we took it from like non-existent. When I left, there was 4,000 people per webinar that were joining, right?
So, I mean, just crazy,
28:45
right? The whole strategy was basically this.
like we used social and other tactics to basically like build an email newsletter and then every week at the same time on Wednesdays we would host the new like a webinar. I think the automation is a key part of this.
Like using Phantom Buster,
29:01
it's like 50 bucks a month. You can you use that to collect the emails and as far as they know, you've got someone manually standing by. They don't know how to use Phantom Buster. Like they might know how to like run it through ChatGpt.
They've never heard of Phantom Buster, right? So I think that's like a key kind of intellectual quote unquote intellectual property
29:17
aspect of this. But another thing that you could do if you want like some network effects or some like some viral growth built into it is say, "All right, say it's a 2,000 bucks a month.
I will also charge you a,000 bucks a month. I'll cut my price in half.
All you have to do is let me use your
29:33
emails to sell my webinar services to the people that sign up for the webinars." Because who's joining these webinars? People that work for other companies that are also hosting webinars.
So, you could built in more customer acquisition through your customers. Does that make sense?
100%. 100%. I I mean it's like also once you do it for one of these companies you're like hey name we make lead
29:53
magnets like imagine this like LinkedIn reachout strategy like hey name we make lead magnets for X company right like it got this many downloads last month like can we do this for you right and it's like they go they look at the company's website or sorry their company's LinkedIn and they're like
30:08
oh yeah they're posting about webinars and here's this lead magnet and I just downloaded it so like I just validated I just have all this social proof right and so you can like you probably can build within an industry as well like go deep on like you only do biotech or you only do you know cyber security or like what you know just pick a just pick a category because then when you
30:27
reach out and there's these names that like you reference all these people will like know that name within that category right so I think that's something that like a lot of like people go and they start an SEO agency it's like no we do SEO for e-commerce companies that are beauty brands
30:44
yes right yes yeah there's enough that you can do that Right. And you can you can do the same thing for the webinar thing.
Oh, okay. Quick question. What if there were a private community out there of people that were building businesses based on this podcast?
Well, I just made it and it's only for business starters and business builders. It's called TK owners and it's basically like having me
31:04
and 100 other business geniuses as your business partner. Also, there's going to be exclusive new trends, growth hacks, business ideas, and a database of everything I've ever talked about. You'll find thousands of startup case studies. You'll have weekly ask me anythings with me while I'll answer your questions directly.
You can join now at tkowners.com. Link in the show notes.
31:23
You talked about an airline deals aggregator business idea. You still like that idea?
I do like this idea. I want the time to do this.
I've like I've written like half of the script for it, which is hilarious. But I'll give you the the very like simple version and then the more complex
31:40
version. So the simple version of this.
Do you remember Scott's cheap flights? Oh yeah.
I was a subscriber. It was like 70 bucks a year.
Yeah, totally. It's now going or some terrible name that's amorphous and I didn't know they changed it.
Yeah, it's like going.com or something. But
31:55
going.com. Yeah.
So, their whole thing though was they would find flights that were just like cheap. And I don't think that's what people actually want. I think what people actually want is they want flights that are cheap from where they live. And so, the opportunity here is basically like niching down even further where it's like, okay, like say you live in Dallas.
So, you go and you
32:14
can go to Google Maps. I already love it.
And you set up a listener on or sorry on Google Flights, not Google Maps. I'll show you how to do this right now.
We'll do this live right now. So, you can go to Google Flights and you'd say like uh San Francisco, right?
Let's just do Dallas
32:29
because we were talking about it. Dallas flights. So, I'm going to do uh Dallas.
We'll just say uh like every major city you're going to go and set this up, but we'll just say London to begin with, right? Dallas to London.
So, basically what you're trying to do is just like any time in the future
32:48
that a flight from Dallas to London gets cheap, I want you to just email me and I don't know if it's going to let me do this or let me show this. Dude, this idea is so good.
I can't even sit still. Cuz you just you just copy and paste this business in any market.
like you launch it in Dallas,
33:04
you crash, get your playbook, just Facebook ads to a form where it's like it could be Facebook ads to a beehive, right? And like you just email them when new deals drop and they can only see the most the past deals, right?
Because these you you hide all the most recent ones these deals only or you
33:22
hide the best deals, right? Totally.
Like I'm just picturing in my head like you show all the ones that are like 20% off or less, but if it's like 21 or or more gray down it's down at the bottom. Sorry, I missed it. So, I can do any dates, track prices.
Yes. So, this is now turned on technically
33:38
actually. So, you hit this any dates button and now my email, which I'm not going to show you is associated with that.
Yeah. So, you basically what you do is you go set up a Google account and have it be like Dallas.com and then you turn on for every geography Dallas to London, Dallas to
33:56
Barcelona, Dallas to Amsterdam, Dallas to Tokyo, whatever, right? You turn this flight tracking on for any dates, it's going to email you when those any future times it's going it drops.
Okay. You
34:11
then in that email, you set up a listener. It basically just like takes the the information, copies it over into the email newsletter, and then the monetization strategy is you have them pay the subscription, whatever it's $10 a month or 100, you know, $80 a year or whatever.
And then every
34:26
time that a new like flight drops that is cheap, an email goes out to that audience and you can probably get kickbacks from those those companies as well like by driving that revenue for them. And then the other side of it is you can probably sell ads across this whole network.
So imagine you do
34:42
this for all the major cities in the US. You then go aggregate that you're like cool I've got a list of a million people across the US that we know like to travel and it's like you know some hotel chain wants to do promotion.
you go and sell an ad slot across every one of these newsletters for, you know, that whole year, etc. And that's such an easy business.
I wish I had more time. I want to
35:03
do this super bad. And it's you could set it up in like a weekend.
Oh, that's such a good business. And look, let me uh share my screen. I went to namecheep dallasflights.com.
$11. There it is.
Who wants it? Who's going to be the first to grab it? Like, it's just we don't need to overthink it.
No.
35:21
You don't need to think of some fancy name. Go get an LLC, business plan, just buy a domain.
Also, it would be so easy to rank that website like Dallas T flights. It would be so easy to rank that website for that keyword phrase, dude. 10.
You're right. And if you want to further
35:37
ensure your success, give them a no-brainer offer. Make it a yearly membership. Cuz like I love just copying pricing models.
Like Scott's cheap flights was $72 a year for like a decade, right? And I'm sure they tested that.
I'm sure it's better than monthly because if you're monthly, people churn when they don't see a flight they like, right? So, let's say you're $72 for a year.
You could even
35:55
work in a guarantee that says not if you don't like see a deal good enough, but if you don't go on a flight from us, then we'll give you a full refund in a year. And how many people are going to remember to ask for a refund in a year?
100%. None. But how many people are going to use that
36:11
offer to increase the likelihood of them buying? A lot.
100%. It's also like this is an aspirational action, right?
Like people aspire to go travel. They're buying the dream. You're selling them the dream.
You're selling them the dream for whatever $72 a year, right? We can actually look this up. I'm curious what's Scott going.
That's such a good idea. going.com revenue per year.
Yeah. And
36:31
then you just make a then you make a directory and you just list all these sites on your directory. Exactly. Exactly.
So going.com makes 35 million a year. Like that's the scale that this came into, right?
2020 company known as Scots Cheap Flights reported 3.8 million. And then going, they
36:46
basically repositioned it into going. It looks like it does say does about 35 a year now.
So this is the like scale this can get to if you like do this well. So we're just unbundling it.
Yep. 100%. And you're making it specific and like it's just a you know, you just run a funnel.
Like I would just start with all the major cities and then just like run a funnel for all of them. Again,
37:04
all this can be automated. It's just like it's an email that's getting emailed to an inbox and then like you just take that email and basically like rewrite it into your email format using AI link out to the specific like the flight and like that's the whole that is the whole thing and it's just a subscription revenue to begin with and you go sell ad slots once you get big enough
37:22
you could literally automate the entire thing end to end company that does 20 million a year like a thousand% you know I mean it would take some time you'd need a little bit of capital but this could 100% do that so also I know this tactic for nextdoor marketing that might be interesting to
37:38
your audience. Let's talk about all of the things. I'm not going to I'm not if you're cooking, I'm not going to stop.
I'm not going to turn your burner off if happy to go there. I know we were saying digital, but there's uh I know this kid who's like 18 that's just running up a lawn care business right now and it's like entirely only nextdoor marketing.
He has no no social paid
37:59
organic. No, it's organic.
He just goes and he does that. He does lawn care in a neighborhood and he does before and after pictures.
It's all he does. And he's like, "I just did x house in your neighborhood, right?
And this is the before and after and if you want this like message me." And
38:18
because you know Terry next door got his lawn done. He's like, "Oh, I see the lawn.
It looks great." Oh my gosh. And then he gets he gets all this inbound from that.
like a like Chris, I'm talking like a ridicul like a ridiculous amount of inbound because there's this social proof
38:36
built in. I was just gonna say that.
I was just gonna start listing off all the first principles of why this works. Totally.
It's like he has immediate authority because if someone's like, "Okay, one 123 Maple. A real person lives there." I don't think he's lying about that.
There's the before and after. It matches what the house I think it looks like.
And it just has all those
38:53
things. Imagine like a like a neighborhood that's one of those track homes, too, right?
That's like the circular like if you go to one of those I I mean if I was if I was trying to like be like okay I need to make 50 grand this summer like in the next 3 months right or whatever. It depends on where you live in the US, right? But you could go and just door knock and be like,
39:10
"Hey, can I do your lawn for free?" Somebody's going to say, "Yes, and then you just do a before and after post." Be like, "I just did, you know, exouses lawn." Yes. And like if you want this, dude, just message me and like that is a business literally overnight.
Like you you would that is it
39:27
all you would have to do. So, I've actually talked about this idea on this podcast, like the same idea where doing a job for free just so you could ethically tell your neighbors that you did their house, but you just like scaled it with by integrating next door, right?
Because that whole stick works. Like anytime some roofer knocks on my house, he's telling me, "Yeah, we just did
39:47
the" And he's probably lying. Like, I don't know my neighbor's names, right?
If you could do this ethically, even better. Totally.
Totally. I have a headache.
That was so good. I uh that's always a good thing.
Hopefully presides some value to your your audience. So I know a lot of times I'm just rambling.
So no, this is this is amazing. Cody, where can everyone find you?
We'll we'll tag your
40:08
YouTube channel. Where else can we find you?
Both on uh pretty active on LinkedIn and Twitter just kind of sharing all my learnings there. Want to use Graph?
Go to graph.com. You can sign up for free.
Basically, you plug in your data and you can just chat with it. Be like, "Show me revenue by,
40:23
you know, product category from Shopify." you know what search terms are performing best on Google ads and it just builds out that dashboard for you in real time. You don't have to learn anything plain English to your data analytics.
So, okay, thank you. Okay, is Cody the best or what?
Let me know in the comments if we should have him on again. Thanks for hanging out on the Kerner